Tag Archives: Promise

Real-time customer data platforms: The promise and the reality

Real-time customer data platforms (CDPs) promise to transform the way businesses collect, analyze, and utilize customer data to drive personalized marketing strategies and enhance customer experiences. Kim Davis on January 9, 2024 Delivering relevant messages to the right audience at the right time is the mission of marketers. Being able to deliver messages tailored to … Continue reading Real-time customer data platforms: The promise and the reality →

The biggest 4-day-workweek trial in history showed promise. What happens next?

Work Evolution

By Jennifer Alsever March 03, 2023 Could you actually work less and be just as productive? Researchers at Boston College, think tank Autonomy, and Oxford and Cambridge Universities just wrapped up the largest research study to put that question to the test, with 61 companies and 2,900 employees in the United Kingdom participating … Continue reading The biggest 4-day-workweek trial in history showed promise. What happens next? →

Will the promise of true marketing automation finally be realized?

Marketing Guide

We should all be very excited about Integration Platform as a Service. Darrell Alfonso on August 10, 2021 Circa 2004, the marketing world was buzzing with a new trend: marketing automation. Robust new platforms burst onto the scene, opening up a world of possibilities for marketers to get more done in less time. What was … Continue reading Will the promise of true marketing automation finally be realized? →

Gamification has promise and pitfalls

Gamification

The principles of gamification have potential, but understanding motivation and managing reward complications must be done with care. Steve Petersen on April 8, 2020 Fellow contributor, Greg Heist, argued gamification is worth considering. I agree that it is, but there are pitfalls. My background with gamification goes back to when I took Kevin Warbach’s Coursera … Continue reading Gamification has promise and pitfalls →

It’s time for the brand promise to evolve. Again.

Branding Trends

Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative. John Nardone on June 28, 2018 With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, … Continue reading It’s time for the brand promise to evolve. Again. →

The Promise and Pitfalls of Omnichannel Retailing

Omni-Channel

Mike Mallazzo — November 26, 2017 — November 26, 2017 Hailed as the be all end all of modern-day marketing, these days, going omnichannel is advised on every industry marketing blog and forum you visit. It’s discussed in webinars, talked about at conferences, and touted by some of the most credible firms and agencies in … Continue reading The Promise and Pitfalls of Omnichannel Retailing →

Trading Privacy for the Promise of Better

Content Strategy

Steve Masters — May 22, 2017 Follow @masterstips— May 22, 2017 What is privacy, when it comes to online behaviour? We live in a world where spy movies and TV shows convince us that we are always being monitored anyway – perhaps that is normalising our assumption about our own privacy. When I have raised … Continue reading Trading Privacy for the Promise of Better →

How to Use Email to Leverage the Promise of Video Marketing

Video Marketing

by Jessica Lunk May 9, 2016 Follow @jessicalunkMay 9, 2016 If you aren’t already leveraging video marketing in your emails, you’re behind the marketing curve. In a 2013 ReelSEO study, 93 percent of respondents said they were incorporating video in their marketing campaigns — and 60 percent claimed to use videos specifically for email marketing. … Continue reading How to Use Email to Leverage the Promise of Video Marketing →

The Promise of [True] Cross-Channel Marketing Attribution

Marketing Guide

by Shani Rosenfelder, October 28, 2015 Getting “the right message, to the right user, at the right place, for the right price” is a line you hear all too often in data-driven marketing. This depiction, however, is often far from reality. Can it ever become true? I believe so. Before we discuss the future, … Continue reading The Promise of [True] Cross-Channel Marketing Attribution →

Report: The Promise Of Big Data Is Recognized But Rarely Realized

Big Data Utilization

While big data is seen as competitive advantage, the report card is mixed on the ability to fully utilize it to accomplish key business objectives. Greg Sterling on October 28, 2015 A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations. While interviews and … Continue reading Report: The Promise Of Big Data Is Recognized But Rarely Realized →