Tag Archives: Platform

Creatives Management Platform – Last Frontier of Programmatic Advertising

Marketing Platforms

by Travis Teo Follow @scenzzSeptember 12, 2016 In the era of the programmatic advertising, we see influx of ad technology focusing on Supply side, Demand side and everything in between from Data Management Platform, Ad Verification, which allow advertisers to do precision targeting based on demographics, behaviour and intend, achieving the utopia of “Right Message”, … Continue reading Creatives Management Platform – Last Frontier of Programmatic Advertising →

Next stop in Salesforce’s evolution: Becoming the platform for customer experience

Customer Experience

A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together. Barry Levine on August 19, 2016   When it was founded in 1999, Salesforce was known largely as the company for customer relationship management. CRM has remained its center of gravity as it has added tools for marketing, sales … Continue reading Next stop in Salesforce’s evolution: Becoming the platform for customer experience →

Imperson unveils chatbot platform so you can create your own character

Marketing Tools

The self-service platform utilizes the same technology it employed to launch Miss Piggy and other chatbot personalities. Barry Levine on July 20, 2016    Sample chatbot conversations with Miss Piggy and Judy Hopps, from Imperson Imperson has specialized in character-based chatbots, like the Miss Piggy chatbot it developed for The Muppets on Facebook Messenger. Today, … Continue reading Imperson unveils chatbot platform so you can create your own character →

Google Programmatic Native Platform Builds Mobile Ads From Headline, Images

Google Advertisement

by Laurie Sullivan @lauriesullivan, July 19, 2016 For the first time, Google will give advertisers the ability to buy programmatic native advertisements in DoubleClick Bid Manager across smartphones, tablets, and desktop. The ads will match the look, feel and style of their surrounding content on a publisher’s Web site. The news, announced Tuesday at the … Continue reading Google Programmatic Native Platform Builds Mobile Ads From Headline, Images →

Yandex Hyper-Targeted Ad Platform Uses Emails, Telephone Numbers

Web Management Guidelines

by Laurie Sullivan, Staff Writer @lauriesullivan, June 29, 2016 Yandex unveiled a service Wednesday that lets advertisers use their customer data to segment audiences for hyperlocal ad targeting on the search engine and across its network of partners. The product, called Yandex.Audience, was announced at the company’s marketing conference Wednesday. Yandex advertisers can now upload their … Continue reading Yandex Hyper-Targeted Ad Platform Uses Emails, Telephone Numbers →

PebblePost’s updated platform makes direct mail more like digital ads

Marketing Platforms

Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to generate personalized color postcards. Barry Levine on June 22, 2016   PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it describes as the “first … Continue reading PebblePost’s updated platform makes direct mail more like digital ads →

Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done

Marketing Platforms

To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics. Barry Levine on June 15, 2016   An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step is to … Continue reading Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done →

Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era (Repalce)

IOT

The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing. Barry Levine on May 13, 2016   Las Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that glittering town. While the conference was underway, the Bloomberg News … Continue reading Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era (Repalce) →

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