How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn’t be doing to protect yourself and your ad budget. Grace Kaye on September 23, 2016 What is ad fraud? Ad fraud comes in all shapes and sizes and can’t be explained by one definition. … Continue reading Are you losing money to ad fraud? 3 ways to protect yourself
by Christopher Moore July 4, 2016 Follow @cjmooreJuly 4, 2016 When it comes to fulfilling orders, you have to be smart about how you package your products. Packaging matters for a variety of different reasons including: Deliverability: If goods don’t arrive intact in the hands of your customers, you risk your reputation with them. Customer … Continue reading Packaging Alternatives to Protect Your Product
by Monique de Maio June 25, 2016June 25, 2016 I saw two interesting things recently that have me thinking about security and protecting yourself on Twitter. I had searched the hashtag of a convention that was going on nearby, interested in who was presenting and what attendees were saying about it. I was scrolling through … Continue reading How To Protect Yourself On Twitter
21 June 2016 by Laurie Fullerton We miss you: reactiving your email marketing campaigns for B2B With 25 per cent of email addresses in company databases classified as inactive, B2B marketers reassessing their email marketing strategies may want to consider launching a reactivation email marketing campaign. With an average of 30 per cent of email … Continue reading Reactivation Campaigns Protect Open And Click-Through Rates
by Paul Trujillo February 17, 2016 Follow @TruPaultxFebruary 17, 2016 A recent survey revealed 48 percent of small businesses use systems that put them at high risk of having bad inventory data, but here are four ways an inventory management system can significantly reduce that risk. Information is good. Information can help you make better … Continue reading An Easy Way to Protect Yourself Against Bad Inventory Data
by Shelly Dutton January 8, 2016January 8, 2016 Tightening of the U.S. monetary system. Europe’s struggle with the refugee crisis and rising debt. Financial instability in China. Global political instability. For anyone reading these headlines, 2016 is gearing up to be anything but boring and predictable. But is it really as bad as we think? … Continue reading 3 Ways Digital Transformation Can Protect Your Business
Jerry LowOctober 28, 2015 A reliable web host keeps your site up and running (accessible to clients) consistently with minimal downtime; a bad host, on the other hand, can be detrimental to your success by capsizing traffic, not to mention your SEO ranking. As a smart business owner, you must be aware that even the … Continue reading 10 Ways to Protect Your Business from a Bad Web Host
Tess TaylorSeptember 27, 2015 Employee handbooks are key to the success and harmony of a company because they detail all the policies, procedures and information about the company for employees. They can be published in print or in digital form, but should be accessible for all employees. They are a great reference point for both … Continue reading Create an Employee Handbook to Protect Your Business
Denise O’BerryAugust 5, 2015 We’re in the middle of the Baby Boomer exodus from the workforce that won’t stop anytime soon. That means there’s still time to capture the knowledge of those experienced team members before they leave. When the oldest of the Baby Boomers, the largest generation of Americans born in US history, started … Continue reading Protect Your Team From Knowledge Asset Loss
Matthew GrattanJune 25, 2015 Natural disasters and unplanned data breaches are two of the most commonly overlooked issues plaguing online businesses. Disruptions to operations can alienate customers and paralyze profits, yet 74% of small businesses don’t have a business continuity plan in place to deal with natural disasters or unplanned events. But, don’t worry – … Continue reading Crash Course In Continuity: 4 Ways To Protect Your Business Against Unplanned Events
