by Kevin Ho Follow @mayoshrimpOctober 6, 2016 With death defying stunts, movie grade production quality, and a relentless drive to continually push the boundaries of how we define a brand, Red Bull has proven to be one of the 21st century’s marketing greats. Yet most marketers don’t have even close to the marketing budget that … Continue reading 5 Lessons Red Bull Can Teach About How to Optimize a Facebook Page
by Kevin Ho Follow @mayoshrimpOctober 6, 2016 Something weird happens to someone when they watch an entire season of a show over a weekend. You can start seeing things… Strange things… This happened to me when I recently watched all 8 episodes of the Netflix series, Stranger Things in a single day. (No judging!) Now … Continue reading 4 Strange Things To Optimize Landing Page Conversions
by Andre Oentoro Follow @breadnbeyondOctober 5, 2016 Video is an awesome kind of content that (often) helps businesses grow in several different directions: namely conversion, traffic, and branding. The rapid growth of video content on the internet is inevitable. Cisco predicts that by 2020, 75% of mobile data traffic will come from video. Judging from … Continue reading The Best Ways to Optimize Video Content for Every Medium
By Ruud Hein September 26th, 2016 Years ago, optimizing your internal linking was often referred to as “PageRank sculpting” – a term and technique now considered ancient and of no importance, by some. Pagerank Sculpting… The idea was that you could affect how your Google PageRank was distributed around your pages. Some of those thoughts … Continue reading How To Easily Optimize Internal Linking With A1 Website Analyzer
by Adam Frankel Follow @FrankelInteractSeptember 18, 2016 For most inbound marketers, conversion rate optimization is a stumbling block. They tick all the optimization checklists for a better SEO, but fail to apply optimization tactics to the form, which can result in a higher conversion rate. Conversion rate optimization may be difficult, but not impossible. A … Continue reading 7 Useful Tips to Optimize Your Website Lead Capture Form
Don’t ignore what’s truly important to your visitors. Columnist Brian Massey walks you through two ways to use words clouds with transcripts to help you understand your customers’ input and know what they value. Brian Massey on September 8, 2016 The key to successful A/B testing on your site is picking the right things … Continue reading 2 ways word clouds help you optimize
by shanebarkerAugust 11, 2016 Have you ever needed to ‘pinch and zoom’ to resize content while doing some online browsing on your phone? It’s likely that you’ve landed on a non-mobile-optimized page and quickly left. It’s a frustrating and disappointing experience—text is hard to read, images are hard to click, and buttons and links are … Continue reading How to Optimize a Mobile Landing Page that Converts
by Kristen Dunleavy Follow @KristenWritesItSeptember 3, 2016 We’ve all heard that “reading is fundamental.” We’re going to tweak that adage a bit for email marketers and coin a new one: “readability is fundamental.” In fact, it’s probably safe to say that in terms of importance to a campaign’s success, readability is right up there with … Continue reading How to Optimize Your Email Content’s Readability
How do you convert more leads into loyal customers? Columnist Daniel Faggella offers five strategies to help you maximize your conversion on the back end of your email campaigns. Daniel Faggella on September 5, 2016 Do you ever feel as if you’re doing everything to boost your email engagement, but your prospects just aren’t … Continue reading 5 steps to optimize the back end of your sales funnel
by Jeremy WickAugust 19, 2016 It’s no big secret that video often improves conversion rates. And with Facebook, Twitter, and Instagram all making recent upgrades to their video capabilities, it may almost seem like a no-brainer to blast your next marketing video everywhere you can. Not so fast. Every platform is different and therefore no … Continue reading How to Optimize Video for Every Medium
