Tag Archives: Platform

Digital asset management platform Bynder acquires GatherContent

Digital Assets Management

GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities. Chris Wood on March 3, 2022   Left to right: GatherContent founders Angus Edwardson and Alice Deer join Bynder CEO Bob Hickey. Image: Bynder. Digital asset management (DAM) software company Bynder has acquired content operations platform GatherContent. The move adds … Continue reading Digital asset management platform Bynder acquires GatherContent →

Stensul is first email creation platform to integrate with Pardot

Email Platforms

The move is aimed at making deployment of emails built in Stensul faster and more efficient. Kim Davis on March 3, 2022 Stensul, the no-code, collaborative email design platform has announced an integration with Salesforce Pardot. It is the first email creation platform to integrate with Salesforce’s B2B marketing automation offering. Pardot users will be … Continue reading Stensul is first email creation platform to integrate with Pardot →

13 questions to ask digital experience platform vendors during the demo

Digital Marketing Tools

If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Pamela Parker on February 28, 2022 Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central … Continue reading 13 questions to ask digital experience platform vendors during the demo →

Does your organization need a digital asset management platform?

Digital Assets Management

While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process. Pamela Parker on February 25, 2022 Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to … Continue reading Does your organization need a digital asset management platform? →

Does your organization need a sales enablement platform?

Sales Platforms

While sales enablement platforms can help marketers deliver more support to sales teams, it’s important to make sure you asses the need before beginning the purchase process. Pamela Parker on February 23, 2022 Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Additionally, the analytics that sales … Continue reading Does your organization need a sales enablement platform? →

Does your organization need a call analytics platform?

Call Center Management

Though call analytics platforms offer a host of benefits, it’s important to look at internal processes, training needs, pricing and more before making the purchase. Pamela Parker on February 19, 2022 More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being … Continue reading Does your organization need a call analytics platform? →

How to Manage Innovation Exploration With the Support of an Ideation Platform

Innovation

Elliott Wilkins January 19, 2022 In this era of change, both small and larger companies are starting to realise that they will not be able to survive if they continue to exploit existing business models without exploring new ones. As such, more and more of these companies are thinking about how to better structure their … Continue reading How to Manage Innovation Exploration With the Support of an Ideation Platform →

Does your organization really need a marketing automation platform?

Marketing Automation

Though marketing automation goes beyond your average email platform, there is a lot to consider before adopting one for your company. Pamela Parker on February 9, 2022 Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a … Continue reading Does your organization really need a marketing automation platform? →

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