New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes. Chris Wood on October 3, 2024 This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures … Continue reading Lyft Media expands measurement and targeting capabilities
Category Archives: Advertisement Platforms
Curb introduces one-stop advertising solution
Ride-hailing app Curb launches Curb Journey Connect, allowing advertisers to plug into mobile and in-cab screens in over 40 U.S. markets. Chris Wood on May 8, 2024 Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new … Continue reading Curb introduces one-stop advertising solution
GrowthLoop and TransUnion partner to improve audience reach
CDP GrowthLoop will make TransUnion’s TruAudience data available to users in the hope of improving match rates. Kim Davis on April 17, 2024 Composable CDP GrowthLoop and information company TransUnion announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s … Continue reading GrowthLoop and TransUnion partner to improve audience reach
New adtech partnership unlocks inventory for multicultural publications
Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers. Chris Wood on October 26, 2023 Agencies and brands, including smaller businesses, now have access to more diverse, multicultural publications for their digital advertising. This is thanks to a new partnership between programmatic DSP Basis Technologies … Continue reading New adtech partnership unlocks inventory for multicultural publications
Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran
Dun & Bradstreet’s SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead. Cynthia Ramsaran on August 16, 2023 Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and … Continue reading Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran
Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data
Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data by Laurie Sullivan @lauriesullivan, July 13, 2023 As marketers struggle to find data and signals to target consumers, Albert AI is releasing new AI-based technology that ties offline marketing with online sales. The move comes as Apple released new betas of … Continue reading Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data
Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds by Laurie Sullivan @lauriesullivan, June 28, 2023 Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The data suggests that the single … Continue reading Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting
Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting by Wendy Davis @wendyndavis, June 5, 2023 Alexa users want a federal appellate court to reinstate a privacy lawsuit claiming that Amazon targets ads to people based on their interactions with voice-controlled devices. U.S. District Court Judge Barbara Rothstein in the Western District of Washington … Continue reading Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting
Ad Service Startups Will Emerge From Thousands Of Tech Layoffs
Ad Service Startups Will Emerge From Thousands Of Tech Layoffs by Laurie Sullivan @lauriesullivan, February 20, 2023 Nearly two months into the new year, more than 93,000 workers across U.S. tech companies have been laid off in mass job cuts. The numbers from Crunchbase News include Twilio’s 1,500-person cut, DocuSign’s 680-worker cut, and Wix’s 370-person layoff announcements last … Continue reading Ad Service Startups Will Emerge From Thousands Of Tech Layoffs
Brightcove, Magnite Partner To Enhance Ad Monetization
Brightcove, Magnite Partner To Enhance Ad Monetization by Fern Siegel , January 13, 2023 Streaming tech company Brightcove has partnered with sell-side ad platform Magnite to help publishers improve revenue for video content. Integrating with the SpringServe ad server will give customers a transparent view of available ad inventory. Marc DeBevoise, CEO of Brightcove, said: … Continue reading Brightcove, Magnite Partner To Enhance Ad Monetization