Tag Archives: Qualified

Paid advertising: Tips to boost qualified leads and reduce costs

Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs →

Report: College degree requirements are keeping qualified women of color out of tech

Women In Business

By Lydia Dishman March 25, 2022 What is it going to take to get more women of color in tech? The answer is complex, but MacKenzie Scott aims to be part of the solution. Her philanthropy continues to focus on moving the needle toward equity for all. As such, she’s donated $3.9 billion to … Continue reading Report: College degree requirements are keeping qualified women of color out of tech →

10 Tips to Generate Qualified Leads From Social Media

Leads Generation

Dinesh Agarwal October 19, 2021 The power of social media platforms is not just limited to raising brand awareness and getting engagement on your content. Your social profiles hold the potential to generate qualified leads that you can turn into sales. Sales is a lengthy process where, as per factoHR, nearly eight interactions are required … Continue reading 10 Tips to Generate Qualified Leads From Social Media →

What Is a Non Qualified Annuity?

Search Engine Optimization

Albert Costill July 8, 2021 The other day I stopped by a deli to grab a sandwich for lunch. Since it was cash-only, the process was simple for all parties involved. I order my sandwich, hand them a $ 10 bill, get my change, and walk out with my lunch. And, the deli will … Continue reading What Is a Non Qualified Annuity? →

What Is a Qualified Lead? (And How to Get More of Them)

Leads Conversion

Daniel Threlfall November 10, 2020 Having a clear definition of a qualified lead is absolutely vital for A) generating quality leads and B) converting them. But do you want to know what’s crazy? Over half of companies lack a formal definition of a qualified lead. Let’s change that right now and figure out what a … Continue reading What Is a Qualified Lead? (And How to Get More of Them) →

Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent

Effective Hiring

Businesses can post video projects on the platform and recruit video professionals based on location, skill set and experience. Amy Gesenhues on September 23, 2019 Vimeo has announced the launched a “For Hire” marketplace, a platform designed to connect brands with video production creatives, and also help video professional search for paid opportunities. Businesses looking … Continue reading Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent →

How to Use Facebook Lead Ads to Generate High Qualified Leads

Facebook Advertisement

Syed Balkhi — April 3, 2019 Follow @SyedBalkhi — April 3, 2019 Facebook is more than just a social media platform where people can communicate with friends and family. The social media giant is also one of the best ways to get in touch with potential leads who may benefit from your product or service, … Continue reading How to Use Facebook Lead Ads to Generate High Qualified Leads →

What is a Product Qualified Lead?

Product Management

Jenny Traster — January 28, 2019 — January 28, 2019 You’ve probably heard of MQLs and SQLs — but what about a PQL? A PQL is a product qualified lead or any lead who’s experienced true value with your product through a free trial or a freemium model. Businesses – specifically SaaS ones – that … Continue reading What is a Product Qualified Lead? →

How to Master the Art of Storytelling to Generate Qualified Organic Leads

Leads Generation

By Joydeep Bhattacharya August 13th, 2018 Storytelling is an art and you need patience to master it overtime. In the words of Steve Jobs, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Stories are powerful because they … Continue reading How to Master the Art of Storytelling to Generate Qualified Organic Leads →

The Flipside of Qualified Leads: Disqualification

Leads Generation

Kirsten Lyons — July 12, 2018 — July 12, 2018 For most marketers and sales representatives, lead disqualification is something that’s met with hesitation. Even if a lead doesn’t seem like it’s ready for a trip to sales, some teams fall into the trap of thinking it’s worth a shot. The rationale behind this makes … Continue reading The Flipside of Qualified Leads: Disqualification →