Mike Brown — November 12, 2016 Follow @BuddhaBroInc— November 12, 2016 Choosing a WordPress theme is one of the most important steps when building your website. Should you go with a free theme or paid? WordPress is one of the best ways of ensuring you have a great website that is easy to use, customizable, … Continue reading Choosing a WordPress Theme – Free vs. Paid: Things To Consider
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance. Andreas Reiffen on November 3, 2016 In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do … Continue reading Uncover hidden potential in your paid search and shopping campaigns
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance. Jacob Baadsgaard on October 14, 2016 Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new … Continue reading Are there PPC monsters lurking inside your paid search account?
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links. Ian Bowden on October 6, 2016 Prior to the recent arrival of Penguin 4.0, it … Continue reading Give Google a break: Tackling paid links is harder than you may think
Don’t focus exclusively on either social or search. Columnist AJ Wilcox explains why you need to understand what each brings to the table and integrate them both into your marketing efforts. AJ Wilcox on October 6, 2016 Having “grown up” in search marketing, I had a strong appreciation for keyword targeting early on. Then, … Continue reading Paid search vs. paid social: how to design the ideal marketing mix
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results. Kristi Kellogg on September 30, 2016 From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social at … Continue reading Using paid search and social together
By Heba Hosny August 11th, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) This comprehensive series is sequential. For maximum value, I highly … Continue reading Influencer Marketing 101 – How to Become a High Paid Influencer (Part 4)
by Laurie Sullivan, Staff Writer @lauriesullivan, September 6, 2016 Juniper Research forecasts that more than $12 billion of annual ad spend will come through voice assistants by 2021 — up 3,000% on estimated spend for 2016 — bringing new paid-search opportunities. While there are plenty of opportunities for brands and apps digging into voice search, … Continue reading Virtual Assistants Could Create New Life For Paid Search
by Rich Ellinger Follow @wealthminderSeptember 5, 2016 One of the bigger hurdles people face when hiring an advisor is answering the question “How do financial advisors get paid?” If you can’t figure out how—and how much—your advisor gets paid for the work he or she is doing for you, it’s virtually impossible to determine whether … Continue reading Understanding How Financial Advisors Get Paid
by Jordan Con Follow @jordanmconAugust 23, 2016 Paid Media – whether it’s search, social, display, etc. – is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. But as any paid media practitioner … Continue reading How To Measure Paid Media ROI (ROAS)
