Avi KayeFebruary 19, 2015 You know that feeling when sometimes you read an article, or a post, or even a few lines of marketing copy, and you find yourself nodding in agreement? Then you find yourself reaching for your mouse to read more, or share the post, or click whatever button you were supposed to … Continue reading 5 Tested Power Words That Will Improve Your Landing Page Copy
Susan SolovicFebruary 16, 2015 There are two completely opposite currents in the ocean of content marketing today. One is pushing long-form articles. The other is producing very short content. Today we are considering one aspect of the second position: Vine videos, which are looping videos no longer than six seconds in length. Frankly, although these … Continue reading How to Harness The Power Of 6-Second Videos
Jessica DayFebruary 10, 2015 It is easy to discuss the value of instituting an open innovation program (for starters, how about qualitative information married with quantitative value?), but what is sometimes a challenge to even the best open innovators is the task of building and communicating with a widespread crowd in order to benefit from … Continue reading The Power of Twitter: 3 Communications Tips for Social Open Innovation
Michael ChorazakFebruary 6, 2015 Knowing your store’s performance at any given moment provides you with instant insight into the rhythm of your online business –– no matter how small or large your ecommerce store is. However, not everyone is equipped to analyze rich data sets nor does everyone have a team of analysts extracting answers … Continue reading The Power of Ecommerce Analytics: 9 Tips to Grow Revenue in Less Than 30 Days
Personal Branding BlogJanuary 31, 2015 Having a well-planned social media strategy is an important part of building your personal brand online. Leveraging each network to its fullest potential is also important for visibility and word-of-mouth marketing. Instagram is one of the best networks today that builds a larger audience and following online, which makes this … Continue reading 4 Instagram Power Tips For Personal Brands
Rosalyn LemieuxJanuary 18, 2015 The significance of personalization is something nearly 94% of social marketers can agree on. But only a small sliver of businesses successfully take advantage of it, and vast amounts of data is left untapped. A whopping 40% of businesses pass up on creating a meaningful connection using segmentation and personalization. But … Continue reading The Power of Personalization
Rosalyn Lemieux December 12, 2014 So, you on top of social for your organization and post to Facebook and Twitter. Great, so does everyone else. You also post content and updates several times a day. Wonderful, so does everyone else. And you have a bunch of followers already. Yup, so does everyone else. The … Continue reading Are You Leveraging The Power Of Your Influential Followers On Social Media?
Most video hosting services provide customers with data, but marketers shouldn’t stop there. Columnist Brian Massey explains how to combine this information with website analytics. Brian Massey on December 11, 2014 We recently completed a test for a company that sells a software application. Our test showed that we could increase demos of the software … Continue reading Marketing Power Processes: Measuring Video Effectiveness With Analytics
Peter Trapasso December 6, 2014 Current social media tips by two pros “The Art of Social Media: Power Tips for Power Users” by Guy Kawasaki and Peg Fitzpatrick is a good read that does not waste your time. Their advice is current and very accessible. I guarantee that beginners and social pros alike will learn … Continue reading Book Review: “The Art Of Social Media: Power Tips For Power Users”
Hessie Jones December 3, 2014 Social networking is a phenonmena that has gained incredible strength and continues to flourish. I remember a previous boss assumed it would die because he argued, Social networks will never be able to effectively monetize themselves…. He said this when Facebook wielded its way surreptitiously, but switfly, among an … Continue reading The Awesome Power Of Community: How I Became The Anti-Marketer
