Ruthie AbrahamSeptember 1, 2015 During a recent weekly strategy call, a client asked us an excellent question about a piece of the inbound strategy we were executing for them. The question was about SEO–search engine optimization. We had been discussing some upcoming blog posts, and he asked which keywords we were targeting in those blog … Continue reading Queries Over Keywords: What Your Customers Are ACTUALLY Looking For
Rolando HerreraAugust 31, 2015 A website has become a must-have for businesses without concerns for size or industry. There’s no denying that websites play a crucial role in the success of enterprises as more professionals drive sales and leads through their sites. In fact in this article, a website is positioned as a sales person … Continue reading Is Custom Web Design Over?
Anastasia LamotchkinaAugust 6, 2015 However, as users increasingly interact with the variety of screens and applications available, they have learned to become more detail-oriented. This is where microinteractions have started to take a more central role in outstanding UI/UX design. What are microinteractions? Microinteractions aren’t limited to computers or mobile phones; in fact, they are … Continue reading Win Over Website Users With Microinteractions
Catherine LewisJuly 28, 2015 Not on Facebook yet? What are you waiting for!? In the latest installment of our six-part What Consumers Want series, we reveal how Facebook is by far the most popular site for consumers looking to engage with local businesses. Read on. Our recent Yodle survey* findings indicate that 45% of consumers … Continue reading What Consumers Want Part 5: Facebook Over The Rest
Shelly DuttonJuly 26, 2015 Adoption of the Internet of Things (IoT) is moving along – bringing about speed, efficiency, reliability, and accuracy across all lines of business. Procurement organizations are converging people, business, and things in a digital network to satisfy ever-changing business needs, customer expectations, and market dynamics. Manufacturing areas are monitoring the operational … Continue reading 4 Reasons Why The Digital Economy Is Taking Over Your Marketing Strategy [VIDEO]
Marc ProsserJuly 17, 2015 Starting a business of your own after age 50 can be very rewarding and give you a new lease on life! You’re also more likely to start a successful business at this age because you will channel the skills you’ve developed throughout your career. In fact, one leading study found that … Continue reading 10 Great Resources For Starting A Business Over 50
Shelly KramerJuly 13, 2015 The owners of small to mid-size businesses (SMBs) across the United States are seeing more success from their websites than their other marketing channels. That’s the headline from a recent study and, as someone who firmly believes that a corporate website is the hub of all your business operations, that data … Continue reading SMBs Seeing More Success With Websites Over Other Channels [Study]
Mike RyanJuly 13, 2015 In a world dominated by the Internet, it is all too easy to assume that email marketing reigns supreme compared to “old fashioned” postcard marketing. Business owners who buy into that assumption, however, can find themselves facing poorly performing marketing campaigns and disappointingly low returns on their investment. The fact is, … Continue reading 4 Reasons To Choose Direct Mail Marketing Over Email Marketing
Video publishers will get 55% share of revenue for ads that appear near their content in a new algorithmically created Suggested Video feed. Martin Beck on July 1, 2015 Facebook is turning up the heat on YouTube. Starting this fall, Facebook will offer selected video creators — including the NBA, Fox Sports and Funny or … Continue reading Move Over YouTube: Facebook To Give Video Creators Share Of Ad Revenue From New “Suggested Videos”
Miriam HaraJune 15, 2015 “The advertising world is a young person’s game.” We have all heard this statement before – but is it accurate? Social media, although not in itself ‘advertising‘ has carved out its place within branding in an effort to establish brand relevancy. Similar to any other industry, advertising has evolved to include … Continue reading ‘Over the Hill’ for Social Media? I Don’t Think So.
