Eye-tracking, brainwaves, facial expressions and other non-verbal responses are giving marketers inside tracks to your real feelings. Barry Levine on October 5, 2016 A lab at iMotions In their never-ending quest to understand which ads work best, marketers are now going beyond asking viewers for their reactions. Instead, they are asking their bodies. Ad … Continue reading Here’s how marketing research is looking past consumers and connecting with their bodies
August 2, 2016 Why do audiences matter? It’s hard to think of a time when the average American wasn’t equipped with a laptop or a smartphone: 68 percent of U.S. adults have a smartphone and 73 percent have a desktop or laptop computer. As a matter of fact, 2015 was our most plugged-in year ever … Continue reading Audience Analytics: A Thing of the Past (and the Future)
by Howard J. Sewell April 28, 2016 Follow @hjsewellApril 28, 2016 By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so … Continue reading Moving Past Responsive Design to a Mobile-First Email Strategy
by Claude Harrington February 2, 2016February 2, 2016 To kick off February, we’ve put together a list of the most interesting video marketing statistics from the past month. Some of these stats piqued our interest because of what they say about the state of video marketing, whereas others helped identify the type of content that … Continue reading 11 Incredible Video Marketing Stats from the Past Month
by Claude Harrington January 10, 2016January 10, 2016 Some have dubbed 2015 the “Year of the Video.” Although we agree that 2015 was a breakout year, we believe that when it comes to video marketing the surface has only just been scratched. The more case studies, white papers and research reports we read, the more … Continue reading 7 Intriguing Video Marketing Stats from the Past Month
by Mordecai Holtz December 28, 2015 Follow @mordecaiholtzDecember 28, 2015 The digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of the digital sphere, the trends indicate several opportunities for brands looking to position themselves online. As new technologies emerge, new software created, and companies are founded, the … Continue reading Digital Marketing in 2016, Trends and Lessons from the Past
by Brandon Redlinger December 2, 2015 Follow @brandon_lee_09December 2, 2015 Sales development reps are tough people since they’re faced with many challenges every day. On one side, you’re being squeezed for the most possible qualified leads in the shortest possible time. On the other side, you’re getting turned away from prospect after uninterested prospect. In … Continue reading Getting Past the Gatekeeper and Talking with the Decision Maker
by Barbara McKinney November 24, 2015November 24, 2015 As telemarketers, we can all agree that contacting a decision maker is not always an easy task. First of all, there’s the problem of determining the topics you want to talk about. And then there are gatekeepers. But if you think gatekeepers are annoying, then you might … Continue reading Get Past That Gatekeeper Tith These Easy Strategies
by Claude Harrington November 21, 2015November 21, 2015 Earlier today over on Econsultancy.com, Jack Simpson culled together 7 Thought-Provoking Digital Marketing Stats from the past week. Let’s take a quick look at some of the highlights from his piece… 1. Punctuation Marks Increase E-mail Open Rates by 9%. According to research from Retention Science into … Continue reading 7 Thought-Provoking Digital Marketing Stats from the Past Week
by Rob Biederman November 9, 2015 Follow @BiedermanRobNovember 9, 2015 Work as we know it is changing — even for corporations. Traditional employment models are on the decline. Today, one in three Americans no longer earn income from traditional 9 a.m.-5 p.m. jobs. And for those who do, Gallup found that not even a third of U.S. … Continue reading Mediocre Results are a Thing of the Past: How to Use Talent as a Service
