by Miro Leppelt June 13, 2016 Follow @seodevelopmentJune 13, 2016 Why Organic Search Results Provide Higher Value to Users There are basically two ways of online advertising, and it’s paid advertising and SEO (search engine optimization). Both of these advertising techniques work great if you know how to properly structure it. But there are a … Continue reading Which Is Better? Search Engine Optimization vs Paid Advertising
by Ryan Kh June 9, 2016 Follow @ryankhgbJune 9, 2016 Paid online advertising is the fastest and most effective way to attract the attention of shoppers and potential customers. However, if it is not done correctly, paid advertising can be a costly mistake. Below are some of the main factors a business should consider before … Continue reading 5 Things A Business Should Understand Before Using Paid Ads
As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? Columnist Travis Wright explains how data science can boost your campaigns and ad spend. Travis Wright on June 2, 2016 If you’ve been in the enterprise search game for as long as I have, you’ve seen many of … Continue reading Using data science to improve your enterprise paid search marketing results
Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags. Amy Bishop on May 31, 2016 At some point or another, anyone handling paid search … Continue reading Share conversions and remarketing lists across paid search accounts
by Miles Hobson May 31, 2016 Follow @miles_hobsonMay 31, 2016 You’re spending all of that money on PPC but is it translating into on-site conversions? You’re not the only one finding it harder to generate a higher quantity of quality conversions. It’s a common problem in this ever changing digital world – even we’ve been … Continue reading 3 Ways To Increase Conversion Of Your Paid Traffic
School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. John Cosley on May 26, 2016 As spring has truly sprung and summer is just around the corner here in the US, many travel brands … Continue reading Journey to better paid search ROI with this travel ad copy data
by Zac Johnson May 20, 2016 Follow @zacjohnsonMay 20, 2016 Link shortening is the process of taking a long website URL or address and directing it through a much shorter and prettier looking “short link”. There are many reasons why someone might want to use a link shortening service, such as using their links within … Continue reading How Paid Link Shortening Services Work [Infographic]
by Kelley Schultz May 12, 2016May 12, 2016 I am really excited to wrap up my optimization series with tips to optimize your paid social media. Social media has become a core channel for digital marketers. As mobile usage grows, marketers have a great opportunity to provide relevant and timely ads to their target market. … Continue reading Optimize Your Digital Marketing Optimizations Part 4: Launching Paid Social Campaigns
by Matthew Trant April 24, 2016 Follow @mattjtrantApril 24, 2016 Relevance (Ad/Keyword and User Intent) Through a well-structured paid search account (Account > Campaign > AdGroup > Keyword) writing relevant ad copy should be one of the easiest things to accomplish. Keep in mind the set of keywords that you are bidding on and try … Continue reading 10 Tips to help in Writing Better Ad Copy for Paid Search (Google AdWords + Bing Ads)
by Andrew Higgins April 15, 2016 Follow @amhigg89April 15, 2016 Every year March Madness captivates our nation in a way few sporting events to. With 68 different teams getting to join the action, and fan bases around the country putting life on hold to follow their favorite collegiate basketball teams, the NCAA tournament is advertisers’ … Continue reading Advertisers Love March Madness, but Paid TV Slots are Not In the Winning Bracket
