by Dave Sutton May 14, 2016May 14, 2016 Is your company in the 59 percent investing more in your employer brand compared to last year? LinkedIn’s Global Recruiting Trends Report uncovered key trends worldwide that organizations should focus on for 2016. At the top of that list was employer branding — and for good reason. … Continue reading 3 Companies Proving the Power of Employer Branding
by James Clear May 9, 2016 Follow @james_clearMay 9, 2016 The 1986 Los Angeles Lakers were one of the most talented basketball teams ever assembled, but they are rarely remembered that way. The team started the 1985-86 NBA season with a 29-5 record. “The pundits were saying that we might be the best team in … Continue reading Pat Riley on the Remarkable Power of Getting 1% Better
by Kevin Ho May 10, 2016May 10, 2016 You’ve heard it before, an email list is the key to making sales online. Internet marketer Jeff Walker famously said that he “didn’t have a retirement plan, he had an email list,” alluding to how lucrative and reliable a good quality email list can be. But what … Continue reading How to Leverage the Power of Your Email List to Get More Leads
by Ross Sibbald May 9, 2016May 9, 2016 A couple of weeks ago, I presented on the “Power of Email in Loyalty” at the Mobile Loyalty Summit. I was subsequently asked to present the same topic to a class of Master’s degree students. Having been a lecturer for many years, being back at a university … Continue reading The Power of Email in Loyalty
by Laura Cole May 3, 2016May 3, 2016 Over the course of the last three years, organic and low-cost marketing techniques have become increasingly effective within multiple industries. Take blogging, for example, which not only creates additional landing pages that can be indexed by Google but also enables brands to rank higher in relation to … Continue reading How to Optimize the Marketing Power of Your Blog
by Josh MacDonald April 25, 2016 Follow @JoshMacDonald19April 25, 2016 Long gone are the days of mass-spamming to blog posts across the web to auto-create thousands of backlinks that would pump up your site. Back then, the idea was that any backlink is a good backlink and backlink removal was not a concern for anyone. … Continue reading Addition By Subtraction: How to Power Up Your Website Using Backlink Removal Techniques
by Peter Stark April 23, 2016 Follow @peterbstarkApril 23, 2016 As leaders, we all experience stressful, less-than-stellar days at work. Even so, it is our job to realize that our attitudes have a significant impact on the people around us, and to approach tough situations with an attitude that motivates and inspires our team members. … Continue reading The Chameleon Effect and the Power of Your Attitude
by Amity Kapadia April 14, 2016 Follow @amitykapadiaApril 14, 2016 Every “social media guru” and “marketing maven” touts the importance of engaging with your social following in an authentic and conversational way. Most brands have an individual or a team that makes critical decisions about publishing curated information to their audience, but how many companies … Continue reading The Underused Power of Social Media That Will Increase Your ROI
by James Clear March 26, 2016 Follow @james_clearMarch 26, 2016 We all have goals that we want to achieve in our lives. These goals may include learning a new language, eating healthier and losing weight, becoming a better parent, saving more money, and so on. It can be easy to assume that the gap between … Continue reading Stop Thinking and Start Doing: The Power of Practicing More
By Bernadette Coleman March 23rd, 2016 When it comes to local SEO, creative local content is one of the best tools to get people engaged with a brand or business. A business’s content marketing strategy should include the consistent production of various types of local-focused content. Appearing in organic local search results is a direct product … Continue reading Unlocking The Power Of Local Content To Drive Engagement And Increase Revenue
