Lexy Wright — November 19, 2016 Follow @lexywright— November 19, 2016 What is influencer marketing? Influencer Marketing a form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of customers. Many brands leverage social media influencers to positively affect brand trust, engagement, retention, and sales. … Continue reading The Best Influencer Marketing Platform for Finding Instagram Influencers [Infographic]
by Laurie Sullivan@lauriesullivan, October 25, 2016 Criteo introduced a search platform for Google Shopping Tuesday after months of speculation. The platform takes a strong effort at predictive search based partly on machine learning and technology from its Datapop acquisition in 2015. Predictive Search combines Datapop’s product feed, content optimization and responsive campaign technology with Criteo’s … Continue reading Criteo Finally Introduces Predictive Search Platform For Google Shopping
by Juliet Carnoy Follow @pixleeOctober 22, 2016 Our brain processes images sixty thousand times faster than it processes text. For marketers looking to make sure that their message resonates with potential customers, this means that visual communication is often more effective than the written word. Across marketing channels such as websites, email, SEM, and social … Continue reading How a Visual Commerce Platform Helps Visual Marketing
by Aleh Barysevich Follow @LinkAssistantOctober 15, 2016 In a world where every major social network counts more active users than the largest countries on Earth, it seems obvious that the only way to stay on top or move forward for your business is to join the social media fever. This means using social media platforms … Continue reading What To Consider When Choosing A Social Marketing Platform
How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms. Josh Manion on September 14, 2016 Just when marketing thought it had sorted out the latest in data management tools, a high-profile industry analyst firm officially … Continue reading Connecting the dots: How the customer data platform solves what ails marketers
by Travis Teo Follow @scenzzSeptember 12, 2016 In the era of the programmatic advertising, we see influx of ad technology focusing on Supply side, Demand side and everything in between from Data Management Platform, Ad Verification, which allow advertisers to do precision targeting based on demographics, behaviour and intend, achieving the utopia of “Right Message”, … Continue reading Creatives Management Platform – Last Frontier of Programmatic Advertising
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them. Ian Bowden on September 8, 2016 Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge … Continue reading Should you still be using an SEO enterprise platform?
A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together. Barry Levine on August 19, 2016 When it was founded in 1999, Salesforce was known largely as the company for customer relationship management. CRM has remained its center of gravity as it has added tools for marketing, sales … Continue reading Next stop in Salesforce’s evolution: Becoming the platform for customer experience
Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today’s SEO best practices. Clay Cazier on July 28, 2016 Many times, those choosing a new enterprise platform to serve their website to the world are not … Continue reading SEO requirements for a new website platform
The self-service platform utilizes the same technology it employed to launch Miss Piggy and other chatbot personalities. Barry Levine on July 20, 2016 Sample chatbot conversations with Miss Piggy and Judy Hopps, from Imperson Imperson has specialized in character-based chatbots, like the Miss Piggy chatbot it developed for The Muppets on Facebook Messenger. Today, … Continue reading Imperson unveils chatbot platform so you can create your own character
