By Heba Hosny February 2nd, 2016 “Turn strangers into friends Turn friends into customers And then… do the most important job: Turn your customers into salespeople.”Seth Godin – Flipping The Funnel This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless number of brand advocates, influencer … Continue reading Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)
by Beth Romelus January 23, 2016January 23, 2016 “We are what we repeatedly do. Excellence then is not an act but a habit,” said Aristotle. This wise Greek philosopher understood that in order for us to become successful and talented in any skill or area we must develop habits. It is through our habits that … Continue reading How to Create Habits to Improve Your Life and Business, Part 1
by Claude Harrington January 19, 2016January 19, 2016 Recently, we discussed some of the reasons why animated explainer videos are so well suited to improve conversion rates. So much so that multimillion-dollar companies like Dropbox credit their explainer as a major factor in their growth. Examples like that are just further evidence that an explainer … Continue reading 7 Reasons Why an Explainer Video Will Increase Conversions (Part 2)
by Paul Keijzer December 23, 2015 Follow @Paul_KeijzerDecember 23, 2015 Twenty years ago the overriding philosophy was that team strength, performance and resilience came from a homogeneous, assimilated group of people that worked together like a well oiled machine. Leaders left jobs and took their best and most loyal team members (as well as clients) … Continue reading How to Be Part of a Team With People You Don’t Like
by Christine Watts December 23, 2015 Follow @IOUFinancialDecember 23, 2015 You’ve had your website up and running, but you haven’t paid much attention to SEO, so you are really starting to consider the importance of that focus. You’ve started a blog as a result, so you can write related topics to what your company has … Continue reading SEO Part 2: Keywords
What is omni-channel marketing, and why does it matter? Columnist Trond Lyngbø discusses how SEO fits into an omni-channel marketing strategy. Trond Lyngbø on December 22, 2015 Going into the FIFA World Cup 2014, Argentina’s prolific scorer, Lionel Messi, widely considered the world’s best attacker, was expected to steer his team to victory. But he … Continue reading The Importance Of SEO In Omni-Channel Marketing: Part 1
by Oliver Neely December 20, 2015 Follow @elvinweb1December 20, 2015 We all know the impact of a bad review, but as local search continues to grow, what about their importance in SEO? Do reviews make a difference to your search ranking? Since Google introduced their Pigeon Algorithm, reviews have become increasingly important in SEO. Take … Continue reading Are You Using Reviews as Part of Your SEO Strategy?
by Claude Harrington December 11, 2015 December 11, 2015 Part (1) (December 11, 2015), we examined the pros and cons of YouTube to try and answer that all-important question: which video sharing service is right for me? Today, we’ll continue our video sharing exploration by taking a closer look at Vimeo. Vimeo: Vimeo was founded … Continue reading Which Video Sharing Service is Right for Me? (Part 2)
by Jamie Nichol December 11, 2015 Follow @CultureIQDecember 11, 2015 Being a manager is tough. Everyone wants to be the boss who inspires and uplifts employees, encouraging them to take risks and succeed, but even outstanding managers find themselves having to break bad news occasionally. Sharing bad news, whether about a canceled project, rejected raise, … Continue reading How to Break Bad News to Employees: Mastering the Dreaded Part of the Job
by Daniel James December 11, 2015 Follow @FurstPersonDecember 11, 2015 Emotional Intelligence is a vital component to your workforce. From maintaining a healthy company culture, to ensuring your employees are building strong relationships with your customers, this quality has become an essential trait to seek out in job candidates. But for as important as it … Continue reading Finding the 5 Emotional Intelligence Constructs (Part 1)
