Category Archives: Acquisition Guide

Target acquired: How to define and use your ideal target market

Don’t assume you know who makes up your target audience because you could be wrong. Here’s a look at how to identify a target market and create niched marketing campaigns that sell. Jacob Baadsgaard on September 14, 2018   Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget … Continue reading Target acquired: How to define and use your ideal target market

Private Equity Firms: 9 Reasons to Include Customer & Employee Feedback in the Acquisition Due Diligence Process

Matt Salvetti — March 13, 2018 — March 13, 2018 Imagine this: you’re on a road trip and everything is going great – the windows are down, you’ve got great music playing, and only a few more hours to go before you reach your destination. Suddenly the car comes to a sputtering halt – “oh … Continue reading Private Equity Firms: 9 Reasons to Include Customer & Employee Feedback in the Acquisition Due Diligence Process

Fishing vs. Hunting: Which is the Right Way to Sell Your Business?

Jacob Orosz — April 9, 2017 Follow @jacoborosz— April 9, 2017 Selling a business with a fishing rod is like casting a line, dropping the lure, and waiting. In the real world, this involves confidentially marketing your business for sale using various media: online media, trade publications, newspapers, and others. This is a passive approach, … Continue reading Fishing vs. Hunting: Which is the Right Way to Sell Your Business?

Want to Get Acquired? Start with a “Dream 100 Acquirer” List!

Karl Sakas — March 29, 2017 Follow @KarlSakas— March 29, 2017 Want to get acquired in the future? Build a “Dream 100 acquirer” list and start building relationships now. I’m helping a client prepare to sell his agency in 4-5 years. He asked, “What is the process to find the ideal acquirer?” For finding acquirers, … Continue reading Want to Get Acquired? Start with a “Dream 100 Acquirer” List!