Candace Huntly — December 6, 2017 Follow @SongBird_TO — December 6, 2017 One of the most important things you can do as a business owner is to take a business break – spend time away from your business. It also happens to be the hardest thing to do. And if you have a team that … Continue reading 6 Ways To Take a Business Break Over the Holidays
Tiffany Howard — December 3, 2017 — December 3, 2017 As a freelance content writer, part of what I do involves keeping my ear to the ground and spotting trends in online conversations. Lately the air has been abuzz with many things: politics, machine learning, natural disasters, relief efforts, and other developments that will no … Continue reading My Twitter Thread Gained Over 66,000 Shares in 3 Weeks. Here’s What I Learned.
By Disha Dinesh November 29th, 2017 80% of US Small Business Owners Consider Facebook the Best Platform for MarketingClick To Tweet In March, G2 Crowd surveyed owners and executives of US small businesses and what they found was surprising. G2 Crowd found that small businesses prioritized marketing, despite being hard-pressed for financial resources. Out of … Continue reading Small Businesses Prefer Facebook Over Adwords
Denise Chan — November 28, 2017 Follow @denisechan26 — November 28, 2017 We know avocados are good on toast. And we know that avocados make for a good millennial joke or two. The pear-shaped fruit is also Amazon’s entry into the brick-and-mortar retail space. After Amazon’s recent acquisition of Whole Foods, the first thing the … Continue reading How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season
Amanda Clark — October 16, 2017 Follow @GrammarChicInc — October 16, 2017 typographyimages / Pixabay When was the last time you honestly updated your resume aside from changing a few numbers or adding a new job? If you’re having trouble remembering, it’s probably been too long. And just like most things in life, resumes have … Continue reading Resumes Have Changed Over the Years: Has Yours Kept Pace?
Frank Bocchino — September 23, 2017 Follow @frankbocchino — September 23, 2017 GregMontani / Pixabay As reliance upon digital marketing continues to grow, some corporate budgets have completely displaced (rather than supplemented) traditional marketing. The new normal sees companies with separate departments for email, SEO, PPC, display, social media, content creation, branding, and so on. … Continue reading Digital Marketing: Gambling on Over Segmentation?
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions. Mike Sands on August 22, 2017 Yes, this is another Amazon story. But this one isn’t about its latest acquisition, innovation or market share … Continue reading Why your brand should obsess over its customers, not its competitors
According to Nielsen data, Gen-Z is now 26 percent of the population. Greg Sterling on July 17, 2017 at 9:23 am According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a … Continue reading Move over millennials, Gen-Z now the largest single population segment
Maybe, but first let’s define what it is. Barry Levine on July 14, 2017 It wouldn’t be difficult to assume that People-Based Marketing (PBM) is taking over. Ad tech firm Sonobi, for instance, recently announced a PBM consortium of more than a hundred major publishers, representing over 150 million users. Last year, Time Inc. … Continue reading Will People-Based Marketing take over?
Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis. David Freeman on July 13, 2017 Advances in technology have driven efficiency in SEO, where site crawlers such as Botify, DeepCrawl and ScreamingFrog have flourished. These tools … Continue reading Consumers over bots: Why site crawlers don’t hold all the answers
