Russ FairleyFebruary 26, 2015 Freelance video production is an amazing job, one adorned with interesting locales, weird and wonderful clients, and occasional brushes with stardom. In a week, a freelancer might go from shooting a CEO interview video, to attaching a GoPro to a hang glider, or running after soccer players with a MoVi. Fun? … Continue reading 12 Incredibly Useful Software Tools for Video Pros
Greg ConstantineFebruary 12, 2015 Small businesses typically do not have the same resources or budget funds as their retail giant counterparts, making the leap into e-commerce that much greater for them. Luckily, consumers aren’t aware of the size of your e-commerce budget, so the amount you spend on creating your platform is not as important … Continue reading 4 Ways Small Retailers Can Master E-Commerce Like the Pros
Heidi SchmidtFebruary 3, 2015 Recently, I ran a Facebook advertising campaign that was hugely successful for a client. An event, that had otherwise not sold any tickets, sold out in 3 days largely thanks to a paid Facebook campaign. I’m not an advertising guru, but I’m at the point where I’m confident in knowing what … Continue reading Pros and Cons of Facebook Advertising:
Contributor Steve Dille shares insights on how America’s top sports league uses email to deepen fan engagement. Steve Dille on December 29, 2014 at 1:13 pm In our earlier profiles of email marketers that can serve as solid prototypes for other businesses, we dissected LinkedIn and Groupon: one a social media community, the other a … Continue reading Best Practice Pros: How The NFL Scores Big In Email
Kimberly Brandt December 12, 2014 As we turn the page on the many marketing evolutions that came to light during 2014, it’s only natural to look toward 2015 with renewed optimism. January is renowned for fresh starts and new beginnings, and I know many marketers who are eager to dig into upcoming first quarter … Continue reading Six Digital Marketing Pros Suggest Ways You Can Make 2015 Your Most Successful Year Ever
Wendy Burt-Thomas December 5, 2014 Infographics are creative, educational, attention-grabbing, and can be a powerful marketing tool, but are they right for your small business? To help you answer that question, we explain the pros and cons. and have actionable tips to get started. The pros Infographics serve as great pieces of content marketing. They … Continue reading Are Infographics Right For Your Business? The Pros, Cons, And Tips
Zach Burrus December 3, 2014 Anyone who knows me well knows my affinity for all things Harry Potter. Like my millions of fellow Potterheads out there, I’ve devoured the books and movies multiple times and gone as Harry – broomstick and all – on numerous Halloweens. I’ll even admit to nearly naming my dog … Continue reading How Harry Potter Can Help Industry Pros
Rollo Wenlock November 30, 201 Showreels can often be your one and only shot to wow a potential client. Wipster wanted to hear from the pros on how to best do that. We chatted with some of the most well-respected people in video to chime in on what makes a killer showreel. We’ve also … Continue reading What Makes a Killer Showreel? Video Pros Weigh In.
Contributor Steve Dille explores a classic example of how email marketing can drive prodigious growth. Steve Dille on November 26, 2014 Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s examine … Continue reading Best Practice Pros: How Groupon Manages Its Email Programs
By Mickie E Kennedy, Published November 12, 2014 Next to press releases, email marketing is one of the toughest things to get exactly right in PR. In fact, it’s safe to say many businesses out there have experienced painful growing pains while they figured it out. Many still struggle with it. Why? Because it’s very … Continue reading Email Marketing Tips To Learn From The Pros
