Tag Archives: Part

SEO Part 2: Keywords

by Christine Watts December 23, 2015 Follow @IOUFinancialDecember 23, 2015 You’ve had your website up and running, but you haven’t paid much attention to SEO, so you are really starting to consider the importance of that focus. You’ve started a blog as a result, so you can write related topics to what your company has … Continue reading SEO Part 2: Keywords →

The Importance Of SEO In Omni-Channel Marketing: Part 1

SEO Strategy

What is omni-channel marketing, and why does it matter? Columnist Trond Lyngbø discusses how SEO fits into an omni-channel marketing strategy. Trond Lyngbø on December 22, 2015 Going into the FIFA World Cup 2014, Argentina’s prolific scorer, Lionel Messi, widely considered the world’s best attacker, was expected to steer his team to victory. But he … Continue reading The Importance Of SEO In Omni-Channel Marketing: Part 1 →

Are You Using Reviews as Part of Your SEO Strategy?

SEO Strategy

by Oliver Neely December 20, 2015 Follow @elvinweb1December 20, 2015 We all know the impact of a bad review, but as local search continues to grow, what about their importance in SEO? Do reviews make a difference to your search ranking? Since Google introduced their Pigeon Algorithm, reviews have become increasingly important in SEO. Take … Continue reading Are You Using Reviews as Part of Your SEO Strategy? →

How to Break Bad News to Employees: Mastering the Dreaded Part of the Job

Employee Advocacy

by Jamie Nichol December 11, 2015 Follow @CultureIQDecember 11, 2015 Being a manager is tough. Everyone wants to be the boss who inspires and uplifts employees, encouraging them to take risks and succeed, but even outstanding managers find themselves having to break bad news occasionally. Sharing bad news, whether about a canceled project, rejected raise, … Continue reading How to Break Bad News to Employees: Mastering the Dreaded Part of the Job →

Finding the 5 Emotional Intelligence Constructs (Part 1)

Leadership

by Daniel James December 11, 2015 Follow @FurstPersonDecember 11, 2015 Emotional Intelligence is a vital component to your workforce. From maintaining a healthy company culture, to ensuring your employees are building strong relationships with your customers, this quality has become an essential trait to seek out in job candidates. But for as important as it … Continue reading Finding the 5 Emotional Intelligence Constructs (Part 1) →

The Beginner’s Guide to Blogging Part 10: Bulk Blog Topics Generation

Blogging

by Christopher Penn November 28, 2015 Follow @cspennNovember 28, 2015 Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes … Continue reading The Beginner’s Guide to Blogging Part 10: Bulk Blog Topics Generation →

The Digital Social Contract: A Guide to Video Marketing (Part 2)

Digital Transformation

by Blake Harris November 23, 2015November 23, 2015 (November 23, 2015), we talked about an impressive industry report, published by Ogilvy and Victorious, called The Digital Social Contract. We gushed about how this 110-page paper—authored by Jeremy Katz, Robert John Davis, Alta Sparling and Bing Chen—ascended above hackneyed tips and tricks to create a sincere, … Continue reading The Digital Social Contract: A Guide to Video Marketing (Part 2) →

The Digital Social Contract: A Guide to Video Marketing (Part 1 of 2)

Video Marketing

by Blake Harris November 14, 2015November 14, 2015 Last week, renowned ad agency Ogilvy and mobile startup Victorious, published an impressive industry report called The Digital Social Contract. This 110-page paper—authored by Jeremy Katz, Robert John Davis, Alta Sparling and Bing Chen—attempts to break down the online video landscape and advise readers on how to … Continue reading The Digital Social Contract: A Guide to Video Marketing (Part 1 of 2) →