by Claude Harrington December 2, 2015December 2, 2015 In (December 03, 2015)’s post, we highlighted some incredible, recent video marketing statistics. Given some of those figures (i.e. 96% of B2B organizations are engaged in video content marketing) it’s no surprise that more and more content marketers are turning to video. So today, we wanted to … Continue reading Which Video Sharing Service is Right for Me? (Part 1 of 2)
by Christopher Penn November 28, 2015 Follow @cspennNovember 28, 2015 Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes … Continue reading The Beginner’s Guide to Blogging Part 10: Bulk Blog Topics Generation
by Blake Harris November 23, 2015November 23, 2015 (November 23, 2015), we talked about an impressive industry report, published by Ogilvy and Victorious, called The Digital Social Contract. We gushed about how this 110-page paper—authored by Jeremy Katz, Robert John Davis, Alta Sparling and Bing Chen—ascended above hackneyed tips and tricks to create a sincere, … Continue reading The Digital Social Contract: A Guide to Video Marketing (Part 2)
by Blake Harris November 14, 2015November 14, 2015 Last week, renowned ad agency Ogilvy and mobile startup Victorious, published an impressive industry report called The Digital Social Contract. This 110-page paper—authored by Jeremy Katz, Robert John Davis, Alta Sparling and Bing Chen—attempts to break down the online video landscape and advise readers on how to … Continue reading The Digital Social Contract: A Guide to Video Marketing (Part 1 of 2)
by Kate Boyce November 11, 2015 Follow @LeadForensicsNovember 11, 2015 Social media has grown to become one of the most influential marketing channels available to businesses today. And unless you’ve been living in a cave for the last decade, then you’re likely to be one of the millions of people across the globe that use … Continue reading Social Selling and How to Use It As Part of Your Sales Funnel
Steve ShawOctober 31, 2015 I hope to distill the myth that CIOs and their IT staff are the ‘blockers’ to change but are the folk who are advocates and can enable it to happen! I’m now working as a CTO but I in this blog I will draw upon my experience when I first arrived … Continue reading 10 Tips to Engage With IT: Part 2
Claire TrevienOctober 21, 2015 What is social selling? Social selling means building relationships as part of the sales process, generally through social networks (i.e Twitter, LinkedIn etc). Where in the past, a salesperson might conjure images of cold calling/emailing, many today have found that establishing an active presence online increases their lead generation. In other … Continue reading Why You Should Make Social Selling A Part Of Your Lead Generation Strategy
By Heba Hosny October 12th, 2015 “Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth. Yes, you can determine the average time visitors spent … Continue reading The Ultimate Video Marketing ROI Cheat Sheet (Part 2)
Gyles SewardOctober 9, 2015 Identify What Could Be Impacting your CRO CRO is about coming up with an effective strategy to have a positive impact on your conversion numbers. It is based on diagnosis, theory and testing. Read about the basics of CRO in part one – here. To start with, try to picture your … Continue reading What is Conversion Rate Optimization? A Beginner’s Guide to CRO Testing – Part 2
Marc HummelOctober 5, 2015 The idea of showrooming as a major threat to brick-and-mortar retailers seems to be fading. Recent research from PayPal suggests that shoppers in high-value verticals prefer researching online and then buying in the store. Other retailers such as Best Buy and Johnston & Murphy use sophisticated data-onboarding technologies to help bridge … Continue reading How to Win Back Shoppers Who Browse In-Store and Buy Online: Part 1
