Chuck CarnevaleSeptember 14, 2015 Introduction What is the best way to design or construct a common stock portfolio? This is a question I am often asked and my short answer is always the same – it depends. The truth is, there is no perfect method or strategy for designing a stock portfolio that is right … Continue reading Designing the Appropriate Common Stock Retirement Portfolio: Stock Selection Options Part 1
Kathy SteeleSeptember 14, 2015 What is SEM? Search engine marketing (SEM) is “the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.” To better understand SEM, let’s break it down into two buckets – PPC and SEO. Pay-per-click (PPC) advertising purchases online traffic through paid listings, including sponsored social … Continue reading Tech Tools and Trends: Part III (SEM Tools)
VerticalResponseSeptember 13, 2015 As with any marketing effort, it’s important to have goals. Email marketing is no different. The big question is, how do you know what goal is realistic? Setting a goal for an 80 percent open rate sounds great in theory, but when you learn the average open rates hover around 25 percent, … Continue reading The Complete Guide to Email Metrics – Part 2
VerticalResponseSeptember 11, 2015 How are your customers, clients or donors responding to your emails? The answers are in your email metrics. Sending and creating emails is only half of the job. To find out if your messages are reaching customers and increasing sales, you have to turn to email metrics. With VerticalResponse, you get an … Continue reading The Complete Guide to Email Metrics – Part 1
Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical. Michael Litt on September 11, 2015 I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your … Continue reading Why You Need To Make Video Part Of Your Marketing Automation Strategy
Colm BarrySeptember 8, 2015 Creating a video marketing strategy is one of those topics that can be intimidating to even start writing about – let alone actually developing one for your company and bringing it to fruition. In this first blog post, we will look at how you can set the foundations for your strategy. … Continue reading How To Create an Online Video Strategy – Part 1: Finding Your Voice
Joao RomaoAugust 31, 2015 Allow me to open with a confession: until recently, I’d abandoned Spotify. My once beloved music streaming service had morphed into a slow-loading, ad-saturated, bug-ridden hydra. But, thank God, after a year of presiding over the most bloated and over-rated music streaming app in the business (in a very competitive market … Continue reading Why Isn’t Spotify Part Of Your Digital Marketing Strategy?
Amy EdwardsAugust 29, 2015 Following on from Friday’s blog (suitably titled “Top Graduate Job Application Mistakes – Part 1“), today I thought I’d share the rest of the most common graduates make when they’re applying for their first jobs after university. If you are a graduate searching and applying for jobs right now – take … Continue reading Top Graduate Job Application Mistakes – Part 2
Len AprilAugust 26, 2015 Redesigning business through design thinkingWith innovation dominating the competitive drive of 21st-century organizations, the pyramidal command-and-control model is no longer effective. In our July 28 article, we looked at how thought leaders are moving toward an integrated network structure (a “team of teams”). Design thinking, which Jon Kolko proclaims has come … Continue reading Design-Centric MSP Programs: Simplifying and Humanizing Talent — Part 1
Renee ShupeAugust 20, 2015 Are you considering the idea of getting a website built for your small business? Then this detailed guide to website planning is for you. The Website Planning Process – Part 2 In Part One of this article, we have looked at the following areas of the website planning process: Step 1 … Continue reading How To Plan Your Small Business Web Site: A Comprehensive Guide For Business Owners – Part 3
