Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links. Ian Bowden on October 6, 2016 Prior to the recent arrival of Penguin 4.0, it … Continue reading Give Google a break: Tackling paid links is harder than you may think
Don’t focus exclusively on either social or search. Columnist AJ Wilcox explains why you need to understand what each brings to the table and integrate them both into your marketing efforts. AJ Wilcox on October 6, 2016 Having “grown up” in search marketing, I had a strong appreciation for keyword targeting early on. Then, … Continue reading Paid search vs. paid social: how to design the ideal marketing mix
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results. Kristi Kellogg on September 30, 2016 From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social at … Continue reading Using paid search and social together
By Heba Hosny August 11th, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) This comprehensive series is sequential. For maximum value, I highly … Continue reading Influencer Marketing 101 – How to Become a High Paid Influencer (Part 4)
by Laurie Sullivan, Staff Writer @lauriesullivan, September 6, 2016 Juniper Research forecasts that more than $12 billion of annual ad spend will come through voice assistants by 2021 — up 3,000% on estimated spend for 2016 — bringing new paid-search opportunities. While there are plenty of opportunities for brands and apps digging into voice search, … Continue reading Virtual Assistants Could Create New Life For Paid Search
by Rich Ellinger Follow @wealthminderSeptember 5, 2016 One of the bigger hurdles people face when hiring an advisor is answering the question “How do financial advisors get paid?” If you can’t figure out how—and how much—your advisor gets paid for the work he or she is doing for you, it’s virtually impossible to determine whether … Continue reading Understanding How Financial Advisors Get Paid
by Jordan Con Follow @jordanmconAugust 23, 2016 Paid Media – whether it’s search, social, display, etc. – is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. But as any paid media practitioner … Continue reading How To Measure Paid Media ROI (ROAS)
by Virginia Franco Follow @VAFrancoResumesAugust 21, 2016 As LinkedIn continues to grow and expand, it’s account offerings continue to evolve. As has always been the case, members still have free and paid options from which to choose. Choosing between paid or free depends on a variety of factors unique to you including your current business … Continue reading Paid vs. Free LinkedIn – Which Option Makes Sense for Me?
Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software. Jacob Baadsgaard on August 19, 2016 On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, … Continue reading Paid search management software: Is it right for your business?
by Brock Murray July 27, 2016 Follow @SEOBrockJuly 27, 2016 What is re-targeting / re-marketing? You know how you’re shopping on [some big site – Canadian Tire, Walmart etc.], you leave the site, and suddenly there are ads following you around the internet asking you to come back and buy that shirt. That’s remarketing. Remarketing … Continue reading Remarketing Tips from a Paid Ads Expert
