Tag Archives: Promise

How to Use Email to Leverage the Promise of Video Marketing

by Jessica Lunk May 9, 2016 Follow @jessicalunkMay 9, 2016 If you aren’t already leveraging video marketing in your emails, you’re behind the marketing curve. In a 2013 ReelSEO study, 93 percent of respondents said they were incorporating video in their marketing campaigns — and 60 percent claimed to use videos specifically for email marketing. … Continue reading How to Use Email to Leverage the Promise of Video Marketing →

The Promise of [True] Cross-Channel Marketing Attribution

Marketing Guide

by Shani Rosenfelder, October 28, 2015 Getting “the right message, to the right user, at the right place, for the right price” is a line you hear all too often in data-driven marketing. This depiction, however, is often far from reality. Can it ever become true? I believe so. Before we discuss the future, … Continue reading The Promise of [True] Cross-Channel Marketing Attribution →

Report: The Promise Of Big Data Is Recognized But Rarely Realized

Big Data Utilization

While big data is seen as competitive advantage, the report card is mixed on the ability to fully utilize it to accomplish key business objectives. Greg Sterling on October 28, 2015 A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations. While interviews and … Continue reading Report: The Promise Of Big Data Is Recognized But Rarely Realized →

The Promise and Peril of Digital Technology

Digital Marketing

Chris HortonFebruary 27, 2015 Since the dawn of recorded history (and likely before), pundits and pontificators have warned of the promise and peril of new technologies. I recently had occasion to reflect on the dualistic nature of technology firsthand when faced with the dilemma of how to spend a few hours of free time the … Continue reading The Promise and Peril of Digital Technology →