Enhance your marketing strategy and get more out of your email campaigns with these insights. SafeOpt on September 27, 2022 at 7:00 Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel … Continue reading How to get more out of your email marketing with SafeOpt
Category Archives: Email Marketing Platforms
3 quick ways to improve your email deliverability
Are your emails reaching your customers’ inboxes? Here’s how to boost your email deliverability – and sales. ZeroBounce on September 6, 2022 Email shows no signs of slowing down. With an average ROI of $ 42 for every invested dollar, it’s still a star among marketing channels. If you don’t feel the same way, … Continue reading 3 quick ways to improve your email deliverability
As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly
As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly by Ray Schultz , Columnist, July 11, 2022 Email, once a direct channel between sender and recipient, is now subject to an ever-more complicated flow. And this is largely due to the mobile-duopoly battle between Apple and Google, judging by Email Flow Structure: … Continue reading As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly
20 questions to ask during an email marketing platform demo
Don’t forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages. Pamela Parker on June 9, 2022 When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a … Continue reading 20 questions to ask during an email marketing platform demo
How to decide if you need an enterprise email marketing platform
Here are some questions to ask to determine if your organization can benefit from this software adoption. Pamela Parker on June 6, 2022 Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, … Continue reading How to decide if you need an enterprise email marketing platform