TikTok Expands Text Posts For Creators by Colin Kirkland , July 24, 2023 In an effort to lower the barriers of creation on TikTok and move beyond short-form video, the social-media platform has announced an expansion of in-app text posts that invite creators to share stories, poems, lyrics and other written content with their followers. … Continue reading TikTok Expands Text Posts For Creators
By Michael Grothaus July 14, 2023 Though Threads has existed for barely a week, the new social media platform is by some measures already a resounding success for Meta. Within five days, Threads garnered 100 million users—the fastest-growing user base in history. But Threads also seems to be a win for brands, at least … Continue reading Top brands are getting more engagement on Threads than on identical posts for Twitter: report
By Laya Neelakandan May 18, 2023 In an unsigned opinion on Thursday, the Supreme Court declined to reinterpret a law that protects social media companies from being held responsible for their users’ posts, effectively dealing a victory for the tech platforms. The law, known as Section 230 of the Communications Decency Act, protects platforms … Continue reading Supreme Court bolsters Section 230, shielding tech platforms from liability for harmful posts
Microsoft Job Posts Hint At New Strategy For Windows, Cloud, Ads by Laurie Sullivan @lauriesullivan, November 4, 2022 A Microsoft job post hints at an ad-supported version of Windows. Ads could have a bigger role for the company in this strategy.The recruitment listing, initially spotted by ZDNet, calls for a principal software engineering manager. The … Continue reading Microsoft Job Posts Hint At New Strategy For Windows, Cloud, Ads
Instagram’s next feature might be a copy of BeReal Instagram’s “Candid Challenges” are currently an “internal prototype,” according to the company. K. Bell @karissabe Charles Platiau / Reuters Instagram is testing a new feature called Candid Challenges, which bears a striking resemblance to BeReal, a photo sharing app popular among Gen. Z. The currently … Continue reading TikTok experiment asks you to share BeReal-style daily posts with friends
Arik Hanson November 15, 2021 Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). It … Continue reading 9 Recommendations to Get the Most From Your LinkedIn Promoted Posts
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect. George Nguyen on November 12, 2021 On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards … Continue reading Facebook says short posts have the most views while hate speech drops on platform
Jock Breitwieser October 13, 2021 A big part of effective social selling is putting your authority on display. No matter what you are selling, your customers want to know that they are working with experts in their craft. They want to know that you can not only sell them a solution to their problems but … Continue reading Top 3 Ways Social Sellers Can Promote Blog Posts to Grow Their Reach
Arik Hanson October 14, 2021 Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. In some cases, it works–specifically … Continue reading To Link or Not to Link: Should You Include Links In Your Social Media Posts?
Nicole Blanckenberg September 21, 2021 With over a billion active users per month spending an average of 30 minutes per day on the platform, there is no denying the amount of reach potential Instagram has. And it’s not just Instagram ads and shoppable stories that bring potential customers to your store. Instagram sponsored posts can … Continue reading Everything You Need to Know to Double Traffic With Instagram Sponsored Posts
