Kerry Dye September 8, 2021 An SEO content brief includes all of the information your writers, designers, etc. need to create the content for your SEO strategy. This ensures everything produced achieves the same level of quality and includes all of the key ingredients needed to rank well and engage users. The brief for each … Continue reading 11-Step Guide on How to Write an SEO Content Brief
Category Archives: SEO And Content Strategy
How SEO And Content Marketing Work Together?
Keenan Guiet May 19, 2021 For content marketers, SEO can be a hassle. Are they the same? Is SEO at odd with content marketing? Can you forcibly make them work together? It is easy to get lost in how they work together. In certain blog posts, they sometimes even seem at odds with each other … Continue reading How SEO And Content Marketing Work Together?
7 Common Questions About SEO and Content
Lacy Boggs September 23, 2020 Content marketing and search engine optimization (SEO) go hand in hand like chocolate and peanut butter. And I often get questions from clients and potential clients about how SEO fits into their overall content strategy. This used to throw me for a bit of a loop — because I am … Continue reading 7 Common Questions About SEO and Content
Why SEO and Content Marketing Should Work Together (& How to Align Yours)
Mariah Muller — December 27, 2019 At a recent gathering, a friend of a friend found out I write about digital marketing and SEO. He immediately perked up: “You’re the person I need to talk to!” What exactly did he need help with? He had a blog with tons of great content on it, but … Continue reading Why SEO and Content Marketing Should Work Together (& How to Align Yours)
17 Common Mistakes You Need to Avoid When Blogging For SEO
Emily Sidley — November 30, 2018 Follow @EmilySidleyPR — November 30, 2018 How do potential customers find your business? Chances are they search online. Whether your target audience is across the country or in your own backyard, the internet is the top way consumers research brands, services and products before buying. That’s why blogging for … Continue reading 17 Common Mistakes You Need to Avoid When Blogging For SEO
How to project SEO traffic levels and avoid saying, ‘It depends’
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Simon Heseltine on July 23, 2018 Have you ever had this conversation with someone from upper management? Boss: “If we implement … Continue reading How to project SEO traffic levels and avoid saying, ‘It depends’
Supercharging your SEO with AI: Insights, automation and personalization
The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of. Jim Yu on June 15, 2018 Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AI and thought I … Continue reading Supercharging your SEO with AI: Insights, automation and personalization
SEO Report Analyzes Budgets, Challenges, Strategies
SEO Report Analyzes Budgets, Challenges, Strategies by Laurie Sullivan @lauriesullivan, August 25, 2017 While 45% of enterprise-level companies invest more than $20,000 a month to optimize search, about 18% allocate less than $1,000 a month, according to recent data. How much companies spend varies quite a bit. A report titled The State of Enterprise SEO … Continue reading SEO Report Analyzes Budgets, Challenges, Strategies
SEO in the Mobile First Index
Roee Ganot — January 31, 2017 Follow @RoeeGanot— January 31, 2017 With the exponential rise of mobile users, Google has responded by creating a mobile first index that prioritizes search results for these users, specifically. Instead of showing mobile users results based on signals from desktop sites, Google is reconfiguring results based exclusively on signals … Continue reading SEO in the Mobile First Index
3 Ways to Boost Your Mobile and Content SEO Strategies
Jorge Chediak — January 30, 2017 Follow @TeleTechCorp— January 30, 2017 SEO is a bit like a chameleon, changing its colors as the marketing landscape evolves — or better, as the latest algorithm from Google deems necessary. Things like the URL, meta data, H1, and alt tags are known to affect ranking, with some saying … Continue reading 3 Ways to Boost Your Mobile and Content SEO Strategies
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