Tag Archives: Platform

13 questions to ask digital experience platform vendors during the demo

Digital Marketing Tools

If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Pamela Parker on February 28, 2022 Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central … Continue reading 13 questions to ask digital experience platform vendors during the demo →

Does your organization need a digital asset management platform?

Digital Assets Management

While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process. Pamela Parker on February 25, 2022 Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to … Continue reading Does your organization need a digital asset management platform? →

Does your organization need a sales enablement platform?

Sales Platforms

While sales enablement platforms can help marketers deliver more support to sales teams, it’s important to make sure you asses the need before beginning the purchase process. Pamela Parker on February 23, 2022 Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Additionally, the analytics that sales … Continue reading Does your organization need a sales enablement platform? →

Does your organization need a call analytics platform?

Call Center Management

Though call analytics platforms offer a host of benefits, it’s important to look at internal processes, training needs, pricing and more before making the purchase. Pamela Parker on February 19, 2022 More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being … Continue reading Does your organization need a call analytics platform? →

How to Manage Innovation Exploration With the Support of an Ideation Platform

Innovation

Elliott Wilkins January 19, 2022 In this era of change, both small and larger companies are starting to realise that they will not be able to survive if they continue to exploit existing business models without exploring new ones. As such, more and more of these companies are thinking about how to better structure their … Continue reading How to Manage Innovation Exploration With the Support of an Ideation Platform →

Does your organization really need a marketing automation platform?

Marketing Automation

Though marketing automation goes beyond your average email platform, there is a lot to consider before adopting one for your company. Pamela Parker on February 9, 2022 Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a … Continue reading Does your organization really need a marketing automation platform? →

What is a digital experience platform or DXP and is it the future of content management?

Digital Experience

DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. Pamela Parker on February 1, 2022   A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. A … Continue reading What is a digital experience platform or DXP and is it the future of content management? →

Does your organization need a customer data platform or CDP?

Customer Data Platforms

While the allure of the “single view of the customer” is strong, it’s important to make sure your company is set up to drive value from a CDP. Pamela Parker on January 30, 2022 Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, … Continue reading Does your organization need a customer data platform or CDP? →

How to Manage Innovation Exploration With the Support of an Ideation Platform

Innovation

Elliott Wilkins January 19, 2022 In this era of change, both small and larger companies are starting to realise that they will not be able to survive if they continue to exploit existing business models without exploring new ones. As such, more and more of these companies are thinking about how to better structure their … Continue reading How to Manage Innovation Exploration With the Support of an Ideation Platform →

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