Tag Archives: Pros

Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes

Evan CumminsJune 12, 2015 When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too. However, when done the wrong way, it … Continue reading Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes →

Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities

Email Marketing

Columnist Steve Dille explains how, by combining predictive sciences with drip marketing, Next Glass keeps beer drinkers thirsting for engagement. Steve Dille on June 10, 2015 Beer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities and cultures at the dawn of the human epoch. It … Continue reading Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities →

4 Pros and Cons of Hiring a Content Marketing Firm to Write Your Company Blog

Business Blogging

Sarah GreesonbachJune 5, 2015 When you first start a company blog, you have a lot of choices to make. What should you write about? How will you carve out time to keep it up to date? What voice will you use? Sidebar or no sidebar? How often do you update? But while these are important … Continue reading 4 Pros and Cons of Hiring a Content Marketing Firm to Write Your Company Blog →

How to Be Awesome on Twitter: New Tools for Twitter Pros

Twitter

Omkar MishraMay 25, 2015 Social Media Tools make your life easier and there are tons of Twitter tools designed for specific tasks. In this post, we would like to list down some of the new Twitter tools which we have tried and not covered previously catering to people who like to explore new Twitter tools. … Continue reading How to Be Awesome on Twitter: New Tools for Twitter Pros →

Pinterest Tips from the Pro’s

Melissa MegginsonMarch 29, 2015 We all want that perfect account. The one that entices people to follow, repin, like and click. But how can you schieve such success? We asked a few of the Pinterest Pro’s to give their top tip for creating the ultimate Pinterest account. Donna Moritz – Founder of Socially Sorted, which … Continue reading Pinterest Tips from the Pro’s →

How To Run Your Blog Like The Pros (Even If You Just Started)

Website Guidelines

Dave SchneiderMarch 5, 2015 A blog is born every half a second. And yet 81% of blogs never make more than $ 100. Why is it that so many blogs are being started, and none of them ever seem to make much money? My hypothesis is that most of the people that start a blog … Continue reading How To Run Your Blog Like The Pros (Even If You Just Started) →

The Pros and Cons of Facebook’s New Business Manager Tool

Facebook

Luke KnightMarch 2, 2015 If you were managing pages on Facebook before Feb. 16, you’re undoubtedly aware of Facebook’s Business Manager tool. I say undoubtedly because as of that date you had to either have migrated your old ‘gray page’ account over or start fresh by setting up a Business Manager page once your old … Continue reading The Pros and Cons of Facebook’s New Business Manager Tool →

4 Mobile SEO Problems That PR Pros Must Conquer

Search Engine Optimization

Christopher PennMarch 2, 2015 Google is about to change the SEO rules again. This time, they’ve made the bold pronouncement that websites that are not friendly to mobile devices will be penalized in search results. This change will have far-reaching implications for everyone with a website, and there are 4 additional twists for PR and marketing … Continue reading 4 Mobile SEO Problems That PR Pros Must Conquer →

12 Incredibly Useful Software Tools for Video Pros

Business Tools

Russ FairleyFebruary 26, 2015 Freelance video production is an amazing job, one adorned with interesting locales, weird and wonderful clients, and occasional brushes with stardom. In a week, a freelancer might go from shooting a CEO interview video, to attaching a GoPro to a hang glider, or running after soccer players with a MoVi. Fun? … Continue reading 12 Incredibly Useful Software Tools for Video Pros →