Is your value proposition working? Columnist Brian Massey explains how to test and narrow your options to ensure you’ve got a strong value proposition that will optimize your marketing efforts. Brian Massey on August 10, 2017 at 11:14 am When optimizing a website, one of the best places to start is the value proposition. This … Continue reading Put your value proposition to the test
Karl Feldman — June 16, 2017 — June 16, 2017 Does your firm struggle to attract the smart, capable people you need to take your business to a higher level of success? You’re not alone. Hiring and retaining talent is one of the top challenges faced by most professional services firms. In fact, there’s isn’t … Continue reading What’s Your Employer Value Proposition?
Laura Patterson — January 6, 2017 Follow @LauraVEM— January 6, 2017 A compelling, meaningful and relevant value proposition enables you to increase the quantity and quality of prospective opportunities, gain market share in your targeted segments, and charge a premium price. Conversely, poor positioning contributes to long sales cycles, low close rates, customer confusion, channel … Continue reading Best the Competition with a Compelling Value Proposition
Contributor Jim Williams says it’s time to really listen to your customers’ words and understand the experience they expect you to deliver. Jim Williams on November 16, 2016 Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It was a hot topic during … Continue reading How user-generated content and customer feedback can strengthen your value proposition
by Ed PowersSeptember 21, 2016 All Sales are Not Equal You might be surprised to learn that some purchases actually increase customer churn. After buying software, many customers discover that it’s not a good fit for their needs, which prompts them to cancel their subscriptions. With new revenue alone as the goal, a large number … Continue reading Loyalty Begins With a Value Proposition
by Julie Hansen July 10, 2016 Follow @acting4salesJuly 10, 2016 You probably don’t consider what you sell to be a commodity, but the truth is, if your prospect can’t clearly distinguish why he should pay more for your product or service than the competitor’s, you may as well be selling water or pork bellies. Most … Continue reading 3 Ways to Highlight Your Value Proposition in a Presentation or Demo
by Greg Cawood May 25, 2016 Follow @iqnectionMay 25, 2016 It’s nice to hear “You’re the best” from a friend or loved one. But when you’re considering doing business with a company, you don’t want to hear them say “We’re the best.” Sure, some companies tell you what they’re the best at doing. We have … Continue reading Promoting the Value Proposition of Your Business
Gyles SewardAugust 29, 2015 As the saying goes ‘you don’t get a second chance to make a first impression’, and this couldn’t be more true for your company’s website. When a visitor lands on your page, you have only a brief moment to draw in their attention before they vanish, But how do you do … Continue reading How to Craft a Strong Value Proposition
Candis RousselApril 26, 2015 When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you’re the management consulting firm to do this? With a strong value proposition. … Continue reading 9 Steps to Building a Unique Value Proposition in Management Consulting
Dave BrockMarch 21, 2015 Before going further in this article, stop for a moment and look at the steps and activities in your sales process. At some point is there something similar to, “Deliver value proposition to customer?” Now a few of you may be scratching your heads–if you don’t have a sales process, you … Continue reading “Delivering You Value Proposition” Is Not A Step In Your Sales Process!
