By Liz Papagni, Published November 13, 2014 Are you even aware how important content is to your brand? And not just the content on your website, though that’s probably the most important. Any message you release to the world has an impact on your brand. To control your brand story, you must have complete control … Continue reading The Power Of Compelling Content And Your Brand
by Sameer Panjwani November 11th, 2014 Content marketers face two big challenges: Producing enough content Producing powerful content that helps take a business to the next level Let’s face it. Generating an unending stream of fresh, unique and valuable content is a big task. You could spend hours on a blog post or infographic that … Continue reading 12 Business Content Marketing Tools To Power Your Content Flow
by Cynthia Edwards, Oct 27, 2014 What makes an email successful? Delivering the right message to the right person at the right time on the right device. As a communicator, I like to think of these attributes as context. Here are some ways to get the context right and improve your program. Meet the … Continue reading ‘Do You Want Fries With That?’ — The Power Of Context
“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.” -Malcolm Gladwell, Blink: The Power of Thinking Without Thinking Most of us know intuitively, that first impressions are important. We don’t like to think that we judge a book by its cover or a person by what … Continue reading The Power Of First Impressions And Branding
Testimonials can be an effective credibility enhancer for individuals, solopreneurs and businesses. If you’re not already continually seeking new testimonials, you need to make it a habit to better support your sales efforts. Why you need testimonials If they are genuine and truthful, testimonials can be an amazing way to build credibility and trust with … Continue reading Harnessing the Power of Testimonials to Build Your Credibility
Social networking sites like Facebook and Twitter are still relatively new. While they seem to have been around forever owing to how simply ubiquitous they are today, they have in fact only been around for the last few years when you actually think about it. While they have found a very important place in our … Continue reading The Power of Social Media Marketing
If you sell door to door, you know that getting in the door is the most important challenge you face. You have only seconds to make them want to talk before they close the door. Worse yet, most door to door sales training was written long ago when people had more time and were more … Continue reading Online Sales Training | The Power To Get In | Door To Door Sales
