by Kate Boyce November 11, 2015 Follow @LeadForensicsNovember 11, 2015 Social media has grown to become one of the most influential marketing channels available to businesses today. And unless you’ve been living in a cave for the last decade, then you’re likely to be one of the millions of people across the globe that use … Continue reading Social Selling and How to Use It As Part of Your Sales Funnel
Steve ShawOctober 31, 2015 I hope to distill the myth that CIOs and their IT staff are the ‘blockers’ to change but are the folk who are advocates and can enable it to happen! I’m now working as a CTO but I in this blog I will draw upon my experience when I first arrived … Continue reading 10 Tips to Engage With IT: Part 2
Claire TrevienOctober 21, 2015 What is social selling? Social selling means building relationships as part of the sales process, generally through social networks (i.e Twitter, LinkedIn etc). Where in the past, a salesperson might conjure images of cold calling/emailing, many today have found that establishing an active presence online increases their lead generation. In other … Continue reading Why You Should Make Social Selling A Part Of Your Lead Generation Strategy
By Heba Hosny October 12th, 2015 “Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth. Yes, you can determine the average time visitors spent … Continue reading The Ultimate Video Marketing ROI Cheat Sheet (Part 2)
Gyles SewardOctober 9, 2015 Identify What Could Be Impacting your CRO CRO is about coming up with an effective strategy to have a positive impact on your conversion numbers. It is based on diagnosis, theory and testing. Read about the basics of CRO in part one – here. To start with, try to picture your … Continue reading What is Conversion Rate Optimization? A Beginner’s Guide to CRO Testing – Part 2
Marc HummelOctober 5, 2015 The idea of showrooming as a major threat to brick-and-mortar retailers seems to be fading. Recent research from PayPal suggests that shoppers in high-value verticals prefer researching online and then buying in the store. Other retailers such as Best Buy and Johnston & Murphy use sophisticated data-onboarding technologies to help bridge … Continue reading How to Win Back Shoppers Who Browse In-Store and Buy Online: Part 1
Colm BarrySeptember 23, 2015 In part 1 of ‘How to create an online video strategy’, we examined how you can set goals and targets for your strategy as well as finding the true voice for your brand. In this second instalment, will we investigate how you can increase your brand’s visibility by creating videos and … Continue reading How To Create An Online Video Strategy – Part 2: Video Creation & SEO
In this conclusion of a two-part series, columnist Daniel Faggella explores his favorite tactics for converting your traffic into leads and buyers. Daniel Faggella on September 18, 2015 When we left off in Part 1, we were just getting into the brass tacks of generating consistent leads with your blog. Today, we’re going to go … Continue reading How To Create A “Lead Pipeline” With Your Blog (Part 2)
Robert WeissSeptember 16, 2015 Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the actual production. Companies of all sizes are realizing that … Continue reading The Most Important Part Of Online Video Happens Before You Turn The Camera On
VerticalResponseSeptember 15, 2015 Use email metrics as a great diagnostic tool. These metrics provide a ‘look under the hood,’ so to speak. Just like a car, if something isn’t running right, you fix it. If you see a metric that’s off, or not where you want it to be, it’s time to break out the … Continue reading The Complete Guide to Email Metrics – Part III
