Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results. Vladyslav Podoliako on March 6, 2024 Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. The aim is to make inboxes safer and less … Continue reading Navigating new spam policies: A guide to effective cold email outreach
Category Archives: Email Marketing Platforms
New rules for bulk email senders from Google, Yahoo: What you need to know
The requirements apply across the domain, forcing marketing and sales to work together on email strategy. Mike Pastore on December 6, 2023 This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily … Continue reading New rules for bulk email senders from Google, Yahoo: What you need to know
6 key email programs to optimize before Q4
Take time now to review your email programs to ensure they’re optimized for success in Q4 and beyond. Ryan Phelan on July 24, 2023 One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As I mentioned in my previous MarTech … Continue reading 6 key email programs to optimize before Q4
Email creation platform Stensul expands its offering to landing pages
Email creation and collaboration platform Stensul is strategically expanding its offering across other assets. Kim Davis on March 23, 2023 Stensul, the platform that promotes rapid and collaborative creation of emails, has announced that it will now support similar processes for landing pages. The Stensul Landing Page Builder is now available within the Stensul Creation … Continue reading Email creation platform Stensul expands its offering to landing pages
How to get more out of your email marketing with SafeOpt
Enhance your marketing strategy and get more out of your email campaigns with these insights. SafeOpt on September 27, 2022 at 7:00 Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel … Continue reading How to get more out of your email marketing with SafeOpt
3 quick ways to improve your email deliverability
Are your emails reaching your customers’ inboxes? Here’s how to boost your email deliverability – and sales. ZeroBounce on September 6, 2022 Email shows no signs of slowing down. With an average ROI of $ 42 for every invested dollar, it’s still a star among marketing channels. If you don’t feel the same way, … Continue reading 3 quick ways to improve your email deliverability
As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly
As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly by Ray Schultz , Columnist, July 11, 2022 Email, once a direct channel between sender and recipient, is now subject to an ever-more complicated flow. And this is largely due to the mobile-duopoly battle between Apple and Google, judging by Email Flow Structure: … Continue reading As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly
20 questions to ask during an email marketing platform demo
Don’t forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages. Pamela Parker on June 9, 2022 When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a … Continue reading 20 questions to ask during an email marketing platform demo
How to decide if you need an enterprise email marketing platform
Here are some questions to ask to determine if your organization can benefit from this software adoption. Pamela Parker on June 6, 2022 Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, … Continue reading How to decide if you need an enterprise email marketing platform
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