Struggling with brand consistency? The solution isn’t necessarily more tools. It’s the right tools, assembled and aligned with intention. By Canto Published on May 15, 2026 Most marketing teams have no shortage of tools. In fact, the average B2B organization manages between 12 and 20 martech tools. And yet, maintaining brand consistency at scale … Continue reading Build a martech stack that makes it easy to manage your brand by Canto
As revenue tech stacks merge, B2B teams need new structures, shared metrics, and cross-functional pods to break silos and drive growth. By MarTechBot Published on May 4, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives … Continue reading How RevOps teams should adapt as martech and adtech converge
Safe marketing gets approved but ignored. Learn how bold, tension-driven messaging challenges buyers and prompts action. By Zac Stucki Published on April 10, 2026 There’s a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant owner, Dustin Hoffman, to play it … Continue reading Marketing that pleases everyone converts no one
The 2025 MarTech Replacement Survey found unprecedented stability after years in which major solutions were replaced at will. By Mike Pastore Published on March 30, 2026 The 2025 MarTech Replacement Survey, which offers a look at the application marketing teams replaced in 2025 and why, found a level of stability never before … Continue reading Is the era of ‘rip and replace’ over for martech stacks?
AI is making coordination tools easier to replicate, putting pricing pressure on parts of the marketing stack that deliver convenience rather than operational risk. By Gareth Chilton March 12, 2026 Much of the marketing stack is priced and purchased as infrastructure, but many parts are actually coordination layers that AI can increasingly replicate. … Continue reading AI is repricing the marketing stack, not collapsing it
The open semantic interchange framework may push vendors to prioritize interoperability over lock-in, reshaping how marketers build and buy their stacks. By MarTechBot March 2, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading How OSI could change evaluating and selecting martech vendors
Hesitant buyers, maturing AI and market swings pushed marketers to adapt. Here’s what those shifts mean for 2026. Ryan Phelan on November 20, 2025 I just got back from visiting a friend — a 9-hour drive each way. As I often do on trips like this, I use the time away from my screens … Continue reading The three forces that shaped martech in 2025
These 10 quotes from the November MarTech Conference really got us thinking about marketing, AI and agents. MarTechBot on November 18, 2025 The November MarTech Conference featured six panel discussions and one keynote presentation, all focused on the theme of AI and agents, and featured speakers from brands such as Cisco, Google, Citrix, Fluency, … Continue reading 10 of the most thought-provoking quotes from the November MarTech Conference
Persona-based UAT tests real user journeys, not just individual channels — helping martech teams deliver seamless, customer-first experiences. Steve Petersen on August 8, 2025 User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated touchpoints — like a website or SMS channel — means missing the whole journey. … Continue reading The hidden power of persona-driven UAT in martech success
What separates martech outperformers from the rest? New research reveals how lean, focused stacks drive strategic results. Frans Riemersma on June 4, 2025 “Stack follows strategy” is a well-known mantra. But how do you actually do it? Many teams claim it’s the right approach, but few can describe what the approach looks like in … Continue reading 3 steps to align your stack with strategy
