Jock Breitwieser September 20, 2021 Blogging is an effective marketing tool that is sadly underutilized by some businesses. Unfortunately, e-commerce websites fail to see the value of a blog and see it as a distraction. Understandably, churning consistent quality content may be outside their field of expertise. And populating your website with low-quality content is … Continue reading 10 Tips to Create Blog Posts That Convert
Theodora Stanciu September 13, 2021 Does LinkedIn’s algorithm favor posts that don’t link off the platform? This is probably one of the biggest debates we hear from LinkedIn’s fans on social media. One of the most effective ways to grow your business is having an active and engaging presence on LinkedIn. Why? LinkedIn is not … Continue reading Where to Place Links In LinkedIn Posts: An Analysis Based On 86,504 LinkedIn Posts [Infographic]
Susan Tucker July 18, 2021 The title of your blog post can make or break the visibility of your content on the Internet. Users skim the search results pages and if your title doesn’t catch their attention, they’ll pass it by. According to statistics, around 7 million blog posts are published daily, which is why … Continue reading 5 Tips for Writing Eye-Catching Titles for Blog Posts
Susan Tucker July 5, 2021 To successfully engage your audience on social media, you need a constant stream of great content. However, this doesn’t mean that you put out any random viral content. This is content that’s useful, valuable, and fun for your audience. One of the toughest challenges businesses face is how to keep … Continue reading How to Find Great Content for Your Social Media Posts
Amy Rosenberg June 29, 2021 One of my most favorite pieces of advice I received when it comes to creating content for your blog is to reference the things you say and do for your customers frequently. These could be frequently asked questions, things you find yourself explaining over and over again, and instructions you … Continue reading How to Write How-To Blog Posts
Mark Ankucic May 14, 2021 Instagram isn’t only popular among sighted users. There are many legally blind people with active Instagram accounts. In fact, according to the Royal National Institute of Blind People, 93% of blind people have some level of partial vision. When you also include deaf users – images are silent after all … Continue reading How to Create Accessible Posts on Instagram
Maria Ganta April 20, 2021 We all heard about IGTV (Instagram TV) – a long-form vertical and horizontal video channel accessible from Instagram.These days, many brands create this type of video content to increase engagement and get more exposure. And this is a good thing. You can add music, filters, GIFs to an IGTV. You … Continue reading IGTV vs. Video Posts on Instagram [Infographic]
Pallavi Tyagi February 18, 2021 In the last few posts, we’ve looked at how to plan and execute the social media presence of your business. From knowing your social media objective to using different features of each platform, we have identified the key points for the strategy. Now we have to get down to creating … Continue reading Tools to Simplify Your Social Media Posts
Noa Eshed February 5, 2021 Writing for B2B audiences is a tricky gig. Getting people to like it? Even trickier. The shift from brand to customer-centric content went largely unnoticed by many content creators who still rely on the same old tactics. Writing a catchy title, organizing the content in a way that makes it … Continue reading How to Write Blog Posts That Build Trust in 2021
David Hunter December 31, 2020 Fully optimize your Google My Business listing to boost local search using post best practices Posting to your Google My Business page is key for local search engine optimization. By using all of the Google My Business (GMB) features — which include posts (formatted similarly to a social media feed) … Continue reading Google My Business Posts: Take Your Small Business Marketing a Step Further
