Don’t assume you know who makes up your target audience because you could be wrong. Here’s a look at how to identify a target market and create niched marketing campaigns that sell. Jacob Baadsgaard on September 14, 2018 Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget … Continue reading Target acquired: How to define and use your ideal target market
Colby Renton — August 15, 2018 — August 15, 2018 After Marketing and Sales come to an agreement on what makes a sales qualified lead (stage 1 of lead management), it is now time to seek agreement on the labels and definitions of customer acquisition and retention statuses (stage 2). This enables lead funnel management, … Continue reading How to Agree on Labels and Definitions of Customer Acquisition
Matt Salvetti — March 13, 2018 — March 13, 2018 Imagine this: you’re on a road trip and everything is going great – the windows are down, you’ve got great music playing, and only a few more hours to go before you reach your destination. Suddenly the car comes to a sputtering halt – “oh … Continue reading Private Equity Firms: 9 Reasons to Include Customer & Employee Feedback in the Acquisition Due Diligence Process
Bruce Hakutizwi — May 19, 2017 Follow @BizForSaleUS— May 19, 2017 Web-based companies are an attractive option for many aspiring business owners, even starting out as a side hustle. They offer a simpler acquisition process when compared with building a business from the ground up because there are fewer hoops to jump through. When it … Continue reading What You Need to Know Before Buying a Web-Based Business
Jacob Orosz — April 9, 2017 Follow @jacoborosz— April 9, 2017 Selling a business with a fishing rod is like casting a line, dropping the lure, and waiting. In the real world, this involves confidentially marketing your business for sale using various media: online media, trade publications, newspapers, and others. This is a passive approach, … Continue reading Fishing vs. Hunting: Which is the Right Way to Sell Your Business?
Karl Sakas — March 29, 2017 Follow @KarlSakas— March 29, 2017 Want to get acquired in the future? Build a “Dream 100 acquirer” list and start building relationships now. I’m helping a client prepare to sell his agency in 4-5 years. He asked, “What is the process to find the ideal acquirer?” For finding acquirers, … Continue reading Want to Get Acquired? Start with a “Dream 100 Acquirer” List!
Jacob Orosz — December 29, 2016 Follow @jacoborosz— December 29, 2016 Unlike what most people know, selling a business is not always an all-or-nothing situation. While deciding upon the sale of your company, selling only a portion of your business may cross your mind. You may have questions about the process, such as, “Is it … Continue reading Can I Sell a Portion of My Business?
Dave Schoenbeck — December 27, 2016 Follow @daveschoenbeck— December 27, 2016 Running your own business is challenging, and selling your business is equally difficult. In fact, if you are planning on selling your business, keep in mind that it’s a complex undertaking that involves careful, thorough planning. The success of the sale depends on how … Continue reading The Best Advice on Selling Your Business
Rushal Patel — December 22, 2016 Follow @patelrushal— December 22, 2016 Selling to an invisible audience is difficult to do. Many startup owners are shocked to discover that the real challenge of launching a brand doesn’t actually occur until that product is already developed and ready to be launched. The reality is that identifying an … Continue reading How Buyer Personas Can Help a Startup Succeed
Once your acquisition is signed, what’s next? In Part 5 of a series, columnist David Rodnitzky discusses how and when to tell your team and clients, how to maintain your culture and how to work with your new owner. David Rodnitzky on December 13, 2016 So you’ve sold your agency — congrats! Now you … Continue reading Selling your agency, Part 5: The transition