John Lincoln — June 28, 2017 Follow @johnelincoln— June 28, 2017 If you’re running Google AdWords ads and they’re getting pushed down in the search engine results pages (SERPs), that’s because your Quality Score is too low. The good news is that you can make some changes to improve your score. In this article will … Continue reading 5 Ways to Improve Your Google AdWords Quality Score
Tag Archives: quality
Improve Quality Scores for Your AdWords Search Network Campaign
John Hodge — June 19, 2017 Follow @johnahodge— June 19, 2017 Having an AdWords campaign not panning out as intended is a common experience. Not to downplay this situation, it sucks… but it happens. What do you do when you’re not getting the conversions you want? Well, I’ve been a part of several reconstructive PPC … Continue reading Improve Quality Scores for Your AdWords Search Network Campaign
How to Improve the Quality of Your Blog Content
Laura Cole — June 5, 2017 — June 5, 2017 If content is king in the modern age, then copy is surely the kingmaker? This is reflected by the fact that 75% of brands will invest more in their content marketing programs this year, with significant investment being made in unique, custom content that offers … Continue reading How to Improve the Quality of Your Blog Content
What’s Trending in Video: Quality Versus Quantity
Rocky Walls — May 27, 2017 Follow @rockywalls— May 27, 2017 “Everything in moderation, including moderation,” said Oscar Wilde. Personally, I love butter, and I don’t do a great job of moderating my consumption of it. There was a time when society revolted against butter and… “Behold! Margarine will save us all.” But, eventually, trans-fat … Continue reading What’s Trending in Video: Quality Versus Quantity
New Quality Score metrics: What matters most, and how to improve your ads
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. Kevin Lee on May 26, 2017 As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms … Continue reading New Quality Score metrics: What matters most, and how to improve your ads
The Single Most Important Quality for Lasting Leadership
Scott Jeffrey — March 21, 2017 — March 21, 2017 Over 75,000 people were asked: What qualities in a leader would inspire you to follow willingly? One quality topped the list: honesty. Integrity is another word for honesty. We trust people who we believe have integrity. We distrust those who we perceive lack integrity. But … Continue reading The Single Most Important Quality for Lasting Leadership
Why Instagram Inspirational Quotes Don’t Inspire Quality Engagement
Mark Gandey — March 17, 2017 Follow @GiraffeSM— March 17, 2017 Inspiring engagement may be harder than it looks – but Instagram inspirational quotes graphics aren’t always the right way to go. If you want to inspire more Instagram engagement (and by golly you do) you first need to revisit what engagement is and means. … Continue reading Why Instagram Inspirational Quotes Don’t Inspire Quality Engagement
A technical argument for quality content
What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions. Dave Davies on March 9, 2017 Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I … Continue reading A technical argument for quality content
Quality Of Hire: How To Measure The Quality Of Your Candidates In 6 Steps
Ji-A Min — March 8, 2017 — March 8, 2017 LinkedIn reports the recruiting metric hiring managers care about most is quality of hire. Basically, what we all want to know is: is my recruiting process actually selecting the right people or not? Luckily, advances in recruiting software and recruitment tech are helping recruiters use … Continue reading Quality Of Hire: How To Measure The Quality Of Your Candidates In 6 Steps
5 Tips to Crack Google’s Algorithm and Drive Quality Traffic To Your Site
Jini Maxin — March 1, 2017 — March 1, 2017 Let’s face it… With over 200+ Google ranking factors making sure the law of the land prevails, and over 1 billion websites fighting for spots in search engines – if you ignore SEO, your online sales are likely to go south, especially if you are … Continue reading 5 Tips to Crack Google’s Algorithm and Drive Quality Traffic To Your Site
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