Cory Edwards December 3, 2014 Social media has evolved the way marketers can identify new and expand engagement to more influencers (as I explained in Part I of this series), but that’s only the start of the relationship. Managing both online and offline interaction is key for forging strong, meaningful relationships that will truly … Continue reading Influencer Relations, Part 2: Building and Managing Influencer Engagements
Owen Radford December 2, 2014 There’s one simple fact in e-commerce. You need to be higher that your competitors on Google. Each step down receives considerably less hits. If you’re not implementing an SEO strategy, then you are missing out on a lot of clicks. This complete guide can help you with your SEO … Continue reading The Kick-Ass Guide to E-commerce SEO – Part One
Jessica Mehring November 29, 2014 Last week we learned that to write an effective landing page, you need to do these two things: 1. Decide on one single call to action 2. Tie your landing page headline to your ad headline Today, in part 2 of this 3-part series, I only have one tip … Continue reading Landing Pages 101: Part 2
Zach Heller November 24, 2014 Welcome to the latest edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule you … Continue reading Break the Rules – Part 6
Elena Dobre November 23, 2014 In the introduction of this guide divided into five sections, I’ve talked about how blogging supports your business goals and why it should be a key component in driving revenue. Before jumping into the first step of the process, let’s take an overview at what we have to do. The … Continue reading The Essential How To Guide on Generating Leads with Business Blogging – Part 2
by Victoria Hoffman November 13th, 2014 Audience by Igorza76 Welcome to the third and final instalment of my riveting Introduction to Twitter Advertising (think of this part as The Return of the King, but with fewer hobbits). To recap: Getting started on Twitter can be confusing, so I’ve broken down the Twitter advertising planning process … Continue reading How To Do Twitter Advertising – Part 3/3: Measure
By Nancy Lambert, Published November 7, 2014 In part one of this article I talked about the importance of developing buyer personas to help understand what triggers your buyers to start researching solutions to a problem. By understanding the steps your buyers take in their decision-making process you can more effectively move your prospects through … Continue reading How to Attract Your Audience with Awesome Marketing Content (Part 2)
By Curran Boomer, Published November 7, 2014 How does affiliate marketing work? To those on the outside, affiliate marketing can seem like a black box. It’s inner workings are mysterious to most marketers and in many companies it’s not treated with the same seriousness as other channels. Some marketers, only familiar with the bad reputation … Continue reading Affiliate Marketing 101: Part I
By Steve Turley, Published November 6, 2014 Ready. Fire! Aim. Overview: There’s an old story about Uncle Buster from the backwoods in Arkansas. Legend had it that Buster had a homemade bow he carved from a hickory stump, and Buster could shoot his hickory bow more accurately than an Olympic archer using a custom compound … Continue reading Top Ten Demand Generation FAILS (Part 2)
By Steve Turley, Published November 6, 2014 Have you ever heard the phrase: “You made your own bed, now you have to lie in it?” This is the perfect example. As marketing seeks to become smarter and evaluate leads quantitatively, the initial impact to the lead pipeline is going to be a sudden drop in … Continue reading Sales Thinks Your Leads Stink (Part 2): We Need More Leads. You Can Fix That!
