Michael ChorazakFebruary 6, 2015 Knowing your store’s performance at any given moment provides you with instant insight into the rhythm of your online business –– no matter how small or large your ecommerce store is. However, not everyone is equipped to analyze rich data sets nor does everyone have a team of analysts extracting answers … Continue reading The Power of Ecommerce Analytics: 9 Tips to Grow Revenue in Less Than 30 Days
Personal Branding BlogJanuary 31, 2015 Having a well-planned social media strategy is an important part of building your personal brand online. Leveraging each network to its fullest potential is also important for visibility and word-of-mouth marketing. Instagram is one of the best networks today that builds a larger audience and following online, which makes this … Continue reading 4 Instagram Power Tips For Personal Brands
Rosalyn LemieuxJanuary 18, 2015 The significance of personalization is something nearly 94% of social marketers can agree on. But only a small sliver of businesses successfully take advantage of it, and vast amounts of data is left untapped. A whopping 40% of businesses pass up on creating a meaningful connection using segmentation and personalization. But … Continue reading The Power of Personalization
Rosalyn Lemieux December 12, 2014 So, you on top of social for your organization and post to Facebook and Twitter. Great, so does everyone else. You also post content and updates several times a day. Wonderful, so does everyone else. And you have a bunch of followers already. Yup, so does everyone else. The … Continue reading Are You Leveraging The Power Of Your Influential Followers On Social Media?
Most video hosting services provide customers with data, but marketers shouldn’t stop there. Columnist Brian Massey explains how to combine this information with website analytics. Brian Massey on December 11, 2014 We recently completed a test for a company that sells a software application. Our test showed that we could increase demos of the software … Continue reading Marketing Power Processes: Measuring Video Effectiveness With Analytics
Peter Trapasso December 6, 2014 Current social media tips by two pros “The Art of Social Media: Power Tips for Power Users” by Guy Kawasaki and Peg Fitzpatrick is a good read that does not waste your time. Their advice is current and very accessible. I guarantee that beginners and social pros alike will learn … Continue reading Book Review: “The Art Of Social Media: Power Tips For Power Users”
Hessie Jones December 3, 2014 Social networking is a phenonmena that has gained incredible strength and continues to flourish. I remember a previous boss assumed it would die because he argued, Social networks will never be able to effectively monetize themselves…. He said this when Facebook wielded its way surreptitiously, but switfly, among an … Continue reading The Awesome Power Of Community: How I Became The Anti-Marketer
Lynne Murray November 17, 2014 Audience Development is a business function like any other; in order to be successful and convert the online public to customers you need to know what your Audience Development funnel actually looks like. Not knowing their Audience Development funnel is where so many businesses fail – and that’s businesses of … Continue reading The Power of an Audience Development Funnel
Rosalyn Lemieux November 17, 2014 Influencers have impact. When an influencer Instagram’s in a forest you can be sure their followers noticed. Influencers are part of a much wider trend, for which we have the Internet to thank. In the early years of the last decade the rise of the bloggers started to shift the … Continue reading Influencers – How Can They Power A Campaign’s Success?
By Marie Alonso, Published November 13, 2014 Content is a commodity – it’s valuable. To enhance your content, and boost your brand, a cross-platform approach to content generation should be evaluated. What is your content trying to achieve for your brand? Does your content reflect the expertise and philosophy your brand promotes across all marketing … Continue reading Who Are You? 3 Strategies To Brand Power Your Content
