Category Archives: Advertisement Platforms

DoubleVerify announces measurement tools for retail media networks

Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools. Chris Wood on September 29, 2022 DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these … Continue reading DoubleVerify announces measurement tools for retail media networks

Google offers adtech unit changes to fend off antitrust lawsuit

The Justice Department is believed to want much more significant changes. Constantine von Hoffman on July 11, 2022 Google is offering to spinoff its adtech unit to avert a possible federal antitrust lawsuit.  However, the suggested change would only move the division to parent company Alphabet — not sell it off entirely, The Wall Street … Continue reading Google offers adtech unit changes to fend off antitrust lawsuit

Google Hit With UK Antitrust Probe Into Ad-Technology Roles

Google Hit With UK Antitrust Probe Into Ad-Technology Roles by Laurie Sullivan  @lauriesullivan, May 26, 2022 The Competition and Markets Authority (CMA) announced Thursday another investigation into Google for potential antitrust abuse in connection with its advertising technology. This is the second investigation by the CMA into Google’s advertising practices. The first centered on a … Continue reading Google Hit With UK Antitrust Probe Into Ad-Technology Roles

IronSource launches new ad platform for app-focused mobile campaigns

With the release mobile marketers can automate Apple Search Ads strategies. Chris Wood on April 13, 2022 Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. What it does. When marketers promote an app, Luna … Continue reading IronSource launches new ad platform for app-focused mobile campaigns

IAS announces reporting enhancements to provide a unified view of global campaigns

New feature allows custom filters based on users’ unique campaign naming convention. Constantine von Hoffman on April 5, 2022 Integral Ad Science, the ad verification and optimization platform, has unveiled a series of new features to provide advertisers with increased visibility into campaign performance. A unified view. New Unified View reporting will allow clients to … Continue reading IAS announces reporting enhancements to provide a unified view of global campaigns

InMobi releases independent ad mediation platform

Let publishers own and manage their data and review advertising spend. end-to-end. Constantine von Hoffman on March 23, 2022 InMobi is releasing Meson, a global independent SaaS mediation platform. Publishers can white label Meson, using it as an in-house solution. Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. Meson … Continue reading InMobi releases independent ad mediation platform