Tag Archives: Platform

Edison Interactive launches DOOH self-serve platform

Marketing Platforms

Through a partnership with DanAds, the new platform makes ads affordable for SMBs. Chris Wood on March 31, 2022 Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. The self-serve functionality opens up ad placements for … Continue reading Edison Interactive launches DOOH self-serve platform →

Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade

Event Marketing

Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade by Tony Silber , March 25, 2022 Evvnt Inc., the live-event promotion platform, announced that it’s rolling out the newest version of its event-discovery service across its network of customers and users. The New York-based company powers event promotion for media brands such as USA Today, Adams … Continue reading Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade →

InMobi releases independent ad mediation platform

Advertisement Platforms

Let publishers own and manage their data and review advertising spend. end-to-end. Constantine von Hoffman on March 23, 2022 InMobi is releasing Meson, a global independent SaaS mediation platform. Publishers can white label Meson, using it as an in-house solution. Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. Meson … Continue reading InMobi releases independent ad mediation platform →

Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform

Pinterest Engagement

Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform by Laurie Sullivan  @lauriesullivan, (March 11, 2022) Pinterest in 2021 surpassed $2 billion in revenue for the first time. The company continues to make investments in the way site visitors search for and buy products shared by other consumers and highlighted by brands. This … Continue reading Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform →

20 questions to ask digital asset management platform vendors during the demo

Digital Assets Management

Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully. Pamela Parker on March 7, 2022 Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. … Continue reading 20 questions to ask digital asset management platform vendors during the demo →

Digital asset management platform Bynder acquires GatherContent

Digital Assets Management

GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities. Chris Wood on March 3, 2022   Left to right: GatherContent founders Angus Edwardson and Alice Deer join Bynder CEO Bob Hickey. Image: Bynder. Digital asset management (DAM) software company Bynder has acquired content operations platform GatherContent. The move adds … Continue reading Digital asset management platform Bynder acquires GatherContent →

Stensul is first email creation platform to integrate with Pardot

Email Platforms

The move is aimed at making deployment of emails built in Stensul faster and more efficient. Kim Davis on March 3, 2022 Stensul, the no-code, collaborative email design platform has announced an integration with Salesforce Pardot. It is the first email creation platform to integrate with Salesforce’s B2B marketing automation offering. Pardot users will be … Continue reading Stensul is first email creation platform to integrate with Pardot →

13 questions to ask digital experience platform vendors during the demo

Digital Marketing Tools

If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Pamela Parker on February 28, 2022 Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central … Continue reading 13 questions to ask digital experience platform vendors during the demo →

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