Category Archives: SEO And Content Strategy

17 Common Mistakes You Need to Avoid When Blogging For SEO

Emily Sidley — November 30, 2018 Follow @EmilySidleyPR — November 30, 2018 How do potential customers find your business? Chances are they search online. Whether your target audience is across the country or in your own backyard, the internet is the top way consumers research brands, services and products before buying. That’s why blogging for … Continue reading 17 Common Mistakes You Need to Avoid When Blogging For SEO

How to project SEO traffic levels and avoid saying, ‘It depends’

Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Simon Heseltine on July 23, 2018  Have you ever had this conversation with someone from upper management? Boss: “If we implement … Continue reading How to project SEO traffic levels and avoid saying, ‘It depends’

Supercharging your SEO with AI: Insights, automation and personalization

The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of. Jim Yu on June 15, 2018 Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AI and thought I … Continue reading Supercharging your SEO with AI: Insights, automation and personalization

SEO Report Analyzes Budgets, Challenges, Strategies

SEO Report Analyzes Budgets, Challenges, Strategies by Laurie Sullivan @lauriesullivan, August 25, 2017 While 45% of enterprise-level companies invest more than $20,000 a month to optimize search, about 18% allocate less than $1,000 a month, according to recent data. How much companies spend varies quite a bit. A report titled The State of Enterprise SEO … Continue reading SEO Report Analyzes Budgets, Challenges, Strategies

Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. Joe Goers on November 7, 2016   Every SEO has heard these four words: “I need more traffic!” It seems that websites are becoming less focused on top-of-funnel content (general … Continue reading Successful SEO programs require content that supports the entire buy cycle

Long Tail SEO: Why Long Tail Keywords Are Worth Your Attention

Kasia Perzyńska — November 7, 2016 — November 7, 2016 My friends have a jewelry store. As their products are exceptionally beautiful, fine quality and hand-made, they have global ambitions. However, the jewelry market is overcrowded, and giants like Tiffany & Co. make the online competition super tough. Small businesses barely have a chance to … Continue reading Long Tail SEO: Why Long Tail Keywords Are Worth Your Attention