Category Archives: Acquisition Guide

Are your acquisition efforts the root of your retention issue?

Here are three ways brands can identify and market to the right customers while also reducing churn. Jeremy Korst on January 10, 2020 The issue of customer retention comes up in nearly every conversation with colleagues in a service business or software company. As companies aspire to transition to an ongoing customer relationship and recurring … Continue reading Are your acquisition efforts the root of your retention issue?

How to Buy From a Business Owner Who Won’t Let Go

Bruce Hakutizwi — December 10, 2019 Follow @BizForSaleUS It should come as no surprise that entrepreneurs can be a little precious about their businesses. After all, these professionals worked tirelessly for years — sacrificing blood, sweat, and tears — to get a business off the ground. And now they have to say goodbye. So, even … Continue reading How to Buy From a Business Owner Who Won’t Let Go

What Cision’s acquisition signals for customers, martech industry

The company, which has been on an acquisition spree, will go private under Platinum Equity ownership. Jennifer Cannon on October 25, 2019 at 12:02 pm Media software conglomerate Cision has entered a definitive agreement to be acquired by private equity firm, Platinum Equity. The transaction is valued at approximately $2.74 billion, said Cision. The company … Continue reading What Cision’s acquisition signals for customers, martech industry

Re-thinking customer acquisition: What you cannot measure sometimes matters most

Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Joe Hyland on August 21, 2019 We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered … Continue reading Re-thinking customer acquisition: What you cannot measure sometimes matters most

Target acquired: How to define and use your ideal target market

Don’t assume you know who makes up your target audience because you could be wrong. Here’s a look at how to identify a target market and create niched marketing campaigns that sell. Jacob Baadsgaard on September 14, 2018   Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget … Continue reading Target acquired: How to define and use your ideal target market

Private Equity Firms: 9 Reasons to Include Customer & Employee Feedback in the Acquisition Due Diligence Process

Matt Salvetti — March 13, 2018 — March 13, 2018 Imagine this: you’re on a road trip and everything is going great – the windows are down, you’ve got great music playing, and only a few more hours to go before you reach your destination. Suddenly the car comes to a sputtering halt – “oh … Continue reading Private Equity Firms: 9 Reasons to Include Customer & Employee Feedback in the Acquisition Due Diligence Process