Check For A Heartbeat In Your Marketing Automation Platform by Scott Rabschnuk , Columnist, January 4, 2018 At a recent digital healthcare conference I attended, many speakers highlighted marketing automation as a wonder drug for effective digital marketing in healthcare, particularly in driving new patient acquisition. A technology-fueled approach can pull prospects into the marketing … Continue reading Check For A Heartbeat In Your Marketing Automation Platform
Tag Archives: Platform
HubSpot vs. Marketo: What Platform is Right for Your Business?
Roman Kniahynyckyj — December 15, 2017 Follow @kniahynyckyj — December 15, 2017 You know you want to use a digital marketing platform to help advance your business to the next level. But you don’t know which one to choose. Two platform names you’re sure to have heard bandied about are HubSpot and Marketo. Each of … Continue reading HubSpot vs. Marketo: What Platform is Right for Your Business?
Ultimate eCommerce Platform Face-off: Magento vs. BigCommerce
Justin Kemp — November 27, 2017 — November 27, 2017 As an eCommerce merchant, you should always be thinking about what’s best for your customers. Everything — from your products to your online storefront — must be top-notch if you want to be ahead of the pack. If you settle for anything less, then you’ll … Continue reading Ultimate eCommerce Platform Face-off: Magento vs. BigCommerce
BigCommerce vs. Shopify: Which eCommerce Platform Should You Use for Your Business?
Anthony Carranza — October 16, 2017 Follow @anthonycarranza — October 16, 2017 In this article, we will address the burning question that aspiring eCommerce business owners have to ask themselves every single time they consider launching a new online shop. And that question is: “Which eCommerce platform should I use, BigCommerce or Shopify?” When it … Continue reading BigCommerce vs. Shopify: Which eCommerce Platform Should You Use for Your Business?
The Best Way to Lower Your Platform Signup Friction
Chalmers Brown — September 22, 2017 — September 22, 2017 SugarandSkullDesigns / Pixabay How many times have you heard about a new software platform that’s all the rage and you need to check it out? I mean really need to because you don’t want to be left out in the cold. But, when go to … Continue reading The Best Way to Lower Your Platform Signup Friction
Social Media Marketing: How to Choose the Right Platform
Meenah Khosraw — September 12, 2017 — September 12, 2017 geralt / Pixabay Creating a marketing strategy can be intimidating, especially if you’re a new business owner or creating a plan for the first time. There are various types of marketing, including digital, email, mobile and direct, so it can be difficult to determine which … Continue reading Social Media Marketing: How to Choose the Right Platform
How To Mitigate The Risk Of Social Media Platform Dependency
Sahail Ashraf — September 12, 2017 Follow @BizGrowInsights — September 12, 2017 Social media is unpredictable. This will not change, and it’s part of the excitement involved in being a part of it. But suppose the unthinkable happens and your social media channel of choice suddenly disappears? Or it has a major security breach and … Continue reading How To Mitigate The Risk Of Social Media Platform Dependency
Affiliate is more than a platform
Columnist Adam Weiss says an affiliate program should be more than just the platform behind it. You need to have a solid team that has access to scalable technology and data that can deliver cross-channel insights. Adam Weiss on August 7, 2017 When I look at the affiliate business, I see it has truly … Continue reading Affiliate is more than a platform
Is your demand-side platform real or fake?
How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale signs to look for. Ratko Vidakovic on July 19, 2017 I previously covered why marketers should demand transparency from their partners. Transparency is an unstoppable force because it roots out … Continue reading Is your demand-side platform real or fake?
How to Use Video Marketing on Each Social Media Platform
Ana Gotter — July 13, 2017 — July 13, 2017 TeroVesalainen / Pixabay Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use … Continue reading How to Use Video Marketing on Each Social Media Platform
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