Darren Faber
You might have heard of something called thought leadership. But what is it? You can think of it as being an authority or the expert about a certain subject or topic. But why is it important to have thought leadership in business? Being a thought leader in your field will make your business more attractive to others. It can provide the edge you need to beat out your competitors. Thought leadership help you be more attractive in three ways.
Accessibility
Thought Leadership increases your accessibility. If potential clients have a question about something that your business specializes in, they can come to you for the answer to their question. This has obvious benefits for your business. Normally when clients have questions, they’re looking to solve a problem, and chances are good that you can solve their problem. Accessibility will lead to business.
Builds Trust
Thought Leadership builds trust. If you’re able to answer questions about your business’s field of expertise, you become a reliable source of information in that field. Not only will people trust your opinions and knowledge, but they will trust your business as well. As a reliable source of information, more and more people will come to you with questions. The more people who come with their questions, the more likely those people will become potential clients. Trust brings business.
Builds a Good Reputation
Thought leadership builds a good reputation. A good reputation is your best marketing tool. If you are a good source of information and you are able to deliver results, you will build a good reputation, and the people you help will share what they know about you with their friends. A good reputation brings business.
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