Mariah Muller — December 27, 2019 At a recent gathering, a friend of a friend found out I write about digital marketing and SEO. He immediately perked up: “You’re the person I need to talk to!” What exactly did he need help with? He had a blog with tons of great content on it, but … Continue reading Why SEO and Content Marketing Should Work Together (& How to Align Yours)
Category Archives: SEO And Content Strategy
17 Common Mistakes You Need to Avoid When Blogging For SEO
Emily Sidley — November 30, 2018 Follow @EmilySidleyPR — November 30, 2018 How do potential customers find your business? Chances are they search online. Whether your target audience is across the country or in your own backyard, the internet is the top way consumers research brands, services and products before buying. That’s why blogging for … Continue reading 17 Common Mistakes You Need to Avoid When Blogging For SEO
How to project SEO traffic levels and avoid saying, ‘It depends’
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Simon Heseltine on July 23, 2018 Have you ever had this conversation with someone from upper management? Boss: “If we implement … Continue reading How to project SEO traffic levels and avoid saying, ‘It depends’
Supercharging your SEO with AI: Insights, automation and personalization
The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of. Jim Yu on June 15, 2018 Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AI and thought I … Continue reading Supercharging your SEO with AI: Insights, automation and personalization
SEO Report Analyzes Budgets, Challenges, Strategies
SEO Report Analyzes Budgets, Challenges, Strategies by Laurie Sullivan @lauriesullivan, August 25, 2017 While 45% of enterprise-level companies invest more than $20,000 a month to optimize search, about 18% allocate less than $1,000 a month, according to recent data. How much companies spend varies quite a bit. A report titled The State of Enterprise SEO … Continue reading SEO Report Analyzes Budgets, Challenges, Strategies
SEO in the Mobile First Index
Roee Ganot — January 31, 2017 Follow @RoeeGanot— January 31, 2017 With the exponential rise of mobile users, Google has responded by creating a mobile first index that prioritizes search results for these users, specifically. Instead of showing mobile users results based on signals from desktop sites, Google is reconfiguring results based exclusively on signals … Continue reading SEO in the Mobile First Index
3 Ways to Boost Your Mobile and Content SEO Strategies
Jorge Chediak — January 30, 2017 Follow @TeleTechCorp— January 30, 2017 SEO is a bit like a chameleon, changing its colors as the marketing landscape evolves — or better, as the latest algorithm from Google deems necessary. Things like the URL, meta data, H1, and alt tags are known to affect ranking, with some saying … Continue reading 3 Ways to Boost Your Mobile and Content SEO Strategies
Why SEO should always complement your content marketing
Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers. Trond Lyngbø on November 18, 2016 Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, … Continue reading Why SEO should always complement your content marketing
Are you optimizing your off-site content?
You have a well-optimized website. Great. Now what? Learn the importance of off-site optimization and how to get started & track performance. In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to … Continue reading Are you optimizing your off-site content?
Successful SEO programs require content that supports the entire buy cycle
Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. Joe Goers on November 7, 2016 Every SEO has heard these four words: “I need more traffic!” It seems that websites are becoming less focused on top-of-funnel content (general … Continue reading Successful SEO programs require content that supports the entire buy cycle
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