Designing for Color Deficiencies




  • — January 29, 2018

    There are approximately 300 million people in the world who struggle with some form of color blindness. People with color deficiency (CVD) every day are unable to distinguish the difference between colors, and often see colors in a limited range of hues. Because of this, the color blind struggle with websites, apps or anything else containing color. Since most designers aren’t color blind themselves it’s common for the color accessibility of a design to be overlooked. If that’s the case, at least one in ten of your website visitors could be engaging and experiencing your content differently. To make sure you don’t miss out on these users, we’ve gathered some insights and advice to consider when designing.

    First, let’s go through the different types of color deficiencies:

    Red/green color deficiency

    • Dichromacy (protanopia and deuteranopia)
    • Anomalous trichromacy (protanomaly and deuteranomaly)

    Blue/yellow color deficiency

    • Dichromacy (tritanopia)
    • Anomalous trichromacy (tritanomaly)

    Total color blindness

    Designing for Color Deficiencies

    Red/green color deficiency is the most common color blindness, where a person is unable to distinguish the difference between shades of reds, pinks, oranges, browns, or greens and blues. While blue/yellow deficiency is less common. Complete color blindness is the rarest of them all and is when a person can only see in shades of black, grey, and white.

    Colour combinations to avoid

    Now that you have a better understanding of the different types of color deficiencies, you’re probably wondering what colors you can and can’t use. Unfortunately, there isn’t a one-size-fits-all solution because color blindness affects people in different ways. But there are some color combinations that are particularly difficult to see and should be avoided when possible:

    • Green & Red
    • Green & Brown
    • Blue & Purple
    • Green & Blue
    • Light Green & Yellow
    • Blue & Grey
    • Green & Grey
    • Green & Black

    Use lots of contrast

    High contrast has always been an important design element but is especially important in the accessibility of your website. Visitors with color blindness can see the difference between bright colors better than they can between dull colors, which tend to blur into one another. According to WCAG2 (Web Content Accessibility Guidelines), the best contrast ratios for legibility is a minimum of 4.5:1 for text under 18px, and 3:1 for text larger than 18px. There are several online resources such WebAIM and Contrast Ratio that you can use to ensure your website meets these standards.

    Another way to enhance your design’s contrast is by adding different patterns to elements that require emphasis. For example, most infographics that rely on color and can be difficult to understand. Adding contrasting textures can help break up similar colors and make graphs, charts, or maps easier to interpret.

    Designing for Color Deficiencies

    Use icons and colors cohesively

    We have been brought up to associate different colors with different messages, like how red is for “error”, or how green is for “go”. But for certain types of color deficiencies, these colors can be difficult or impossible to tell apart, and shouldn’t be relied upon to convey a message. Colour-coded messages should be paired with an icon, label or explanation to clearly communicate a point and grab attention. Trello’s sign in form below is a great example of color and symbols used in conjunction.

    Designing for Color Deficiencies

    Go minimal

    Minimal design is more than just a current trend but an effective design solution for color accessibility. By limiting the colors and elements of your design, you are limiting the possible confusion. A common misconception about minimal design is that it is monochromatic. While you should be limiting your color palette to 2-3 colors, they don’t necessarily need to be black and white. By first designing your website or app in greyscale, you can determine whether or not your colors will have enough contrast. Then once you are satisfied with this version you can convert into full color using identical hues and temperatures. A successful example of this approach is Google Maps interface.

    Designing for Color Deficiencies

    Designing for a color blind demographic can be hard when you can’t relate. By educating yourself on problematic colors and elements, you can better ensure a user-friendly design for everyone. Try taking it a step further and use a color simulator like this Google Chrome extension called Experience Colour Blindness to view your design through their eyes.

    Digital & Social Articles on Business 2 Community

    (32)