Eric Seal December 9, 2014 Last week, we introduced you to the SEO Holiday Gift Guide, or, basically, what you can do for Google this Holiday season. We covered the basic gifts your site can present to Google to make the search engine happy. Fresh content, title tags & meta descriptions, a sitemap, robots … Continue reading SEO Holiday Guide (Part 2)
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The Kick-ass Guide to E-commerce SEO – Part 4
Owen Radford December 9, 2014 Welcome friends to the fourth and final part of our e-commerce SEO guide. Previously in this series: Part one: keyword & competitor research Part two: errors & on-page optimisation Part three: testing & content We’re helping you to be sure that your e-commerce store is doing everything that it … Continue reading The Kick-ass Guide to E-commerce SEO – Part 4
The Kick-Ass Guide to E-commerce SEO – Part 3
Owen Radford December 8, 2014 Hi there! Hopefully by now you’ve had chance to look at and implement some of the things we discussed in parts one and two of this guide to e-commerce SEO. That’s good. There’s still more to do however, so don’t stop there. Step four: Testing one, two, three So … Continue reading The Kick-Ass Guide to E-commerce SEO – Part 3
Break The Rules – Part 7
Zach Heller December 5, 2014 Welcome to the latest edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule you … Continue reading Break The Rules – Part 7
Influencer Relations, Part 2: Building and Managing Influencer Engagements
Cory Edwards December 3, 2014 Social media has evolved the way marketers can identify new and expand engagement to more influencers (as I explained in Part I of this series), but that’s only the start of the relationship. Managing both online and offline interaction is key for forging strong, meaningful relationships that will truly … Continue reading Influencer Relations, Part 2: Building and Managing Influencer Engagements
The Kick-Ass Guide to E-commerce SEO – Part One
Owen Radford December 2, 2014 There’s one simple fact in e-commerce. You need to be higher that your competitors on Google. Each step down receives considerably less hits. If you’re not implementing an SEO strategy, then you are missing out on a lot of clicks. This complete guide can help you with your SEO … Continue reading The Kick-Ass Guide to E-commerce SEO – Part One
Landing Pages 101: Part 2
Jessica Mehring November 29, 2014 Last week we learned that to write an effective landing page, you need to do these two things: 1. Decide on one single call to action 2. Tie your landing page headline to your ad headline Today, in part 2 of this 3-part series, I only have one tip … Continue reading Landing Pages 101: Part 2
Break the Rules – Part 6
Zach Heller November 24, 2014 Welcome to the latest edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule you … Continue reading Break the Rules – Part 6
The Essential How To Guide on Generating Leads with Business Blogging – Part 2
Elena Dobre November 23, 2014 In the introduction of this guide divided into five sections, I’ve talked about how blogging supports your business goals and why it should be a key component in driving revenue. Before jumping into the first step of the process, let’s take an overview at what we have to do. The … Continue reading The Essential How To Guide on Generating Leads with Business Blogging – Part 2
How To Do Twitter Advertising – Part 3/3: Measure
by Victoria Hoffman November 13th, 2014 Audience by Igorza76 Welcome to the third and final instalment of my riveting Introduction to Twitter Advertising (think of this part as The Return of the King, but with fewer hobbits). To recap: Getting started on Twitter can be confusing, so I’ve broken down the Twitter advertising planning process … Continue reading How To Do Twitter Advertising – Part 3/3: Measure
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