Helen Blake June 25, 2021 Avoid ostrich syndrome: top 10 questions for assessing your Value Proposition As humans we hate uncertainty. Psychology tells us that uncertainty means inaction. Faced with uncomfortable scenarios, the ‘keep calm and carry on’ approach to business can feel attractive. The trouble is, behaving like an ostrich and putting our heads … Continue reading Top 10 Questions for Assessing Your Value Proposition
Daniel Hopper December 14, 2020 As a business, we need to capture the attention of potential customers as quickly as possible by telling them how we provide a solution to their needs. If customers understand exactly how our business provides them with a solution, they are more likely to become customers than if the value … Continue reading How to Create a Value Proposition for Your Business
Tom Whatley November 9, 2020 Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. As advocated in the book, I felt the idea of using restraint would help me quickly execute … Continue reading How to Craft (Or Pivot) Your Agency Value Proposition
Ashley Hill — November 4, 2019 Your homepage is the online equivalent of a firm, friendly, and personable business handshake. It can be a memorable way for your company to stand out. And one way to do that is with a unique value proposition or a UVP. Your UVP is a simple, well-thought-out, clear statement … Continue reading How to Show Off Your Unique Value Proposition
Heidi Daitch — June 21, 2019 — June 21, 2019 Much like individuals, businesses can be victims of identity theft. However, unlike personal identity theft, it is often unclear how a Small and Medium-Sized Business (SMB) can recover from the financial and reputational impact. Business identity theft occurs when criminals impersonate a company to target … Continue reading Risk of Identity Theft is a Costly Proposition for SMBs
Dave Brock — January 14, 2019 Follow @davidabrock — January 14, 2019 As it should, the concept of the value proposition has changed dramatically over decades. When I was taught the concept of a value proposition, back as people were just learning how to shape wheels from stones, it was basically an enhanced version of … Continue reading The New Value Proposition: Sense-Making
Helen Blake — January 10, 2019 Follow @futurecurve — January 10, 2019 Let’s face it; we all know it. 2019 is going to be a year of challenge and change and for some businesses there will be changes right across the spectrum: political, economic, social and technological – or PESTR if you add regulation or … Continue reading Avoid Ostrich Syndrome: Top 10 Questions for Assessing Your Value Proposition
Betsy Kent — July 23, 2018 Follow @bevisible — July 23, 2018 Today’s blog is about your VALUE PROPOSITION. Wikipedia defines a value proposition this way: “It is a promise of value to be delivered, communicated, and acknowledged. It is also a belief from the customer about how value (benefit) will be delivered, experienced and … Continue reading How To Create A Value Proposition For Your Business
Momoko Price — May 23, 2018 — May 23, 2018 There are already a bazillion resources out there that spell out how to “craft the perfect value proposition.” In fact, the whole concept of “unique value propositions” (UVPs) is — at least at first glance — really Marketing 101 material. So why keep talking about … Continue reading Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product
Columnist Fili Weiss explains what a unique sales proposition (USP) is and why every indexable page on your site needs one. Fili Wiese on January 22, 2018 Google processes trillions of searches per year, which equates to billions of searches each day. How do they decide what is the most promising result for every … Continue reading The unique selling proposition: A key element for SEO success
