by Kunle Campbell June 1, 2016 Follow @kunleTcampbellJune 1, 2016 This article is part 3 of our series on Ecommerce Personalization. Catch up with part one, How to Implement Basic Site Segmentation and Part two, Personalized Marketing: How to Implement 1:1 Segmentation. My previous article delved into the the nitty gritty of implementing an ecommerce … Continue reading How to Use the RFM Model to Power Your Ecommerce Personalization Strategy
by Irene Brinker May 27, 2016May 27, 2016 Here’s something Facebook doesn’t want you to know: Facebook Ads don’t work well for local businesses. Surprising, but true: Facebook ads offer a lower return on investment than similar PPC networks, like Google AdWords. However, Facebook does have a truly stellar marketing opportunity and it’s 100% free. … Continue reading The Power of the Like: How to Advertise to Your Target Market for FREE
by Larry Kim May 14, 2016May 14, 2016 What does it take to succeed in business today? Increasingly, one of the most important skills you can have is digital literacy. According to Cornell University, digital literacy is defined as: “the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet.” … Continue reading 7 Excel Tricks to Make You a Power User [Infographic]
by Dave Sutton May 14, 2016May 14, 2016 Is your company in the 59 percent investing more in your employer brand compared to last year? LinkedIn’s Global Recruiting Trends Report uncovered key trends worldwide that organizations should focus on for 2016. At the top of that list was employer branding — and for good reason. … Continue reading 3 Companies Proving the Power of Employer Branding
by James Clear May 9, 2016 Follow @james_clearMay 9, 2016 The 1986 Los Angeles Lakers were one of the most talented basketball teams ever assembled, but they are rarely remembered that way. The team started the 1985-86 NBA season with a 29-5 record. “The pundits were saying that we might be the best team in … Continue reading Pat Riley on the Remarkable Power of Getting 1% Better
by Kevin Ho May 10, 2016May 10, 2016 You’ve heard it before, an email list is the key to making sales online. Internet marketer Jeff Walker famously said that he “didn’t have a retirement plan, he had an email list,” alluding to how lucrative and reliable a good quality email list can be. But what … Continue reading How to Leverage the Power of Your Email List to Get More Leads
by Ross Sibbald May 9, 2016May 9, 2016 A couple of weeks ago, I presented on the “Power of Email in Loyalty” at the Mobile Loyalty Summit. I was subsequently asked to present the same topic to a class of Master’s degree students. Having been a lecturer for many years, being back at a university … Continue reading The Power of Email in Loyalty
by Laura Cole May 3, 2016May 3, 2016 Over the course of the last three years, organic and low-cost marketing techniques have become increasingly effective within multiple industries. Take blogging, for example, which not only creates additional landing pages that can be indexed by Google but also enables brands to rank higher in relation to … Continue reading How to Optimize the Marketing Power of Your Blog
by Josh MacDonald April 25, 2016 Follow @JoshMacDonald19April 25, 2016 Long gone are the days of mass-spamming to blog posts across the web to auto-create thousands of backlinks that would pump up your site. Back then, the idea was that any backlink is a good backlink and backlink removal was not a concern for anyone. … Continue reading Addition By Subtraction: How to Power Up Your Website Using Backlink Removal Techniques
by Peter Stark April 23, 2016 Follow @peterbstarkApril 23, 2016 As leaders, we all experience stressful, less-than-stellar days at work. Even so, it is our job to realize that our attitudes have a significant impact on the people around us, and to approach tough situations with an attitude that motivates and inspires our team members. … Continue reading The Chameleon Effect and the Power of Your Attitude
