How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one. Brian Patterson on August 29, 2017 at 2:54 pm This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. … Continue reading 6 web properties you can use to protect your branded search results (with real examples)
Robert Gloer — August 29, 2017 Follow @IOUFinancial — August 29, 2017 geralt / Pixabay Companies with fewer than 100 employees annually lose a median of $ 155,000 because of fraud. It turns out that small businesses are more exposed to fraud than are their larger kin. Credit card abuse is a major weak spot, … Continue reading How to Protect Your Business from Fraud
Dave Sutton — June 12, 2017 — June 12, 2017 If you’re going to invest the time and money to protect your intellectual property, you must be prepared to defend your rights. – Jim Blasingame, Small Business Advocate A couple of weeks ago, I was interviewed by Jim Blasingame, host of the syndicated radio program … Continue reading 3 Proven Ways Marketers Protect Intellectual Property
Matt Gill — February 15, 2017 — February 15, 2017 As Senior Marketing Executives at this point in our careers, we’ve all been on both sides of the hiring process―as a candidate and as a hiring manager. I find it miraculous at how quickly some (meaning many) forget about their experiences of being a candidate, … Continue reading How to Protect Your Employment Brand in 3 Simple Steps
Cosette Jarrett — February 9, 2017 Follow @cosettejarrett— February 9, 2017 Building an online business is easier than ever. All a potential online business owner needs to do to get started is build a website from a pre-designed template and purchase a domain name. This is why 543,000 small businesses are started each month. Although … Continue reading 4 Tips To Protect Your Online Business
Jason Vita — January 30, 2017 — January 30, 2017 The past decade has seen a boom in technological advances, within the creative community. From affordable pricing on once-unobtainable hardware, to graphics/editing software that handle techniques once reserved for rubylith cutting veterans, the line between creative professional and amateur filter jockey becomes blurrier and blurrier. … Continue reading The Lure of The 5FAL: Why You Should Protect Your Business From It
Janet Anthony — January 11, 2017 — January 11, 2017 Being levied with a Google penalty is the nightmare of pretty much every single website owner and developer. Considering that most people look online for what they need through their search engine, it is mandatory to be in the good graces of all search engines, … Continue reading How to Protect your Website From a Google Penalty
Austin Bliss — January 9, 2017 — January 9, 2017 Are You Hitting Spamtraps? Usually your ESP will let you know if you message a spamtrap. Alternatively, you can utilize a service that monitors blacklists or you can simply watch your marketing outcomes – if you are seeing a decrease in your key performance metrics … Continue reading Spamtrap 101 – How Spamtraps Get On Your List (and How to Protect Yourself)
by Chase JonesOctober 24, 2016 According to the Association of Certified Fraud Examiners, almost 50% of small businesses fall victim to fraud at some point in their business lifecycle, costing them an average of $ 114,000 per occurrence. Aside from phishing and hacking, if you accept a fraudulent payment, you could be held financially responsible … Continue reading How to Protect Your Ecommerce Store from Fraud
by Kasia PerzyńskaOctober 11, 2016 I recently read Eliav Lankri’s case study published on Medium where he tells the story of his innocent customer, a jewelry store owner, who never having dealt with SEO, suddenly became a victim of a “sophisticated” negative SEO attack. And the attack made his website vanish from the search results, … Continue reading Be Prepared for Negative SEO and Protect Your Website
