Tag Archives: Power

The Underused Power of Social Media That Will Increase Your ROI

by Amity Kapadia April 14, 2016 Follow @amitykapadiaApril 14, 2016 Every “social media guru” and “marketing maven” touts the importance of engaging with your social following in an authentic and conversational way. Most brands have an individual or a team that makes critical decisions about publishing curated information to their audience, but how many companies … Continue reading The Underused Power of Social Media That Will Increase Your ROI →

Unlocking The Power Of Local Content To Drive Engagement And Increase Revenue

By Bernadette Coleman March 23rd, 2016 When it comes to local SEO, creative local content is one of the best tools to get people engaged with a brand or business. A business’s content marketing strategy should include the consistent production of various types of local-focused content. Appearing in organic local search results is a direct product … Continue reading Unlocking The Power Of Local Content To Drive Engagement And Increase Revenue →

5 steps to leverage the power of affiliates in your email marketing

How do you build a massive email list of buyers? Building affiliate relationships is key. Columnist Daniel Faggella outlines five affiliate marketing strategies to get you started. Daniel Faggella on March 21, 2016   Since the inception of Google, everyone seems to be chasing the same dream: Wake up in the morning, open your laptop, … Continue reading 5 steps to leverage the power of affiliates in your email marketing →

What is Native Advertising? Discover its B2B Marketing Power

by Wendy Marx February 9, 2016 Follow @wendymarxFebruary 9, 2016 When asked how to define native advertising, about 49% of one study’s respondents replied with a resounding “Ummm…” So you too don’t fall into the “don’t know” category, we’ve come up with this quick primer on native advertising, otherwise known as promoted or sponsored content. … Continue reading What is Native Advertising? Discover its B2B Marketing Power →

Understanding The Power Of The Facebook Video Ad (And How To Harness It)

by Kerry Butters January 6, 2016 Follow @markITwriteJanuary 6, 2016 For about a decade now, YouTube has dominated online video. And, covering roughly the same timeframe, Facebook has dominated online social networking. Indeed, whilst these two giants kept to their own devices – one as a platform for publishing and sharing video content, and the … Continue reading Understanding The Power Of The Facebook Video Ad (And How To Harness It) →