With the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy Bishop shows how to leverage geography & intent, audiences and your web experience to drive more in-store traffic. Amy Bishop on November 16, 2015 For the consumer, online purchases are easy … Continue reading Using Paid Search To Bring Customers In-Store
by Leah Spector November 10, 2015November 10, 2015 Instagram is quickly replacing Facebook as the advertising channel of choice for small and midsized retailers, with many reporting it as the highest engaged platform as a percentage of audience (some 7x higher, according to experts). And, with more than 400 million active users, Instagram better offers … Continue reading How to Use Organic and Paid Instagram Strategies to Maximize Channel ROI
by Chris Horton November 9, 2015 Follow @chrshortonNovember 9, 2015 If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated … Continue reading Paid Advertising 101: Understanding Search and Display Advertising
John MeyerNovember 1, 2015 The growth of social media as a major component of marketing has made online paid advertising a challenging and competitive forum for both customers and vendors. Falling under the heading of Native Advertising, this type of marketing is loosely defined as paid content presented in the same format as all other … Continue reading 6 Paid Advertising Solutions for Small Business Promotion
Margot da CunhaOctober 28, 2015 Bing never fails to impress me with their well-executed events. From sumo-wrestling competitions to character drawings and ice cream sundae buffets, the Bing team tends to outdo themselves time after time. Bing Ads Connect, which took place in Cambridge, MA last Friday, wasn’t quite the sumo-wrestling, open-bar type atmosphere with … Continue reading 5 Fascinating Paid Search Insights from Bing Ads Connect
Rebekah RichardsOctober 6, 2015 Would you like to learn a secret that could double or triple your blog traffic? What if I told you that setting up just one type of advertising campaign could give you those kinds of results? Recently we interviewed Amanda Todorovich from the Cleveland Clinic. Amanda’s team used Facebook to increase … Continue reading How to Build a Big Email List with Paid Facebook Advertising
Alexis GetscherSeptember 25, 2015 Digital marketing is an industry that is constantly evolving, and to stay relevant marketers need to continually educate themselves. One specific area that’s rapidly developing is Paid Search. Paid search is when a company advertises with sponsored listings and pays a fee every time the ad is clicked (pay-per-click) or when … Continue reading 13+ Online Havens That Keep Paid Search Experts Ahead of the Curve
Eric HammisAugust 27, 2015 It’s becoming more apparent day by day that sponsored ads are becoming the way to go when advertising online, especially with social media. A perfect example is Facebook doing away with organic reach for various reasons. So as organic reach continues to decline, marketers are forced to turn elsewhere to get … Continue reading Why You Need To Use Paid Facebook Ads
Missi FreimarkJuly 24, 2015 You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. With so many options, is paid advertising still worth it? And if so, what’s the best ad platform to use? Here is an … Continue reading Paid Advertising in Professional Services: Which Platform is Worthwhile?
Personal Branding BlogJuly 21, 2015 Although many employees are wary of requesting more paid time off, it’s a reasonable request for any hard-working person who has been in their position for a decent period of time. Several studies show that vacations are great for your physical and mental health, finding that both men and women … Continue reading How to Ask for More Paid Time Off
