by Virginia Franco Follow @VAFrancoResumesAugust 21, 2016 As LinkedIn continues to grow and expand, it’s account offerings continue to evolve. As has always been the case, members still have free and paid options from which to choose. Choosing between paid or free depends on a variety of factors unique to you including your current business … Continue reading Paid vs. Free LinkedIn – Which Option Makes Sense for Me?
Tag Archives: Paid
Paid search management software: Is it right for your business?
Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software. Jacob Baadsgaard on August 19, 2016 On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, … Continue reading Paid search management software: Is it right for your business?
Remarketing Tips from a Paid Ads Expert
by Brock Murray July 27, 2016 Follow @SEOBrockJuly 27, 2016 What is re-targeting / re-marketing? You know how you’re shopping on [some big site – Canadian Tire, Walmart etc.], you leave the site, and suddenly there are ads following you around the internet asking you to come back and buy that shirt. That’s remarketing. Remarketing … Continue reading Remarketing Tips from a Paid Ads Expert
Three of the most important data segmentations for any Google paid search analysis
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights. Andy Taylor on July 22, 2016 Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t … Continue reading Three of the most important data segmentations for any Google paid search analysis
The 7 Paid Social Metrics You Should Be Tracking
by Denise Chan July 19, 2016 Follow @denisechan26July 19, 2016 Paid social can feel like a bit of a gimmick sometimes. How do you assign value to a paid social ad like a Snapchat Filter or a Twitter Ad that targets your audience through emojis? Your followers may have ‘liked’ it and it may have … Continue reading The 7 Paid Social Metrics You Should Be Tracking
Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
by Lauren Frye July 10, 2016July 10, 2016 Based on the Periodic Table of Marketing Attribution, this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns. This molecular configuration shows the powerful complexities of touchpoint … Continue reading Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
Paid Social Strategy 101: LinkedIn Ads
by Denise Chan June 30, 2016 Follow @denisechan26June 30, 2016 There are some things that just go together. Peanut butter and jelly, Han Solo and Chewie, Mulder and Scully, Snapchat and millennials… and LinkedIn Ads and B2B marketing. If you’re a B2B marketer and you’re not already using LinkedIn Ads, here’s the butter to your … Continue reading Paid Social Strategy 101: LinkedIn Ads
Paid Social Strategy 101: Instagram Sponsored Ads
by Denise Chan June 29, 2016 Follow @denisechan26June 29, 2016 Many advertisers are now shifting their budgets towards Instagram Sponsored Ads. With 80 million photos and 3.5 billion likes generated daily on the platform, brands are eager for a slice of the social commerce pie. The secret is, Instagram is easy. You don’t need professional … Continue reading Paid Social Strategy 101: Instagram Sponsored Ads
Paid Social Strategy 101: Facebook Ads
by Denise Chan June 24, 2016 Follow @denisechan26June 24, 2016 Facebook is the largest social media network in most major markets, both when it comes to organic user engagement and the average paid social strategy. It’s the leader in social referral traffic and social commerce, driving 85% of all social commerce orders. The average American … Continue reading Paid Social Strategy 101: Facebook Ads
Paid Social Strategy 101: Twitter Ads
by Denise Chan June 23, 2016 Follow @denisechan26June 23, 2016 On a channel where you only have 140 characters to convey your message, every word counts. You only have so much room to convince your followers to learn more, shop or download. Twitter’s brevity can be a challenge for marketers. But when it comes to … Continue reading Paid Social Strategy 101: Twitter Ads
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