DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. Pamela Parker on February 1, 2022 A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. A … Continue reading What is a digital experience platform or DXP and is it the future of content management?
While the allure of the “single view of the customer” is strong, it’s important to make sure your company is set up to drive value from a CDP. Pamela Parker on January 30, 2022 Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, … Continue reading Does your organization need a customer data platform or CDP?
Elliott Wilkins January 19, 2022 In this era of change, both small and larger companies are starting to realise that they will not be able to survive if they continue to exploit existing business models without exploring new ones. As such, more and more of these companies are thinking about how to better structure their … Continue reading How to Manage Innovation Exploration With the Support of an Ideation Platform
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively. Pamela Parker on January 10, 2022 Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of … Continue reading Does your marketing team need an SEO platform?
Erika Taylor Montgomery January 1, 2022 Since the hashtag first hit the social media scene, it has swept users off their feet. The simple symbol rebranded the “pound sign” or “number sign” and secured its place in our culture; it is not going anywhere anytime soon. When first encountering this popular social media tool, it … Continue reading Social Media Hashtags: How To Use Them On Each Social Media Platform For Optimal Success
Right now, companies have an opportunity to embrace the new norm ushered in by the digital privacy transformation and give themselves a competitive edge. OneTrust PreferenceChoice on December 16, 2021 Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. They … Continue reading How to build trust and value privacy with a consent management platform
Start here: Understand your marketing process. Know the measure of success. Identify areas needing improvement. Pamela Parker on November 30, 2021 Deciding whether or not your company needs an ABM tool calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management … Continue reading How to decide if you need an account-based marketing platform
Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations. Kim Davis on November 11, 2021 Litmus, the email marketing platform which provides optimization and collaboration tools, has acquired U.K.-based Kickdynamics, an AI-powered content automation and product recommendation solution. The move will enable Litmus customers to create personalized email content at scale. The … Continue reading Email platform Litmus acquires content automation
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect. George Nguyen on November 12, 2021 On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards … Continue reading Facebook says short posts have the most views while hate speech drops on platform
Yelp Looks To Help Service Businesses Stand Out On Its Platform by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2021 Yelp announced new features Tuesday for businesses that provide a service, as well as the users who search for them. The new features include custom search filters, a new review flow, themed ads and Project Cost Guides. Yelp … Continue reading Yelp Looks To Help Service Businesses Stand Out On Its Platform
