DAM is no longer a static archive — it’s evolving into a powerful engine for efficiency, collaboration, and go-to-market success. By Constantine von Hoffman January 30, 2026 Digital asset management (DAM) is no longer a dusty repository tucked away on a server. What used to be a static library of “approved” assets … Continue reading The future of DAM is intelligent, integrated and essential
As AI pulls content decisions closer to production, organizations must choose a single system to own the truth — or pay the price for pretending they don’t have to. By Gareth Chilton January 30, 2026 For years, enterprises treated DAM as the single source of truth for content, the system that supposedly governed an … Continue reading Your DAM is no longer the system of record, and everyone knows it
Ever spent way too much time digging for a particular version of a marketing asset? You’re not alone, but modern DAMs can help. Pamela Parker on August 13, 2025 Remember when your company’s “digital asset management” was basically a shared drive with folders named things like “LOGOS_FINAL_FINAL_v3” and “Random Marketing Stuff”? Yeah, we’ve all … Continue reading Beyond storage: How DAM platforms became the unsung heroes of modern marketing
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. MarTechBot on July 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Digital asset management and content management systems: Best of the MarTechBot
Here’s how financial brands can use reception marketing to build trust and equity by meeting consumers’ needs with helpful, relevant content. RJ Licata on February 7, 2024 Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Now, it’s the consumer wielding the megaphone and … Continue reading Owned asset optimization: The key to connecting with financial consumers
Look into contractual API restrictions, training data bias and the manual effort needed to properly tag assets in your DAM system. Michelle Tackabery on January 24, 2024 With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to … Continue reading 3 DAM considerations before adopting genAI
Prepare your DAM for automated tagging, enhanced search and other AI capabilities with solid data and governance foundations. John Horodyski on January 5, 2024 Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Its potential … Continue reading The opportunities for AI in digital asset management
A DAM is a continuously evolving system. It requires regular audits and trainings. Here are the five things you must know to do those right. Rachel Edwards on December 20, 2023 In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a … Continue reading The 5 best practices of digital asset management
A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation. Chris Wood on December 14, 2023 Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system, as well as for future use … Continue reading How to structure digital asset management governance
A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack. Chris Wood on November 21, 2023 Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the … Continue reading Making data the foundation of your digital asset management system
