Tag Archives: quality

B2B Marketers Choose Quality

B2B Marketers Choose Quality by Jack Loechner, Staff Writer @mp_research, February 16, 2017 According to a new study of U.S. B2B, from marketing managers to C-level executives, by DemandWave, B2B marketers chose lead quality over quantity. This year’s survey solidifies the trend with a 26% YoY increase in marketers choosing “deliver quality leads” as their … Continue reading B2B Marketers Choose Quality →

How machine learning impacts the need for quality content

Machine Learning

As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction. Eric Enge on February 1, 2017 Back in August, I posited the concept of a two-factor ranking model for SEO. … Continue reading How machine learning impacts the need for quality content →

How to Improve Your Software Development Culture and Product Quality

Product Management

Benjamin Brandall — December 19, 2016 — December 19, 2016 Aside from the raw product you’re selling, company culture is everything. It’s made up of your work environment, ethics, mission, expectations, and goals. You can have a great product, but without a solid culture to back it up, its development can fall apart. Buffer, for … Continue reading How to Improve Your Software Development Culture and Product Quality →

Google AdWords: Increase your Quality Score by Doing These to Your Landing Page

Website Landing Pages

Deji Atoyebi — December 18, 2016 Follow @I_amAtoyebiDeji— December 18, 2016 Advertising on Google AdWords is a sure-fire way to grow your business online. Businesses make $ 2 in revenue for every $ 1 they spend on AdWords, Google reported. Despite the prospects, many businesses leave money lying on the table by not employing the … Continue reading Google AdWords: Increase your Quality Score by Doing These to Your Landing Page →

3 Reasons Quality Score is Important for PPC

PPC Metrics

Stephanie Heitman — December 9, 2016 Follow @stephheitman— December 9, 2016 Quality Score is an important component of your search advertising campaign. But what is it exactly, and how does it affect your results? First, a brief refresher on what your Quality Score is. Google assigns your search ads a Quality Score using a scale … Continue reading 3 Reasons Quality Score is Important for PPC →

Mobile Campaign Data Quality Remains An Issue

Data Management

by Laurie Sullivan@lauriesullivan, November 21, 2016 Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and desire to expand campaign strategies that include a variety of media. The survey findings — released Monday by the Mobile Marketing Association and data company … Continue reading Mobile Campaign Data Quality Remains An Issue →

Quantity vs. Quality in SEO

SEO Checklist

Roee Ganot — November 9, 2016 Follow @RoeeGanot— November 9, 2016 As soon as you start your keyword research for your site, you realize that there are literally thousands of keywords that you could target to rank in search and attract the target audience you want. You enter one keyword, and you get dozens of … Continue reading Quantity vs. Quality in SEO →

4 tactics to generate quality leads from social media

Leads Generation

Don’t just use social media for branding. Contributor Khalid Saleh offers four ways to convert more of your visitors into leads from social channels. Khalid Saleh on October 17, 2016 Sites like Facebook and Instagram are just for people to browse through family pictures and look at cat videos, right? Because this is how many … Continue reading 4 tactics to generate quality leads from social media →

The Data Quality Imperative

Data Driven Techniques

by Ted McConnell, Featured Contributor, October 13, 2016 Earlier this month, OMD’s Julie Fleischer and Neustar’s Steven Wolfe Pereira poked at data integrity issues during a Chicago conference, creating some timely swirl by highlighting a simple truth: We lack data integrity standards. Advertisers are becoming skeptical of claims about data. We owe them some accountability, but … Continue reading The Data Quality Imperative →

What you didn’t know about recent Quality Score changes

Marketing Guide

Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score. Frederick Vallaeys on October 3, 2016 Google is making a small change to how it reports AdWords Quality Score (QS) on October 10. While ad rank … Continue reading What you didn’t know about recent Quality Score changes →