Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies Nate Nead / 22 Dec 2022 Entrepreneurs can be both built and born. The same is true for the businesses themselves. Some are born organically, and some grow inorganically. There’s no single right or wrong strategy for growth. When it comes to … Continue reading Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies
Category Archives: Acquisition Guide
How to Build a Review Acquisition Strategy
Christina Clark August 6, 2020 Five online reviews is all it takes to increase the likelihood of your product getting purchased by 270 percent. Five! Sounds too good to be true, right? Fortunately for businesses in all industries, it’s not. Online reviews from your happy customers do much more than just build trust with prospects—they … Continue reading How to Build a Review Acquisition Strategy
5 Tips for Purchasing a Company
Monika Jansen — February 18, 2020 Buying another company is a huge step in your career and life, so it is not a decision to be taken lightly. Fortunately, we have tips to help cut down your anxiety and make the purchase a smooth process. Spend 6 minutes watching the video or read on for … Continue reading 5 Tips for Purchasing a Company
Are your acquisition efforts the root of your retention issue?
Here are three ways brands can identify and market to the right customers while also reducing churn. Jeremy Korst on January 10, 2020 The issue of customer retention comes up in nearly every conversation with colleagues in a service business or software company. As companies aspire to transition to an ongoing customer relationship and recurring … Continue reading Are your acquisition efforts the root of your retention issue?
How to Buy From a Business Owner Who Won’t Let Go
Bruce Hakutizwi — December 10, 2019 Follow @BizForSaleUS It should come as no surprise that entrepreneurs can be a little precious about their businesses. After all, these professionals worked tirelessly for years — sacrificing blood, sweat, and tears — to get a business off the ground. And now they have to say goodbye. So, even … Continue reading How to Buy From a Business Owner Who Won’t Let Go
What Cision’s acquisition signals for customers, martech industry
The company, which has been on an acquisition spree, will go private under Platinum Equity ownership. Jennifer Cannon on October 25, 2019 at 12:02 pm Media software conglomerate Cision has entered a definitive agreement to be acquired by private equity firm, Platinum Equity. The transaction is valued at approximately $2.74 billion, said Cision. The company … Continue reading What Cision’s acquisition signals for customers, martech industry
Re-thinking customer acquisition: What you cannot measure sometimes matters most
Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Joe Hyland on August 21, 2019 We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered … Continue reading Re-thinking customer acquisition: What you cannot measure sometimes matters most
How To Buy a Small Business By Labor Day 2019
Bruce Hakutizwi — January 25, 2019 Follow @BizForSaleUS — January 25, 2019 With the New Year comes new opportunities to grow both personally and financially. If you’ve been thinking about buying a business for some time, 2019 is the perfect year to finally set a plan in motion. However, between deciding on the right business … Continue reading How To Buy a Small Business By Labor Day 2019
Target acquired: How to define and use your ideal target market
Don’t assume you know who makes up your target audience because you could be wrong. Here’s a look at how to identify a target market and create niched marketing campaigns that sell. Jacob Baadsgaard on September 14, 2018 Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget … Continue reading Target acquired: How to define and use your ideal target market
How to Agree on Labels and Definitions of Customer Acquisition
Colby Renton — August 15, 2018 — August 15, 2018 After Marketing and Sales come to an agreement on what makes a sales qualified lead (stage 1 of lead management), it is now time to seek agreement on the labels and definitions of customer acquisition and retention statuses (stage 2). This enables lead funnel management, … Continue reading How to Agree on Labels and Definitions of Customer Acquisition