by Natalie Meehan November 25, 2015November 25, 2015 Over a billion dollars of VC funding has been spent on marketing analytics so far this year. With this growth, and the ever increasing portfolio of marketing analytics providers available today, comes a fresh challenge. It’s now largely the job of the CMO rather than the CIO … Continue reading Activating Over Generating: Creating an Analytics Culture
The iOS and Android helper alerts you when tracking thresholds you’ve set in those platforms are reached. Barry Levine on November 20, 2015 Marketers have so many tools tracking so much data, it’s a wonder they have time to get any work done. To help with this never-ending challenge, Boston-based Databox released this week its … Continue reading Databox Launches Free App To Watch Over Your Marketing Platforms
Sarah GoodallNovember 2, 2015 A couple of weeks ago I had lunch with an old friend – we hadn’t seen each other for nearly 12 years. We worked together at IBM and took the CIM Post Graduate Marketing Diploma together and that’s where we had a little giggle. For some reason, I was in possession … Continue reading Are Social Businesses Embracing The “Digital 4Cs” Over “Marketing 4Ps”?
Jacob ShriarOctober 27, 2015 Managers have started to pay more attention to metrics, which is a great thing, but more often than not, they measure vanity metrics. Vanity metrics are metrics that are easily manipulated and don’t necessarily measure anything that matters. This happens often in the software world, where things like pageviews and number … Continue reading The One Metric You Should Obsess Over As An Manager
by Gavin O’Malley @mp_gavin, October 27, 2015 Just a couple of years back, few would have believed that smartphones could emerge as the ecommerce channel of choice among most consumers. The screens are too small, critics said. The load times are too slow, they said. It just doesn’t seem safe, they said. What critics clearly … Continue reading How Phones Are Taking Over Ecommerce
Stephanie SlackOctober 1, 2015 It’s been a heck of a few weeks for Blogging a la Mode. I’m feverishly working on some fantastic freebies for you all…downloads that will help propel your business blog to the next level. Stay tuned! So pardon the shortage of activity on here as I’m up to my eyeballs in … Continue reading Get Over Yourself And Just Blog For Goodness Sake!
Alex BirkettSeptember 23, 2015 At a certain point, the results from your A/B testing may slow down. You’ll try dozens of small iterations, but the needle just won’t move. You’re experiencing diminishing returns, and it’s not fun. What does this mean? Probably that you’ve hit a local maximum. What do you do now? If you’ve … Continue reading How to Get Over Local Maximum? Everyone Hits It Eventually
Anoop GuptaSeptember 22, 2015 Whilst 2015 is far from over, the last nine months have seen a number of digital marketing trends emerge and others from years past prevail. With the end of the year only a few months away, we felt that now was the best time to take a look at some of … Continue reading Digital Marketing Trends That Have Emerged Over 2015
Jeremy ViaultSeptember 19, 2015 As the saying goes, first impressions go a long way. That’s why you might find yourself spending hours preparing your notes for a job interview, putting on your best outfit for a first date, or hailing a taxi avoid being late for an event. It’s pretty much the same when it … Continue reading Win Your Customers Over Before They Even Open
Ty RothsteinSeptember 3, 2015 As an ecommerce merchant, one of your most challenging tasks and crucial ones is to grow your business. Creating growth via growth hacking (the fancy word for marketing that’s focused on growth) isn’t magic and it isn’t luck (although it does take a bit of that), rather a combination of innovation, … Continue reading These 16 Growth Hacks Are Too Effective To Pass Over
