John MeyerNovember 1, 2015 The growth of social media as a major component of marketing has made online paid advertising a challenging and competitive forum for both customers and vendors. Falling under the heading of Native Advertising, this type of marketing is loosely defined as paid content presented in the same format as all other … Continue reading 6 Paid Advertising Solutions for Small Business Promotion
Tag Archives: Paid
5 Fascinating Paid Search Insights from Bing Ads Connect
Margot da CunhaOctober 28, 2015 Bing never fails to impress me with their well-executed events. From sumo-wrestling competitions to character drawings and ice cream sundae buffets, the Bing team tends to outdo themselves time after time. Bing Ads Connect, which took place in Cambridge, MA last Friday, wasn’t quite the sumo-wrestling, open-bar type atmosphere with … Continue reading 5 Fascinating Paid Search Insights from Bing Ads Connect
How to Build a Big Email List with Paid Facebook Advertising
Rebekah RichardsOctober 6, 2015 Would you like to learn a secret that could double or triple your blog traffic? What if I told you that setting up just one type of advertising campaign could give you those kinds of results? Recently we interviewed Amanda Todorovich from the Cleveland Clinic. Amanda’s team used Facebook to increase … Continue reading How to Build a Big Email List with Paid Facebook Advertising
13+ Online Havens That Keep Paid Search Experts Ahead of the Curve
Alexis GetscherSeptember 25, 2015 Digital marketing is an industry that is constantly evolving, and to stay relevant marketers need to continually educate themselves. One specific area that’s rapidly developing is Paid Search. Paid search is when a company advertises with sponsored listings and pays a fee every time the ad is clicked (pay-per-click) or when … Continue reading 13+ Online Havens That Keep Paid Search Experts Ahead of the Curve
Why You Need To Use Paid Facebook Ads
Eric HammisAugust 27, 2015 It’s becoming more apparent day by day that sponsored ads are becoming the way to go when advertising online, especially with social media. A perfect example is Facebook doing away with organic reach for various reasons. So as organic reach continues to decline, marketers are forced to turn elsewhere to get … Continue reading Why You Need To Use Paid Facebook Ads
Paid Advertising in Professional Services: Which Platform is Worthwhile?
Missi FreimarkJuly 24, 2015 You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. With so many options, is paid advertising still worth it? And if so, what’s the best ad platform to use? Here is an … Continue reading Paid Advertising in Professional Services: Which Platform is Worthwhile?
How to Ask for More Paid Time Off
Personal Branding BlogJuly 21, 2015 Although many employees are wary of requesting more paid time off, it’s a reasonable request for any hard-working person who has been in their position for a decent period of time. Several studies show that vacations are great for your physical and mental health, finding that both men and women … Continue reading How to Ask for More Paid Time Off
The Top 10 Paid Social Media Hacks of All Time
Larry KimJuly 21, 2015 It’s never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous potential exposure offered by Twitter, and the amount of time prospective customers spend on social media every week, if you’re not advertising … Continue reading The Top 10 Paid Social Media Hacks of All Time
Getting Paid: Solving the #1 Accounting Problem
Brian SutterJuly 4, 2015 It sounds simple enough, but just because someone purchases your products and services, doesn’t mean they will pay you on time. For small businesses, slow collections equals less cash at your disposal, which can tie up your investments. It also hurts you over time with poor cash flow, inventory build up, and … Continue reading Getting Paid: Solving the #1 Accounting Problem
Top 10 Paid Social Media Advertising Hacks of All Time
Larry KimJune 19, 2015 This year, marketers worldwide will spend a whopping $ 23.68 billion on paid media to reach social network users… and I bet you’re one of them! Paid social has literally exploded recently; just a few short years ago, you probably thought you using Facebook and Twitter organically to somehow get noticed … Continue reading Top 10 Paid Social Media Advertising Hacks of All Time