An expert tells what it took to launch an enterprise-wide DAM. Constantine von Hoffman on May 11, 2022 at 2:56 pm Launching an enterprise-wide digital asset management (DAM) program is no easy thing. W.L. Gore and Associates, best known for its Gore-Tex fabric and products, found itself having to do just that. At The MarTech … Continue reading A 12-step guide for implementing a digital asset management system
Aligning ops teams is critical to implementing a buyer-first strategy. Corey Patterson on April 20, 2022 “The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If … Continue reading How to implement a buyer-first digital strategy across departments
Alejandro Arrieche Last updated: 13 April 2022 The parent company of the world’s largest social media platforms – Meta Platforms – appears to be getting ready to open up its doors for creators to start developing content and digital assets in its metaverse. According to an exclusive report from Reuters published (April 17, 2022), Meta … Continue reading Meta Platforms Opens Up the Doors for the Creation of Digital Assets
Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully. Pamela Parker on March 7, 2022 Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. … Continue reading 20 questions to ask digital asset management platform vendors during the demo
GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities. Chris Wood on March 3, 2022 Left to right: GatherContent founders Angus Edwardson and Alice Deer join Bynder CEO Bob Hickey. Image: Bynder. Digital asset management (DAM) software company Bynder has acquired content operations platform GatherContent. The move adds … Continue reading Digital asset management platform Bynder acquires GatherContent
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process. Pamela Parker on February 25, 2022 Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to … Continue reading Does your organization need a digital asset management platform?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on October 19, 2021 Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. … Continue reading What is digital asset management, and why do marketing technology stacks need these tools?
Preparedness is key to DAM success and that means being prepared before looking for a vendor or a solution. Mark Davey on October 13, 2021 This is part one of an ongoing series. Fact 1: Digital Asset Management is a metadata engine Digital Asset Management is a metadata engine, that can dive your content through … Continue reading The Digital Asset Management conundrum and how to fix it
A taxonomy, and governance to ensure its proper use, are foundational for DAM. Kim Davis on December 10, 2020 Central to digital asset management, or DAM, is the tagging of assets so that they can be readily retrieved — something of critical importance for extensive libraries of text, images and video. But random tagging by … Continue reading The importance of governance for digital asset management
How enterprises are using DAMs in 2020 and why COVID is increasing adoption. Pamela Parker on September 25, 2020 Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where … Continue reading What Digital Asset Management is and why marketers should care