Tag Archives: Past

The Ghost Of Searches Past

by Graham Mills, Columnist, November 11, 2016 Last winter, I went online and bought a parka just in time for the New York cold snap. Like any right-thinking modern person, I researched it online, read the reviews and eventually bought the parka that met all of my expectations. Once it arrived, I was very happy … Continue reading The Ghost Of Searches Past →

8 ways SEO has changed in the past 10 years

Search Engine Optimization

How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO). Jayson DeMers on November 2, 2016 Few marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy, … Continue reading 8 ways SEO has changed in the past 10 years →

How Your Resume Must Resemble a News Article to Get Past that First Scan

Effective Hiring

by Virginia Franco Follow @VAFrancoResumesOctober 17, 2016 The term “resume reading” should be obsolete in today’s job market. Given that the average reader spends between six and 20 seconds on the first pass, we should really refer to it as “resume scanning.” While the idea of scanning versus reading a resume may be terrifying – … Continue reading How Your Resume Must Resemble a News Article to Get Past that First Scan →

Here’s how marketing research is looking past consumers and connecting with their bodies

Marketing Tools

Eye-tracking, brainwaves, facial expressions and other non-verbal responses are giving marketers inside tracks to your real feelings. Barry Levine on October 5, 2016 A lab at iMotions In their never-ending quest to understand which ads work best, marketers are now going beyond asking viewers for their reactions. Instead, they are asking their bodies. Ad … Continue reading Here’s how marketing research is looking past consumers and connecting with their bodies →

Audience Analytics: A Thing of the Past (and the Future)

Analytics

August 2, 2016 Why do audiences matter? It’s hard to think of a time when the average American wasn’t equipped with a laptop or a smartphone: 68 percent of U.S. adults have a smartphone and 73 percent have a desktop or laptop computer. As a matter of fact, 2015 was our most plugged-in year ever … Continue reading Audience Analytics: A Thing of the Past (and the Future) →

Moving Past Responsive Design to a Mobile-First Email Strategy

Email Strategy

by Howard J. Sewell April 28, 2016 Follow @hjsewellApril 28, 2016 By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so … Continue reading Moving Past Responsive Design to a Mobile-First Email Strategy →

11 Incredible Video Marketing Stats from the Past Month

Video Marketing

by Claude Harrington February 2, 2016February 2, 2016 To kick off February, we’ve put together a list of the most interesting video marketing statistics from the past month. Some of these stats piqued our interest because of what they say about the state of video marketing, whereas others helped identify the type of content that … Continue reading 11 Incredible Video Marketing Stats from the Past Month →

7 Intriguing Video Marketing Stats from the Past Month

Video Marketing

by Claude Harrington January 10, 2016January 10, 2016 Some have dubbed 2015 the “Year of the Video.” Although we agree that 2015 was a breakout year, we believe that when it comes to video marketing the surface has only just been scratched. The more case studies, white papers and research reports we read, the more … Continue reading 7 Intriguing Video Marketing Stats from the Past Month →

Digital Marketing in 2016, Trends and Lessons from the Past

Digital Marketing

by Mordecai Holtz December 28, 2015 Follow @mordecaiholtzDecember 28, 2015 The digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of the digital sphere, the trends indicate several opportunities for brands looking to position themselves online. As new technologies emerge, new software created, and companies are founded, the … Continue reading Digital Marketing in 2016, Trends and Lessons from the Past →

Getting Past the Gatekeeper and Talking with the Decision Maker

Conversion Management

by Brandon Redlinger December 2, 2015 Follow @brandon_lee_09December 2, 2015 Sales development reps are tough people since they’re faced with many challenges every day. On one side, you’re being squeezed for the most possible qualified leads in the shortest possible time. On the other side, you’re getting turned away from prospect after uninterested prospect. In … Continue reading Getting Past the Gatekeeper and Talking with the Decision Maker →