Turn Asks Judge To Dismiss Suit Over ‘Zombie’ Cookies by Wendy Davis @wendyndavis, May 18, 2018 Ad company Turn is seeking dismissal of a lawsuit accusing it of using a controversial tracking technology to recreate cookies that users deleted. The company — which previously settled Federal Trade Commission charges related to its tracking technology — … Continue reading Turn Asks Judge To Dismiss Suit Over ‘Zombie’ Cookies
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AI Ascends: Why It Is Taking Over Email Marketing
AI Ascends: Why It Is Taking Over Email Marketing by Ray Schultz , Columnist, May 16, 2018 Artificial intelligence may not be a comfortable topic for some email marketers: As reported by MediaPost, a survey by GetResponse found that only 5% of marketers rate themselves as expert at it — most still have a steep learning … Continue reading AI Ascends: Why It Is Taking Over Email Marketing
How the CMO Role Has Changed Over the Past 10 Years
Bob Van Rossum — April 17, 2018 Follow @BobVR — April 17, 2018 The transformation of the “modern” Chief Marketing Officer has certainly not gone unnoticed over the past ten years, as the role of the CMO has considerably evolved alongside the transformation of marketing in the digital age. From the developments in martech to … Continue reading How the CMO Role Has Changed Over the Past 10 Years
Google Defeats PragerU’s Lawsuit Over ‘Censorship’
Google Defeats PragerU’s Lawsuit Over ‘Censorship’ by Wendy Davis @wendyndavis, March 28, 2018 Siding with Google, a federal judge has dismissed Prager University’s lawsuit accusing the web company of discriminating against conservative clips on YouTube. U.S. District Court Judge Lucy Koh ruled this week that because Google is a private business, as opposed to a … Continue reading Google Defeats PragerU’s Lawsuit Over ‘Censorship’
How Business Owners Can Get Over The Fear of Criticism
Amanda Abella — March 12, 2018 — March 12, 2018 One of the main issues I help students and private coaching clients with is overcoming the fear of criticism. It’s a crippling fear that can keep business owners from asking for fair pay, marketing themselves or putting themselves out in the open. First, let me … Continue reading How Business Owners Can Get Over The Fear of Criticism
How to Find (and Win Over) New IT Clients
Judy Caroll — March 7, 2018 Follow @JudyCaroll1 — March 7, 2018 Finding new clients for IT businesses has become complex considering the amount of competition that’s present. The goal now is to locate high-quality IT leads and open up opportunities for growth along the way. This can only be possible by using the right … Continue reading How to Find (and Win Over) New IT Clients
Managing Projects Over Managing Time
John Rampton — February 18, 2018 — February 18, 2018 JESHOOTS / Pixabay No matter how hard you may try, you can’t control time — but you can manage it a little better. Time passes whether you like it or not. Instead, when we discuss time management, we’re really talking about how we can make … Continue reading Managing Projects Over Managing Time
Nearly 80% of consumers would end brand relationship over unauthorized data usage
SAP study reflects people are selective about what data they’ll share and why Greg Sterling on January 19, 2018 As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from … Continue reading Nearly 80% of consumers would end brand relationship over unauthorized data usage
Social Media Trends That Will Take Over 2018 [Infographic]
Erika Montgomery — January 1, 2018 Follow @PublicityErika — January 1, 2018 What can you expect from social media in 2018? This infographic puts a spotlight on the trends to watch for. Have you prepared your social media strategy for 2018? It’s not too late to include the top strategies into your plan so you … Continue reading Social Media Trends That Will Take Over 2018 [Infographic]
How to Get Over Your Fear of Appearing on Video
Taylor Gordon — December 13, 2017 — December 13, 2017 Free-Photos / Pixabay If the thought of going live or recording videos for your business makes your pits sweat and skin crawl I’m right there with you. Video (and even audio) is something I’ve resisted doing for years because I hate hearing the sound of … Continue reading How to Get Over Your Fear of Appearing on Video