Darnelle O’Brien — June 2, 2017 Social media presents an incredible opportunity for brands. What began as a way for individuals to connect and interact with each other online, is now an influential marketing tool for businesses.
The social landscape is forever changing, which can make it difficult for small businesses to understand what platforms to invest their time and efforts to maximise ROI.
Check out our three simple ways to help you choose the right social media platform for your brand.
The magic number
There is no one size fits all approach when it comes to social media. Rather, the number and types of channels you need vary depending on the industry in which you operate, the scale of operations, who your customers are, your budget, resources and experience.
K.I.S.S Recommends: Before launching into choosing too many platforms, understand what platforms your competitors are utilising and if your customers are engaging with them.
Use common sense
To determine which platforms are right for your business, think about what platforms your clients are using. What do they search for? Who do they follow? What are their interests? There is no doubt you already know the answer to these questions, you just need to apply it to your digital marketing strategy.
K.I.S.S Recommends: Go where you can afford to pay, features like advanced targeting options, come at a cost.
Quality over quantity
Whichever social media channels you choose to participate in, make sure you remain active and engaged and share quality and relevant content. Don’t create social media accounts for the sake of having them. Instead, invest in a couple of relevant platforms and use them wisely.
K.I.S.S Recommends: Delete inactive accounts now.
There is a lot to consider when it comes to deciding what your business will invest its time and energy into with social media. With daily changes and updates to existing platforms and the launch of new networks, it’s challenging to stay focused and keep your customers engaged. We hope that by using the tips above, you will lay the foundation to social media success.
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