Colm BarrySeptember 23, 2015 In part 1 of ‘How to create an online video strategy’, we examined how you can set goals and targets for your strategy as well as finding the true voice for your brand. In this second instalment, will we investigate how you can increase your brand’s visibility by creating videos and … Continue reading How To Create An Online Video Strategy – Part 2: Video Creation & SEO
In this conclusion of a two-part series, columnist Daniel Faggella explores his favorite tactics for converting your traffic into leads and buyers. Daniel Faggella on September 18, 2015 When we left off in Part 1, we were just getting into the brass tacks of generating consistent leads with your blog. Today, we’re going to go … Continue reading How To Create A “Lead Pipeline” With Your Blog (Part 2)
Robert WeissSeptember 16, 2015 Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the actual production. Companies of all sizes are realizing that … Continue reading The Most Important Part Of Online Video Happens Before You Turn The Camera On
VerticalResponseSeptember 15, 2015 Use email metrics as a great diagnostic tool. These metrics provide a ‘look under the hood,’ so to speak. Just like a car, if something isn’t running right, you fix it. If you see a metric that’s off, or not where you want it to be, it’s time to break out the … Continue reading The Complete Guide to Email Metrics – Part III
Chuck CarnevaleSeptember 14, 2015 Introduction What is the best way to design or construct a common stock portfolio? This is a question I am often asked and my short answer is always the same – it depends. The truth is, there is no perfect method or strategy for designing a stock portfolio that is right … Continue reading Designing the Appropriate Common Stock Retirement Portfolio: Stock Selection Options Part 1
Kathy SteeleSeptember 14, 2015 What is SEM? Search engine marketing (SEM) is “the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.” To better understand SEM, let’s break it down into two buckets – PPC and SEO. Pay-per-click (PPC) advertising purchases online traffic through paid listings, including sponsored social … Continue reading Tech Tools and Trends: Part III (SEM Tools)
VerticalResponseSeptember 13, 2015 As with any marketing effort, it’s important to have goals. Email marketing is no different. The big question is, how do you know what goal is realistic? Setting a goal for an 80 percent open rate sounds great in theory, but when you learn the average open rates hover around 25 percent, … Continue reading The Complete Guide to Email Metrics – Part 2
VerticalResponseSeptember 11, 2015 How are your customers, clients or donors responding to your emails? The answers are in your email metrics. Sending and creating emails is only half of the job. To find out if your messages are reaching customers and increasing sales, you have to turn to email metrics. With VerticalResponse, you get an … Continue reading The Complete Guide to Email Metrics – Part 1
Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical. Michael Litt on September 11, 2015 I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your … Continue reading Why You Need To Make Video Part Of Your Marketing Automation Strategy
Colm BarrySeptember 8, 2015 Creating a video marketing strategy is one of those topics that can be intimidating to even start writing about – let alone actually developing one for your company and bringing it to fruition. In this first blog post, we will look at how you can set the foundations for your strategy. … Continue reading How To Create an Online Video Strategy – Part 1: Finding Your Voice
