Evvnt Inc., the live-event promotion platform, announced that it’s rolling out the newest version of its event-discovery service across its network of customers and users.

The New York-based company powers event promotion for media brands such as USA Today, Adams Publishing Group and Lee Enterprises. The platform is used across the 2,400-site network using discovery calendars to announce, promote and find local events ranging from comedy to local community events.

Its model allows for what it calls submit-once, reach-everywhere marketing. Event planners and promoters get their events onto Evvnt calendars and into various online marketing and listing channels, with the option for newspapers to offer print listings as well. Media outlets, including newspapers, can get the calendar portion of the platform free or they can pay a monthly fee to buy into a revenue-sharing model.

In the platform upgrade, the focus is on speed and faster calendars. “In this release, we aim to improve the consumer event-discovery experience with a real focus on search and mobile-user experience,” Evvnt founder Richard Green said.

The redesign is aligned with Google best practice for mobile to increase functionality for local media websites to improve site speed, which has become very important for local publishers, according to the company.

Evvnt CEO-U.S. Peter Newton said the company’s media partners will immediately see audience traffic growth with the new v2 calendars, including the new visitors that improved SEO brings. “We are already seeing spikes in self-transact marketing from event organizers, which means more revenue for our media partners,” he said.

Evvnt’s advertising network includes 100 million-plus consumers, 250,000-plus event creators and 5,200-plus event-discovery calendars operating in the U.S. and worldwide.

The upgrade aims “to improve the consumer event-discovery experience with a real focus on search and mobile-user experience,” Evvnt founder Richard Green said.