by Jason Schell February 15, 2016February 15, 2016 To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand terms is a must when creating any paid search campaign. We always get the question from our … Continue reading To Bid or Not to Bid on Brand Keywords in Paid Search
by Brooke B. Sellas February 10, 2016 Follow @madSMscientistFebruary 10, 2016 Marketers and small business owners alike have a solution for the ever-changing rules and algorithms of search and social sites: advertising. But what happens when paid media becomes blocked media? Oh yes, ad blocking is a real thing! That’s the bad news. The good … Continue reading Advertising: What To Do When Paid Media Becomes Blocked Media
by Ringo Nishioka February 9, 2016 Follow @hr_nastyFebruary 9, 2016 Corporate training has come a long way. Our attitudes toward training should also move forward. To train or not to train employees When employees resign after a company invests in employee training, it is not just a gut punch, it’s a kick in the ding- … Continue reading When Employees Resign After Taking Advantage of Company Paid Training
by Andre W. Klein February 7, 2016 Follow @akleines2February 7, 2016 YouTube has an amazing advertising platform that will skyrocket your business success with just a few clicks. For direct access to the YouTube Advertising platform, you can go to www.youtube.com/ads. Did you know that any video uploaded to Youtube can include advertisements? These ads … Continue reading Paid YouTube Video Advertising – An Introduction
by Rebecca Renfroe February 2, 2016 Follow @RLRenfroeFebruary 2, 2016 As social platforms gained popularity, the issue that lingered for years was how they would make money by capitalizing on the networks that had been developed and widely adopted by brands and consumers alike. Advertising seemed like the answer, and all things pointed to a … Continue reading The Blurred Lines Between Paid, Earned and Owned Social Media
by Andre W. Klein January 27, 2016 Follow @akleines2January 27, 2016 Facebook.com is known as the greatest Social Media Site ever. It dominates Social Media with its presence. Hence, Facebook.com is considered to be one of the most powerful online advertising power tools. Facebook has created an absolutely amazing advertising platform specially design for businesses, … Continue reading Paid Facebook Video Advertising – An Introduction
It’s time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how to use the data to your benefit! Amy Bishop on January 13, 2016 There’s never a bad time to look for efficiencies within your account. … Continue reading Is Your Paid Search Account Leaking Money? The Importance Of Query Mapping
Columnist Thomas Stern explains how paid and organic search efforts can be used together to boost ROI through increased brand awareness and visitor engagement. Thomas Stern on January 8, 2016 Coordinated search strategies increase visibility and drive conversions. Paid and organic search work in tandem to hit the same marketing goals by increasing page authority, … Continue reading Enhance Search Engagement With A Complementary Paid & Organic Visibility Strategy
by BusinessVibes December 26, 2015 Follow @businessvibesDecember 26, 2015 Cash flow is the lifeblood of a freelance business. Getting paid on time is the most effective way to ensure that you have sufficient funds to continue working and maintain your current way of life. However, many freelancers fail to get paid by clients on a … Continue reading 10 Ways for Freelancers to Ensure They Get Paid on Time
5 marketing experts share what you can do right now to transform your click-to-call campaigns Research from Google has shown that the most common response to a mobile, local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. In fact, consumers are expected to click-to-call directly … Continue reading Click-to-Call & Paid Search: Best Practices And Secrets From The Pros
