by Laurie Sullivan @lauriesullivan, July 19, 2016 For the first time, Google will give advertisers the ability to buy programmatic native advertisements in DoubleClick Bid Manager across smartphones, tablets, and desktop. The ads will match the look, feel and style of their surrounding content on a publisher’s Web site. The news, announced Tuesday at the … Continue reading Google Programmatic Native Platform Builds Mobile Ads From Headline, Images
Tag Archives: Platform
Yandex Hyper-Targeted Ad Platform Uses Emails, Telephone Numbers
by Laurie Sullivan, Staff Writer @lauriesullivan, June 29, 2016 Yandex unveiled a service Wednesday that lets advertisers use their customer data to segment audiences for hyperlocal ad targeting on the search engine and across its network of partners. The product, called Yandex.Audience, was announced at the company’s marketing conference Wednesday. Yandex advertisers can now upload their … Continue reading Yandex Hyper-Targeted Ad Platform Uses Emails, Telephone Numbers
PebblePost’s updated platform makes direct mail more like digital ads
Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to generate personalized color postcards. Barry Levine on June 22, 2016 PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it describes as the “first … Continue reading PebblePost’s updated platform makes direct mail more like digital ads
Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done
To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics. Barry Levine on June 15, 2016 An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step is to … Continue reading Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done
Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era (Repalce)
The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing. Barry Levine on May 13, 2016 Las Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that glittering town. While the conference was underway, the Bloomberg News … Continue reading Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era (Repalce)
Video Marketing via Social Media: 3 Major Platform Changes
by Andre Oentoro May 3, 2016 Follow @breadnbeyondMay 3, 2016 Social video marketing (social media + video + marketing) is now bigger than ever as shown by the recent updates by Facebook, Twitter, and Instagram. The three social media giants are right back at it by hustling in a bunch of new updates to imply … Continue reading Video Marketing via Social Media: 3 Major Platform Changes
Platform Dependent and Independent Social Media Mistakes to Avoid
by Adam Frankel April 28, 2016 Follow @FrankelInteractApril 28, 2016 For all businesses that have a digital presence, social media marketing is a must. But mistakes lower the chances of being successful with it. No matter how powerful your marketing techniques are and what online tools you are using, nothing can bring you desired results … Continue reading Platform Dependent and Independent Social Media Mistakes to Avoid
How to Use Snapchat as a Marketing Platform
by Emelina Spinelli April 16, 2016 Follow @ecspinelliApril 16, 2016 This has been out in the open air for discussion over the last few months. Everyone knows that Snapchat is the “thing” to be on and that there’s attention there for those who can earn it (and find ways to entertain and consequently keep it). … Continue reading How to Use Snapchat as a Marketing Platform
Social management system Hootsuite adds new APIs to open up its platform
VP says this is a new phase for the Vancouver-based company, where users can perform Hootsuite functions inside external tools. Barry Levine on April 12, 2016 Hootsuite is acting today to make its social media management platform a more complete citizen of the marketing ecosystem. The Vancouver-based company is announcing three new open APIs … Continue reading Social management system Hootsuite adds new APIs to open up its platform
Facebook’s Messenger Platform launched, allows businesses to build bots
Released in beta, Messenger Platform allows businesses to build bots that can interact with customers or even handle purchases. Danny Sullivan on April 12, 2016 at 12:45 pm Facebook wants to ensure that Messenger is the new way that businesses can connect with people, pushing the platform and new bot support at today’s F8 annual developers conference. … Continue reading Facebook’s Messenger Platform launched, allows businesses to build bots
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