Tag Archives: Paid

Paid YouTube Video Advertising – An Introduction

by Andre W. Klein February 7, 2016 Follow @akleines2February 7, 2016 YouTube has an amazing advertising platform that will skyrocket your business success with just a few clicks. For direct access to the YouTube Advertising platform, you can go to www.youtube.com/ads. Did you know that any video uploaded to Youtube can include advertisements? These ads … Continue reading Paid YouTube Video Advertising – An Introduction →

The Blurred Lines Between Paid, Earned and Owned Social Media

Social Media Utilization

by Rebecca Renfroe February 2, 2016 Follow @RLRenfroeFebruary 2, 2016 As social platforms gained popularity, the issue that lingered for years was how they would make money by capitalizing on the networks that had been developed and widely adopted by brands and consumers alike. Advertising seemed like the answer, and all things pointed to a … Continue reading The Blurred Lines Between Paid, Earned and Owned Social Media →

Paid Facebook Video Advertising – An Introduction

Facebook Advertisement

by Andre W. Klein January 27, 2016 Follow @akleines2January 27, 2016 Facebook.com is known as the greatest Social Media Site ever. It dominates Social Media with its presence. Hence, Facebook.com is considered to be one of the most powerful online advertising power tools. Facebook has created an absolutely amazing advertising platform specially design for businesses, … Continue reading Paid Facebook Video Advertising – An Introduction →

Is Your Paid Search Account Leaking Money? The Importance Of Query Mapping

PPC Campaigns

It’s time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how to use the data to your benefit! Amy Bishop on January 13, 2016 There’s never a bad time to look for efficiencies within your account. … Continue reading Is Your Paid Search Account Leaking Money? The Importance Of Query Mapping →

Enhance Search Engagement With A Complementary Paid & Organic Visibility Strategy

Search Engine Optimization

Columnist Thomas Stern explains how paid and organic search efforts can be used together to boost ROI through increased brand awareness and visitor engagement. Thomas Stern on January 8, 2016 Coordinated search strategies increase visibility and drive conversions. Paid and organic search work in tandem to hit the same marketing goals by increasing page authority, … Continue reading Enhance Search Engagement With A Complementary Paid & Organic Visibility Strategy →

10 Ways for Freelancers to Ensure They Get Paid on Time

Freelancing

by BusinessVibes December 26, 2015 Follow @businessvibesDecember 26, 2015 Cash flow is the lifeblood of a freelance business. Getting paid on time is the most effective way to ensure that you have sufficient funds to continue working and maintain your current way of life. However, many freelancers fail to get paid by clients on a … Continue reading 10 Ways for Freelancers to Ensure They Get Paid on Time →

Click-to-Call & Paid Search: Best Practices And Secrets From The Pros

Call To Action

5 marketing experts share what you can do right now to transform your click-to-call campaigns Research from Google has shown that the most common response to a mobile, local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. In fact, consumers are expected to click-to-call directly … Continue reading Click-to-Call & Paid Search: Best Practices And Secrets From The Pros →

Using Paid Search To Bring Customers In-Store

PPC Strategies

With the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy Bishop shows how to leverage geography & intent, audiences and your web experience to drive more in-store traffic. Amy Bishop on November 16, 2015 For the consumer, online purchases are easy … Continue reading Using Paid Search To Bring Customers In-Store →

How to Use Organic and Paid Instagram Strategies to Maximize Channel ROI

Instagram Marketing

by Leah Spector November 10, 2015November 10, 2015 Instagram is quickly replacing Facebook as the advertising channel of choice for small and midsized retailers, with many reporting it as the highest engaged platform as a percentage of audience (some 7x higher, according to experts). And, with more than 400 million active users, Instagram better offers … Continue reading How to Use Organic and Paid Instagram Strategies to Maximize Channel ROI →

Paid Advertising 101: Understanding Search and Display Advertising

PPC Campaigns

by Chris Horton November 9, 2015 Follow @chrshortonNovember 9, 2015 If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated … Continue reading Paid Advertising 101: Understanding Search and Display Advertising →