Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers. Chris Wood on October 26, 2023 Agencies and brands, including smaller businesses, now have access to more diverse, multicultural publications for their digital advertising. This is thanks to a new partnership between programmatic DSP Basis Technologies … Continue reading New adtech partnership unlocks inventory for multicultural publications
Category Archives: Advertisement Platforms
Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran
Dun & Bradstreet’s SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead. Cynthia Ramsaran on August 16, 2023 Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and … Continue reading Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran
Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data
Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data by Laurie Sullivan @lauriesullivan, July 13, 2023 As marketers struggle to find data and signals to target consumers, Albert AI is releasing new AI-based technology that ties offline marketing with online sales. The move comes as Apple released new betas of … Continue reading Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data
Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds by Laurie Sullivan @lauriesullivan, June 28, 2023 Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The data suggests that the single … Continue reading Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting
Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting by Wendy Davis @wendyndavis, June 5, 2023 Alexa users want a federal appellate court to reinstate a privacy lawsuit claiming that Amazon targets ads to people based on their interactions with voice-controlled devices. U.S. District Court Judge Barbara Rothstein in the Western District of Washington … Continue reading Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting
Ad Service Startups Will Emerge From Thousands Of Tech Layoffs
Ad Service Startups Will Emerge From Thousands Of Tech Layoffs by Laurie Sullivan @lauriesullivan, February 20, 2023 Nearly two months into the new year, more than 93,000 workers across U.S. tech companies have been laid off in mass job cuts. The numbers from Crunchbase News include Twilio’s 1,500-person cut, DocuSign’s 680-worker cut, and Wix’s 370-person layoff announcements last … Continue reading Ad Service Startups Will Emerge From Thousands Of Tech Layoffs
Brightcove, Magnite Partner To Enhance Ad Monetization
Brightcove, Magnite Partner To Enhance Ad Monetization by Fern Siegel , January 13, 2023 Streaming tech company Brightcove has partnered with sell-side ad platform Magnite to help publishers improve revenue for video content. Integrating with the SpringServe ad server will give customers a transparent view of available ad inventory. Marc DeBevoise, CEO of Brightcove, said: … Continue reading Brightcove, Magnite Partner To Enhance Ad Monetization
DoubleVerify announces measurement tools for retail media networks
Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools. Chris Wood on September 29, 2022 DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these … Continue reading DoubleVerify announces measurement tools for retail media networks
Google offers adtech unit changes to fend off antitrust lawsuit
The Justice Department is believed to want much more significant changes. Constantine von Hoffman on July 11, 2022 Google is offering to spinoff its adtech unit to avert a possible federal antitrust lawsuit. However, the suggested change would only move the division to parent company Alphabet — not sell it off entirely, The Wall Street … Continue reading Google offers adtech unit changes to fend off antitrust lawsuit
Google Hit With UK Antitrust Probe Into Ad-Technology Roles
Google Hit With UK Antitrust Probe Into Ad-Technology Roles by Laurie Sullivan @lauriesullivan, May 26, 2022 The Competition and Markets Authority (CMA) announced Thursday another investigation into Google for potential antitrust abuse in connection with its advertising technology. This is the second investigation by the CMA into Google’s advertising practices. The first centered on a … Continue reading Google Hit With UK Antitrust Probe Into Ad-Technology Roles
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