Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance. Matt Lawson on June 22, 2016 Getting clicks is great, but it’s way more important to know what happens after you get those … Continue reading Five insights your paid search team should be stealing from organic
by George Simpson, , Featured Contributor, June 16, 2016 I read in the WSJ that there are now over 200 companies that promise to connect brands with “social influencers” — many of them no more than software and/or database providers that make brands and agencies do their own outreach. This has led to the complaint … Continue reading Would You Read This If You Knew A Brand Paid For It?
As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program. Mona Elesseily on June 17, 2016 Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge portion … Continue reading Why video needs to be part of your paid advertising strategy
by Miro Leppelt June 13, 2016 Follow @seodevelopmentJune 13, 2016 Why Organic Search Results Provide Higher Value to Users There are basically two ways of online advertising, and it’s paid advertising and SEO (search engine optimization). Both of these advertising techniques work great if you know how to properly structure it. But there are a … Continue reading Which Is Better? Search Engine Optimization vs Paid Advertising
by Ryan Kh June 9, 2016 Follow @ryankhgbJune 9, 2016 Paid online advertising is the fastest and most effective way to attract the attention of shoppers and potential customers. However, if it is not done correctly, paid advertising can be a costly mistake. Below are some of the main factors a business should consider before … Continue reading 5 Things A Business Should Understand Before Using Paid Ads
As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? Columnist Travis Wright explains how data science can boost your campaigns and ad spend. Travis Wright on June 2, 2016 If you’ve been in the enterprise search game for as long as I have, you’ve seen many of … Continue reading Using data science to improve your enterprise paid search marketing results
Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags. Amy Bishop on May 31, 2016 At some point or another, anyone handling paid search … Continue reading Share conversions and remarketing lists across paid search accounts
by Miles Hobson May 31, 2016 Follow @miles_hobsonMay 31, 2016 You’re spending all of that money on PPC but is it translating into on-site conversions? You’re not the only one finding it harder to generate a higher quantity of quality conversions. It’s a common problem in this ever changing digital world – even we’ve been … Continue reading 3 Ways To Increase Conversion Of Your Paid Traffic
School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. John Cosley on May 26, 2016 As spring has truly sprung and summer is just around the corner here in the US, many travel brands … Continue reading Journey to better paid search ROI with this travel ad copy data
by Zac Johnson May 20, 2016 Follow @zacjohnsonMay 20, 2016 Link shortening is the process of taking a long website URL or address and directing it through a much shorter and prettier looking “short link”. There are many reasons why someone might want to use a link shortening service, such as using their links within … Continue reading How Paid Link Shortening Services Work [Infographic]
