Groceries For Memorial Day Gatherings Get Highest Consideration
Consumers will search for deals during Memorial Day weekend much as they have in the past despite higher prices and a faltering economy. Not all plan to shop, but those who do will focus on essentials.
Groceries for a Memorial Day gathering will get the highest consideration among consumers. Some 72% said they plan to purchase groceries during the Memorial Day weekend, followed by 57% cited clothing, and 33% said electronics, according to Suzy, a consumer insights platform.
When survey participants were asked when they plan to do the majority of Memorial Day shopping, 51% said they do not plan to shop for Memorial Day, while 18% said they will shop during the week or weekend of Memorial Day, while 9% will shop the third week in May, 12% the second week in May, and 9% the first week in May.
The research — which did not provide a clear methodology such as how many people participated in the survey — shows that 74% of consumers said they will search for deals, compared with 26% who will not.
Some 80% of consumers said they will search for sales on Memorial Day essentials through in-store discounts, coupons and special offers. About 61% said they would rely on grocery stores and big-box retail memberships like Walmart+ and Kroger for the best prices. Half will rely on rewards programs for discounts, and 34% bulk or discount options.
About 53% of consumers participating in a survey said they will either purchase much less or slightly less during the weekend, according to data released this week.
When asked to cite the biggest concern with regard to shopping this Memorial Day, 38% said their desired products will be too expensive and 24% said the products they want will be out of stock. About 39% said they had no concerns.
In-store promotions will influence 74% of consumers to make a purchase during the holiday weekend, according to the data. Coupons at 57% follow, with recommendation at 42% close behind. Social media ads will influence 37% of consumers participating in the survey, and 35% said in-store displays and advertisements will influence them. TV advertisements got a mere 24% of the vote.